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Gyugeun Yoon

Seoul National University · Engineering

About the Lab

Professor Gyugeun Yoon's research lab specializes in data-driven urban mobility systems, focusing on the design, operation, and optimization of emerging public transit and Mobility-as-a-Service (MaaS) platforms. The lab investigates dynamic route planning, demand forecasting, and pricing strategies for on-demand and microtransit services using advanced analytics, reinforcement learning, and contextual bandit algorithms. A key focus is on addressing uncertainty in demand estimation for new mobility technologies through sequential learning and simulation-based experimentation. The lab also explores the integration of real-world data and privacy-preserving methods to support scalable and equitable urban mobility solutions.

mobility-as-a-serviceon-demand transitdemand forecastingreinforcement learningurban mobility

Research Overview

Papers
23
Total Citations
106
Papers (5y)
11
Primary Field
Engineering

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
11total
2022
2023
2024
2025
2026
Citations per year (5y)
38total
20222023202420252026

Selected Papers

15
1
Article|21 citations·2022
A Simulation Sandbox to Compare Fixed-Route, Semi-flexible Transit, and On-demand Microtransit System Designs
Gyugeun Yoon, Joseph Y.J. Chow, Srushti Rath
SJR Q2KSCE Journal of Civil EngineeringOA

With advances in emerging technologies, options for operating public transit services have broadened from conventional fixed-route service through semi-flexible service to on-demand microtransit. Nevertheless, guidelines for deciding between these services remain limited in the real implementation. An open-source simulation sandbox is developed that can compare state-of-the-practice methods for evaluating between the different types of public transit operations. For the case of the semi-flexible

Automotive EngineeringEngineering
2
Preprint|17 citations·2019
Forecasting e-scooter competition with direct and access trips by mode and distance in New York City
Mina Lee, Joseph Y.J. Chow, Gyugeun Yoon, Brian Yueshuai He
arXiv (Cornell University)OA

Given the lack of demand forecasting models for e-scooter sharing systems, we address this research gap using data from Portland, OR, and New York City. A log-log regression model is estimated for e-scooter trips based on user age, income, labor force participation, and health insurance coverage, with an adjusted R squared value of 0.663. When applied to the Manhattan market, the model predicts 66K daily e-scooter trips, which would translate to 67 million USD in annual revenue (based on average

Automotive EngineeringEngineering
3
Article|15 citations·2020
Contextual Bandit-Based Sequential Transit Route Design under Demand Uncertainty
Gyugeun Yoon, Joseph Y.J. Chow
SJR Q2Transportation Research Record Journal of the Transportation Research Board

While public transit network design has a wide literature, the study of line planning and route generation under uncertainty is not so well covered. Such uncertainty is present in planning for emerging transit technologies or operating models in which demand data is largely unavailable to make predictions on. In such circumstances, this paper proposes a sequential route generation process in which an operator periodically expands the route set and receives ridership feedback. Using this sensor l

TransportationSocial Sciences
4
Article|11 citations·2020
Unlimited-ride bike-share pass pricing revenue management for casual riders using only public data
Gyugeun Yoon, Joseph Y.J. Chow
SJR Q1International Journal of Transportation Science and TechnologyOA

Despite the proliferation of publicly available Big Data in Mobility-as-a-Service systems, few studies in the urban mobility service literature deal with unlimited usage price plan strategies. We conduct an experimental case study to design such a strategy: an unlimited-ride X-Day pass pricing for bike-share usage especially targeting short-term casual users. Public data from Citi Bike is used to estimate a pass choice model for bike-share services. As disaggregate data for riders have not been

TransportationSocial Sciences
5
Article|11 citations·2020
Spectrum of Public Transit Operations: From Fixed Route to Microtransit
Joseph Y.J. Chow, Srushti Rath, Gyugeun Yoon, Patrick Scalise, Sara Alanis Saenz
TransportationSocial Sciences
6
Article|8 citations·2023
Microtransit deployment portfolio management using simulation-based scenario data upscaling
Srushti Rath, Bingqing Liu, Gyugeun Yoon, Joseph Y.J. Chow
SJR Q1Transportation Research Part A Policy and Practice
TransportationSocial Sciences
7
Preprint|7 citations·2021
Forecasting e-scooter substitution of direct and access trips by mode and distance
Mina Lee, Joseph Y.J. Chow, Gyugeun Yoon, Brian Yueshuai He
SJR Q1Transportation Research Part D Transport and EnvironmentOA
TransportationSocial Sciences
8
Article|4 citations·2024
A sequential transit network design algorithm with optimal learning under correlated beliefs
Gyugeun Yoon, Joseph Y.J. Chow
SJR Q1Transportation Research Part E Logistics and Transportation ReviewOA

Mobility service route design requires demand information to operate in a service region. Transit planners and operators can access various data sources including household travel survey data and mobile device location logs. However, when implementing a mobility system with emerging technologies, estimating demand becomes harder because of limited data resulting in uncertainty. This study proposes an artificial intelligence-driven algorithm that combines sequential transit network design with op

Management Science and Operations ResearchDecision Sciences
9
Article|4 citations·2020
Effect of Routing Constraints on Learning Efficiency of Destination Recommender Systems in Mobility-on-Demand Services
Gyugeun Yoon, Joseph Y.J. Chow, Assel Dmitriyeva, Daniel Fay
SJR Q1IEEE Transactions on Intelligent Transportation Systems

