Kyung Hee University · Economics, Econometrics and Finance
Professor Jungwoo Shin's research lab specializes in sustainable technology adoption and consumer behavior, with a strong focus on environmental innovation, green consumption, and the role of digital technologies such as cloud computing and artificial intelligence in promoting eco-friendly practices. The lab conducts quantitative, data-driven studies using advanced econometric models—such as Bayesian multivariate probit and mixed logit models—to analyze consumer preferences, attitude-behavior gaps, and the economic impacts of eco-labeling and green infrastructure. Key research directions include the diffusion of green products, pro-environmental behavior prediction, and the design of sustainable technology ecosystems, particularly in the context of Korea’s environmental policies and emerging markets.
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The emergence of cloud computing services has led to an increased interest in the technology among the general public and enterprises marketing these services. Although there is a need for studies with a managerial relevance for this emerging market, the lack of market analysis hampers such investigations. Therefore, this study focuses on the end-user market for cloud computing in Korea. We conduct a quantitative analysis to show consumer adoption behavior for these services, particularly infras
Abstract This paper empirically identifies the attitude‐behaviour gap phenomenon, which has been witnessed frequently in environmentally friendly products, by suggesting a general and flexible Bayesian multivariate model and applying it to survey data. Since cognitive, affective and conative stages, which are closely related to the attitude‐behaviour gap, are successive stages in the consumer decision‐making process, these must be considered simultaneously in empirical analysis. For this reason,
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