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Hee-Jung Lee

Hanyang University · Economics, Econometrics and Finance

About the Lab

Professor Hee-Jung Lee's research lab specializes in data-driven decision making and knowledge discovery, with a focus on applying advanced analytics and artificial intelligence to real-world industrial and economic challenges. The lab investigates the value dynamics of digital assets such as NFTs, particularly through the lens of blockchain technology, rarity, and market behavior. It also develops innovative methods for knowledge representation and information extraction, especially using formal concept analysis to enhance the manageability and interpretability of complex knowledge databases. Additionally, the lab applies time-series modeling to forecast critical economic indicators, such as port container throughput, under the influence of global disruptions like the COVID-19 pandemic.

NFT valuationknowledge discoverytime-series forecastingconcept latticeblockchain analytics

Research Overview

Papers
18
Total Citations
4
Papers (5y)
12
Primary Field
Economics, Econometrics and Finance

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
12total
2022
2023
2024
2025
2026
Citations per year (5y)
4total
20222023202420252026

Selected Papers

15
1
Article|2 citations·2022
설비유지보수문서에서의 지식 추출 방법에 대한 연구
정민규, 서효원, 이희정, 이재현

In enterprises operating large-scale equipment, such as plant enterprises, maintenance workers must quickly and accurately find and understand the information required in the equipment maintenance documents to perform maintenance tasks effectively. If the equipment maintenance documents exist in each file for each equipment and the sentence expression constituting each document is ambiguous, it will interfere with the effective performance of the maintenance, and it leads to loss of the company.

2
Article|1 citations·2025
Investor Impact in the NFT Market: A Comparison Between Whales and Small Investors
Hoon-Young Koo, Heejung Lee, Gun Lee
Journal of the Korean Operations Research and Management Science Society

This study empirically analyzes the determinants of NFT (Non-Fungible Token) value in the collectible NFT market, focusing on investor types. Using structural equation modeling (SEM) and multi-group analysis, we examine the effects of rarity, number of attributes, and trading volume on NFT value, comparing differences between large-scale (whale) and small-scale (ant) investors. Analyzing over 88 thousand transaction data points for 10,000 NFTs from the Bored Ape Yacht Club (BAYC) collection, res

FinanceEconomics, Econometrics and Finance
3
Article|1 citations·2023
헤도닉 모형을 이용한 프로필 사진 NFT의 가치 영향 요인 분석
이근철, 이희정, 구훈영

In this study, we explore factors that affect the value of non-fungible tokens (NFTs). NFTs have been expected to play an important role in the future digital environment because they are made of blockchain technology that can prove ownership of digital assets. In this study, we focus on the value determinants of a representative project of profile picture NFTs among the most actively traded collectible NFTs, that is Bored Apes Yacht Club (BAYC). In order to do this, we first collected attribute

4
Article|0 citations·2020
가중치를 적용한 정형적 개념분석을 통한 속성, 객체, 개념의 중요도 산출 기법
서효석, 윤성민, 이희정

We introduce a method to calculate significance of attributes, objects and concepts in a knowledge database. To identify their significances, we consider the weighted Formal Concept Analysis, and evaluate the intrinsic properties of concept lattice. The significance of attributes and objects considers the following four aspects in combination: relevance, common shared or variety, conformance, and contribution. After that, the concept significance utilizes the results of attributes and objects si

5
Article|0 citations·2024
수집품 NFT 가치의 영향요인 분석
구훈영, 이희정, 이근철
https://doi.org/10.7737/KMSR.2024.41.4.001

This study investigates how factors such as the number of properties, property rarity, and the number of trades influence NFT value, using path analysis within a structural equation modeling framework. Focusing on the Bored Ape Yacht Club (BAYC), a leading example of collectible NFTs, this analysis indicates that higher rarity and fewer trades generally correlate with greater NFT value. While some inconsistencies were observed in the relationship between rarity and the number of trades, an overa

6
Article|0 citations·2023
SARIMAX 모형을 이용한 부산항 컨테이너 물동량 예측
이근철, 이희정, 구훈영
https://doi.org/10.7737/KMSR.2023.40.2.001

In this study, we consider the problem of forecasting monthly container throughput of Busan port, the largest port in South Korea. We proposed a forecasting model based on SARIMAX (Seasonal AutoRegressive Integrated Moving Average with eXogenous variables), a well-known traditional time-series model in which an appropriate exogenous variable is embedded to take into consideration the effect of COVID-19 during the pandemic era. The orders of the various terms included in the SARIMAX model were de

