Dongjin Lee
Seoul National University · Engineering
About the Lab
Professor Dongjin Lee's research lab specializes in advanced materials and sustainable consumer technologies, with a strong focus on developing flexible and transparent conductive materials—particularly silver nanowire-based films—using scalable, low-temperature fabrication techniques like roll-to-roll coating and nanosoldering with conducting polymers. The lab also explores the intersection of consumer behavior and well-being, investigating how marketing practices can enhance quality of life while maintaining stakeholder balance. Additionally, the lab examines cross-cultural dynamics in international business, especially the role of cultural distance in shaping long-term export relationships. These interdisciplinary efforts bridge materials science, consumer psychology, and global business strategy.
Research Overview
Research Output Trend
Figures are computed from collected data and may differ slightly.
Selected Papers
15Abstract As an alternative to the brittle and expensive indium tin oxide (ITO) transparent conductor, a very simple, room‐temperature nanosoldering method of Ag nanowire percolation network is developed with conducting polymer to demonstrate highly flexible and even stretchable transparent conductors. The drying conducting polymer on Ag nanowire percolation network is used as a nanosoldering material inducing strong capillary‐force‐assisted stiction of the nanowires to other nanowires or to the
This study develops a macro measure of consumer well-being based on the notion that consumer well-being is determined by satisfaction with the acquisition, possession, consumption, maintenance, and disposition of consumer goods and services. In a survey of 298 university students, the proposed measure was found to have predictive (nomological) validity in relation to life satisfaction for three out of its five dimensions—acquisition, possession, and consumption. In sum, satisfaction in the consu
This article builds on a program of research in quality-of-life (QOL) marketing by reviewing the research literature dealing with this construct and proposing a set of antecedents and consequences of that construct. QOL marketing is defined as marketing practice designed to enhance the well-being of customers while preserving the well-being of the firm’s other stakeholders. The authors refer to the dimension pertaining to the enhancement of customer well-being as the beneficence component of QOL
Abstract The objective of this paper is to develop and test a model on the role of cultural distance in developing relational exchanges between exporters and importers. Specifically, it has been hypothesized that cultural distance influences relational exchange, mediated by exporting performance and opportunism. It has also been hypothesized that relational exchange influences the duration of relationship. Survey results received from Australian exporting firms with regard to their relationships
Research Areas
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