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Boram Do

Yonsei University · Business, Management and Accounting

About the Lab

Professor Boram Do's research lab focuses on organizational change, sensemaking, and the socio-emotional dynamics of change processes, particularly emphasizing the active roles of change recipients and senior leadership teams. The lab explores how individuals and collectives make sense of strategic change, especially in digital and virtual environments such as the metaverse, and investigates the enduring impact of defunct organizations on community identity through communal memory work. A key focus is on the interplay between affect, identity, and organizational transformation, informed by narrative, longitudinal, and qualitative methodologies.

organizational changesensemakingmetaversecommunal memory workchange recipients

Research Overview

Papers
52
Total Citations
982
Papers (5y)
32
Primary Field
Business, Management and Accounting

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
32total
2021
2022
2023
2024
2025
Citations per year (5y)
173total
20212022202320242025

Selected Papers

15
1
Article|322 citations·2016
An Affect-Based Model of Recipients’ Responses to Organizational Change Events
Shaul Oreg, Jean M. Bartunek, Gayoung Lee, Boram Do
SJR Q1Academy of Management Review

Following a long period during which scholarly attention was paid predominantly to the role of change agents in organizational change, change recipients and their experiences have finally begun to take center stage. Yet the typical view of recipients has been as passive reactors to change. In this article we take steps toward highlighting the central, active roles change recipients play in organizational change events. We discuss and distinguish between dimensions of valence and activation and i

Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting
2
Article|176 citations·2015
Senior Managers’ Sensemaking and Responses to Strategic Change
Julia Balogun, Jean M. Bartunek, Boram Do
SJR Q1Organization ScienceOA

Our longitudinal study of the sensemaking and responses to strategic change of the senior management team of a UK multinational subsidiary provides unusual data that enable us to explore the complexity of senior team change related sensemaking. We show senior teams to be distinct interpretive communities rather than one homogeneous category of change agents, as typically portrayed in change literature, who at times of center-led strategic change occupy a complex dual recipient/change agent role.

Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting
3
Article|108 citations·2023
The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms
Yeonseo Park, Eunju Ko, Boram Do
SJR Q1Asia Pacific Journal of Marketing and Logistics

Purpose This paper aims to explore digital fashion products in the metaverse platform contexts and empirically examine the effect of the metaverse platform characteristics on the purchase intention of digital fashion products through users' flow experience and perceived value of the products. Design/methodology/approach A survey method was used in this study. Answers from 314 metaverse users were analyzed, and the hypotheses were tested using the structural equations modeling and bootstrapping a

Human-Computer InteractionComputer Science
4
Article|96 citations·2011
Considering Planned Change Anew: Stretching Large Group Interventions Strategically, Emotionally, and Meaningfully
Jean M. Bartunek, Julia Balogun, Boram Do
SJR Q1Academy of Management AnnalsOA

Large Group Interventions, methods for involving “the whole system” in a change process, are important contemporary planned organizational change approaches. They are well known to practitioners but unfamiliar to many organizational researchers, despite the fact that these interventions address crucial issues about which many organizational researchers are concerned. On the other hand, these interventions do not appear to be informed by contemporary developments in organizational theorizing. Thi

Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting
5
Article|82 citations·2011
Considering Planned Change Anew: Stretching Large Group Interventions Strategically, Emotionally, and Meaningfully
Jean M. Bartunek, Julia Balogun, Boram Do
SJR Q1Academy of Management Annals

Large Group Interventions, methods for involving “the whole system” in a change process, are important contemporary planned organizational change approaches. They are well known to practitioners but unfamiliar to many organizational researchers, despite the fact that these interventions address crucial issues about which many organizational researchers are concerned. On the other hand, these interventions do not appear to be informed by contemporary developments in organizational theorizing. Thi

Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting
6
Article|51 citations·2020
Translating Corporate Social Responsibility into Action: A Social Learning Perspective
Amanuel G. Tekleab, Paul M. Reagan, Boram Do, Ariel Levi, Cary M. Lichtman
SJR Q1Journal of Business Ethics
Strategy and ManagementBusiness, Management and Accounting
7
Article|28 citations·2022
The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness
Yiling Li, Hyejin Kim, Boram Do, Jeonghye Choi
SJR Q1Journal of Business Research
Sociology and Political ScienceSocial Sciences
8
Article|28 citations·2018
Driving down memory lane: The influence of memories in a community following organizational demise
Boram Do, Matthew CB Lyle, Ian J. Walsh
SJR Q1Organization Studies

In this paper, we explain how defunct organizations influence the communities they leave behind through ongoing processes of communal memory work, a twofold social process through which members of collectives develop shared memories of a defunct organization and behaviorally engage with its mnemonic traces. We explore how individuals’ shared construal of their environment shapes their emotional orientation towards their past, which in turn gives rise to particular forms of memory work. We furthe

Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting
9
Article|5 citations·2022
Memory-based change management: Using the past to guide the future
Boram Do, Matthew CB Lyle
SJR Q1Organizational Psychology Review

Scholars have suggested that individual change recipients affectively respond to change events but have yet to examine how change recipients’ memories influence those affective responses. Drawing from prior scholarship on memory, we propose that two theoretically distinct forms of memory – explicit and schematic – produce different forms of affective and behavioral responses when recipients process change events consciously or non-consciously. Given this proposed importance of memory to affectiv

Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting
10
Article|4 citations·2016
The desire to reciprocate as an affective motivational state: The model of state gratitude at work
Boram Do, Myeong‐Gu Seo
Academy of Management Proceedings

Drawing on a functional theory of emotions, this study develops and tests a theoretical model of state gratitude at work. The model sheds light on the affective motivational mechanisms, the desire to reciprocate benevolence, through which state gratitude is associated with individual work behaviors: prosocial, pro-relationship, and in-role behaviors. We further show the moderating effects of extrinsic job conditions in this affective process. In a sample of 104 employees, we found that state gra

Sociology and Political ScienceSocial Sciences
11
Article|2 citations·2021
University Students’ Perception of Transformational Leadership of the University President in Korea: The Role of Students’ Personality, Affect, and Affective Commitment to the University
Boram Do, Seung‐Yoon Rhee
SJR Q3International Journal of Learning Teaching and Educational ResearchOA

This study explores how university students’ personality and positive or negative affect influence their perception of transformational leadership of the university president. It further examines how the level of students’ affective commitment to the university moderates the relationship. Survey data were collected from 141 undergraduate and graduate students enrolled in a large public university in South Korea. The students answered survey questions to measure their big-five personalities, posi

Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting
12
Article|2 citations·2024
‘We Can Win this Fight Together’: Memory and Cross‐Occupational Coordination
Sung‐Chul Noh, Matthew CB Lyle, Boram Do
SJR Q1Journal of Management StudiesOA

Abstract While scholars have studied coordination across occupational lines, they have yet to theorize how the memories held by those involved in such coordination might influence it. In this paper, we frame occupational groups as mnemonic communities – collectives for whom a shared understanding of the past constitutes their character – to explore the role of memory in cross‐occupational coordination (COC). Through qualitative analysis of a South Korean broadcasting company in which COC emerged

Social PsychologyPsychology
13
Article|1 citations·2024
Perceived Calling Enablement: Achieving Positive Work Outcomes Through Unanswered Calling
Ju Young Lee, Viva Nsair, Boram Do
SJR Q1Journal of Happiness Studies
DemographySocial Sciences
14
Article|1 citations·2008
Followers` Perception of Distant Leaders` Transformational Leadership: The Effect of Followers` Personality, Affect, and Organizational Commitment
Boram Do, Seung‐Yoon Rhee
Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting
15
Article|1 citations·2021
Exploring the Determinants of Job Satisfaction and Mobile Productivity amidst COVID-19
Boram Do, Yoon Yeolim, Gim Tae Nyeon, Jeonghye Choi
Knowledge Management Review
Management Science and Operations ResearchDecision Sciences

Research Areas

Organizational Behavior and Human Resource ManagementSocial PsychologySociology and Political ScienceInformation Systems and ManagementMarketingManagement Science and Operations Research

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