7
Article|0 citations·2019
텍스트 분석 기법과 식재료 계층구조를 활용한 음식 레시피 추천 방법
홍지헌, 이희정

Even in the age of digital technology, food is still one of the most important part of everyday life for all of us. Wecan also easily access food-relevant data about the topic on social media, from trends like diet issues to variousculinary recipes. In this study, we performed the text analytics on the natural language recipes, and proposed therecipe recommendation method considering our preference and ingredients at hand. The ingredient componentswere extracted from the natural language recipes

8
Article|0 citations·2021
정형적 개념 분석을 이용한 정부출연 연구소 기관평가 분석
구훈영, 이희정, 이근철

With the constant growth of R&D investment by government-funded research institutes, it has been increasingly necessary to evaluate the effectiveness of R&D performance. There are many approaches that have focused on R&D performance evaluation. Literature is unclear, however, how stakeholders can exploit performance results to improve their R&D capability. In this study, based on the intellectual capital possessed by research institutes, we proposed a new method to search improvement directions

9
Article|0 citations·2019
시황 및 ICO 자금조달 결과에 따른 블록체인 스타트업 조직 구성에 관한 연구
이정민, 이희정

ICO is a newly attempted funding method in the blockchain field in 2013, with an increasing number of projects each year. However, the number of startups failing to raise funds below $100,000 has risen from 51% in 2017 to a maximum of 75% in the second quarter of 2018. Accordingly, startups preparing for ICOs need to study what factors affect successful funding. In this study, we apply the formal concept analysis technique to classify the major occupational groups in the block chain field as dev

10
Article|0 citations·2023
공동 출원 특허정보와 정형적 개념분석을 활용한 기술협력 성과 분석 연구
박찬호, 이희정

Recently, the market competition has been fiercer due to the acceleration of technological change and the launch of intelligent products. In this situation, technology cooperation activities through networks rather than independent technological innovation activities of a single company or institution are recognized as a crucial strategy to gain competitiveness. Technology cooperation can take various forms depending on the target technology, and researchers have conducted performance analyses o

11
Article|0 citations·2021
스핀오프 스타트업 창업자의 사회적․인적 자본이 사업 성과에 미치는 영향 : 정형적 개념분석 활용
최상훈, 이희정, 구훈영

This study aims to identify the social and human capital of spin-off startup founders, and explores the relationship between capital and business performance. We propose a new method using formal concept analysis to address its relationships based on small-scale data, which incorporates the partially ordered capital evolution path with its business outcomes. For this research, we conducted in-depth case studies on spin-off startups from Samsung’s Creative Lab by collecting information from both

12
Article|0 citations·2023
한국어 구문분석을 활용한 이유-감성 패턴 기반의 감성사전 구축
김우현, 이희정

Sentiment analysis is a method used to comprehend feelings, opinions, and attitudes in text, and it is essential for evaluating consumer feedback and social media posts. However, creating sentiment dictionaries, which are necessary for this analysis, is complex and time-consuming because people express their emotions differently depending on the context and domain. In this study, we propose a new method for simplifying this procedure. We utilize syntax analysis of the Korean language to identify

13
Article|0 citations·2023
희귀도와 속성에 따른 수집품 NFT의 잠재계층 분류 및 가치 분석
구훈영, 이근철, 이희정

A new approach was attempted to analyze the value of NFT, which is emerging as a major field in the digital environment along with cryptocurrency and metaverse. From the point of view that heterogeneous groups may exist in an NFT collection, latent class analysis, an object-oriented methodology, was applied. Existing NFT value studies focus on finding significant variables mainly through regression analysis, so there is a limitation in not considering the heterogeneity within the group. As an an

14
Article|0 citations·2021
극장과 VOD 흥행에서 홀드백을 포함한 영화 흥행 요인의 영향
구훈영, 이희정, 이근철
https://doi.org/10.7737/KMSR.2021.38.2.047

Research on movie revenue has been divided into analysis of traditional box-office and studies on online market such as VOD, which have recently emerged. However, the commercial success of a particular movie consists of the box-office revenue and the secondary market performance including VOD. The box-office and VOD markets are connected by holdback, which is the time difference of movie and VOD release, and hence the structured relationship should be considered. In this study, a path analysis m

15
Article|0 citations·2025
특허 출원 정보와 정형적 개념 분석을 활용한 유망기술 및 융합기술 탐지 방법론에 관한 연구
박찬호, 이희정
https://doi.org/10.7737/KMSR.2025.42.4.029

Rapid technological change and accelerating convergence have made early detection of emerging technologies a strategic imperative for nations and enterprises. This study proposes a methodology for detecting emerging and convergence technologies by applying Formal Concept Analysis (FCA) to patent application data. Unlike existing studies relying on simple frequency analysis or static classification, we introduce new quantitative indicators—Average Novelty and Convergence Degree—to structurally an

Research Areas

Finance

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