With Mobility-as-a-Service platforms moving toward vertical service expansion, we propose a destination recommender system for Mobility-on-Demand (MOD) services that explicitly considers dynamic vehicle routing constraints as a form of a “physical internet search engine”. It incorporates a routing algorithm to build vehicle routes and an upper confidence bound based algorithm for a generalized linear contextual bandit algorithm to identify alternatives which are acceptable to passengers. As a co

Information SystemsComputer Science
10
Article|3 citations·2023
Advancing Temporal Multimodal Learning with Physics Informed Regularization
Niharika Deshpande, Hyoshin Park, Venktesh Pandey, Gyugeun Yoon

Estimating multimodal distributions of travel times from real-world data is critical for understanding and managing congestion. Mixture models can estimate the overall distribution when distinct peaks exist in the probability density function, but no transfer of mixture information under epistemic uncertainty across different spatiotemporal scales has been considered for capturing unobserved heterogeneity. In this paper, a physics-informed and -regularized prediction model is developed that shar

Building and ConstructionEngineering
11
Preprint|1 citations·2021
A simulation sandbox to compare fixed-route, flexible-route transit, and on-demand microtransit system designs.
Gyugeun Yoon, Joseph Y.J. Chow, Srushti Rath
arXiv (Cornell University)OA

With advances in emerging technologies, options for operating public transit services have broadened from conventional fixed-route service through semi-flexible service to on-demand microtransit. Nevertheless, guidelines for deciding between these services remain limited in the real implementation. An open-source simulation sandbox is developed that can compare state-of-the-practice methods for evaluating between the different types of public transit operations. For the case of the semi-flexible

TransportationSocial Sciences
12
Article|1 citations·2017
Identifying Roadway Sections Influenced by Speed Humps Using Survival Analysis
Gyugeun Yoon, Youlim JANG, Seung‐Young Kho, Chungwon LEE
Journal of Korean Society of Transportation

본 연구에서는 과속방지턱으로 인해 통과차량이 제한속도 이하로 주행하게 되는 구간을 영 향구간이라 정의하였다. 이를 과속방지턱 통과 전 구간 · 사이 구간 · 통과 후 구간으로 구분한 뒤, 단독 및 연속 설치 여부· 차종· 시간대 등 다양한 요인들로 인한 변화를 분석하였다. 특히, 사이 구간에서는 구간 내에서 제한속도 이하로 주행한 거리의 비율을 유효영향구간비율로 정 의하여 분석하였다. 스피드건으로 과속방지턱을 통과하는 차량들의 속도궤적을 수집하여 영향 구간의 길이를 산출하였고, 생존분석을 이용하여 추정한 영향구간의 생존함수를 비교하였다. 설치 형태에 따른 변 화 분석 결과, 50m 간격 연속형 과속방지턱의 통과 전 평균 영향구간 길이는 단일형보다 75.3% 길었으며, 통과 후 평균 영향구간은 18.9% 긴 것으로 나타났다. 연속형 과속방지턱의 유효영향구간비율은 30m와 50m 간격에서 각각 81.0%와 76.0%로 큰 차이가 없었으나, 제한속도 이하로 주행한 절대적 길이

Civil and Structural EngineeringEngineering
13
Article|1 citations·2023
Trip Planner MODE (Multimodal Optimal Dynamic pErsonalized)
Hyoshin Park, Justice Darko, Gyugeun Yoon, Indramuthu Sundaram

Current free and subscription-based trip planners have heavily focused on providing available transit options to improve the first- and last-mile connectivity to the destination. However, those trip planners may not truly be multimodal to vulnerable road users (VRU)s since those selected sidewalk routes may not be accessible or feasible for people with disability. Depending on the level of availability of digital twin of travelers behaviors and sidewalk inventory, providing the personalized sugg

Automotive EngineeringEngineering
14
dataset|1 citations·2020
Simulation dataset (Project: Spectrum of Public Transit Operations: From Fixed Route to Microtransit)
Joseph Y.J. Chow, Srushti Rath, Gyugeun Yoon, Patrick Scalise, Sara Alanis Saenz
FigshareOA

This dataset is generated for the simulation of three different mobility services along the MTA Bus route B63 in Brooklyn, NY. Each includes the information of origin and destination of passengers within the service area and reflects different levels of demand (80, 200, and 400 passenger/hr). The dataset is produced based on MATLAB.

Civil and Structural EngineeringEngineering
15
Preprint|1 citations·2023
A sequential transit network design algorithm with optimal learning under correlated beliefs
Gyugeun Yoon, Joseph Y.J. Chow
arXiv (Cornell University)OA

Mobility service route design requires demand information to operate in a service region. Transit planners and operators can access various data sources including household travel survey data and mobile device location logs. However, when implementing a mobility system with emerging technologies, estimating demand becomes harder because of limited data resulting in uncertainty. This study proposes an artificial intelligence-driven algorithm that combines sequential transit network design with op

TransportationSocial Sciences

Research Areas

TransportationAutomotive EngineeringCivil and Structural EngineeringElectrical and Electronic EngineeringManagement Science and Operations ResearchInformation Systems

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