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Hong Joo Lee

Hanyang University · Computer Science

About the Lab

Professor Hong Joo Lee's research lab specializes in data-driven decision making and intelligent systems, with a focus on process mining, social network analysis, and customer behavior modeling in digital and social commerce environments. The lab investigates complex interaction patterns in online gaming clans, customer repurchase intentions in the athleisure fashion market, and the integration of ubiquitous technologies in business innovation. It also explores advanced machine learning techniques, particularly ensemble methods and uncertainty estimation in deep learning for segmentation tasks.

process miningsocial network analysiscustomer behaviorensemble learningubiquitous technology

Research Overview

Papers
111
Total Citations
1,499
Papers (5y)
19
Primary Field
Computer Science

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
19total
2020
2021
2022
2023
2025
Citations per year (5y)
235total
20202021202220232025

Selected Papers

15
1
Article|294 citations·2009
Use of social network information to enhance collaborative filtering performance
Fengkun Liu, Hong Joo Lee
SJR Q1Expert Systems with Applications
TransportationSocial Sciences
2
Article|114 citations·2005
MONERS: A news recommender for the mobile web
Hong Joo Lee, Sung Joo Park
SJR Q1Expert Systems with Applications
Information SystemsComputer Science
3
Article|88 citations·2006
Capturing and reusing knowledge in engineering change management: A case of automobile development
Hong Joo Lee, Hyung Jun Ahn, Jong Woo Kim, Sung Joo Park
SJR Q1Information Systems Frontiers
Management of Technology and InnovationBusiness, Management and Accounting
4
Article|70 citations·2013
The influence of national culture on the attitude towards mobile recommender systems
Jaewon Choi, Hong Joo Lee, Hong Joo Lee, Farhana Sajjad, Habin Lee, Habin Lee
SJR Q1Technological Forecasting and Social Change
Sociology and Political ScienceSocial Sciences
5
Article|38 citations·2021
Mining service quality feedback from social media: A computational analytics method
Hong Joo Lee, Hong Joo Lee, Minsik Lee, Habin Lee, Habin Lee, Ruth Angelie Cruz
SJR Q1Government Information QuarterlyOA
Sociology and Political ScienceSocial Sciences
6
Article|28 citations·2008
A contingent approach on knowledge portal design for R&D teams: Relative importance of knowledge portal functionalities
Hong Joo Lee, Jong Woo Kim, Joon Koh
SJR Q1Expert Systems with Applications
CommunicationSocial Sciences
7
Article|19 citations·2007
Understanding collaborative filtering parameters for personalized recommendations in e-commerce
Hong Joo Lee, Jong Woo Kim, Sung Joo Park
SJR Q1Electronic Commerce Research
Information SystemsComputer Science
8
Article|16 citations·2020
Motivations for Obtaining and Redeeming Coupons from a Coupon App: Customer Value Perspective
Hong Joo Lee, Joon Yeon Choeh
SJR Q1Journal of theoretical and applied electronic commerce researchOA

Process mining in the context of information systems, which consists of information flows, has been one of the major research areas in the past decade. One of the most common objectives of process mining is the automated business process discovery. There are many challenges in the business process discovery, such as spaghetti models, same-name activities, and discovering loop structures. The researchers have presented a variety of methods that focus on one or more challenges. Due to the importan

Management Information SystemsBusiness, Management and Accounting
9
Article|12 citations·2013
Communication, Opponents, and Clan Performance in Online Games: A Social Network Approach
Hong Joo Lee, Jaewon Choi, Jong Woo Kim, Sung Joo Park, Peter A. Gloor
SJR Q1Cyberpsychology Behavior and Social NetworkingOA

Online gamers form clans voluntarily to play together and to discuss their real and virtual lives. Although these clans have diverse goals, they seek to increase their rank in the game community by winning more battles. Communications among clan members and battles with other clans may influence the performance of a clan. In this study, we compared the effects of communication structure inside a clan, and battle networks among clans, with the performance of the clans. We collected battle histori

Sociology and Political ScienceSocial Sciences
10
Book Chapter|12 citations·2005
A Study on Value Chain in a Ubiquitous Computing Environment
Hong Joo Lee, Choon Seong Leem
SJR Q2Lecture notes in computer science
Human-Computer InteractionComputer Science
11
Article|11 citations·2006
A study on decision consolidation methods using analytic models for security systems
Sangkyun Kim, Hong Joo Lee
SJR Q1Computers & Security
Information SystemsComputer Science
12
Book Chapter|11 citations·2005
Context-Aware Recommendations on the Mobile Web
Hong Joo Lee, Joon Yeon Choi, Sung Joo Park
SJR Q2Lecture notes in computer science
Computer Vision and Pattern RecognitionComputer Science
13
Review|9 citations·2012
A Review of Value Creating Motive and Business Model in Smart Technology
Hong Joo Lee
SJR Q4Lecture notes in electrical engineering
Information Systems and ManagementDecision Sciences
14
Article|8 citations·2007
A study on the development methodology of the business model in ubiquitous technology
Hong Joo Lee, Sangkyun Kim
SJR Q2International Journal of Technology Management

The recently growing 'ubiquitous technology' environment combines off-line and on-line, while creating new space, differing from the existing environment, which is used in diverse business opportunities. Many nations, including the USA, European nations and Japan, are conducting diverse projects and research related to ubiquitous technology, to seize these opportunities, and in Korea universities and research institutes are leading relevant research. Yet the concept of ubiquitous technology has

Computer Networks and CommunicationsComputer Science
15
Article|8 citations·2023
A Study on Korean Customers’ Intentions to Repurchase for the Sustainable Growth of the Athleisure Market
Hong Joo Lee
SJR Q1SustainabilityOA

The athleisure market has experienced significant growth in recent years, establishing itself as a mainstream trend in the fashion industry. Given the escalating demand for athleisure wear, businesses must secure sustainable growth by comprehending customer intentions to repurchase. This study conducted a survey to collect customer data in order to study customers’ intentions to repurchase athleisure wear. Additionally, survey questions were developed through a literature review and incorporated

MarketingBusiness, Management and Accounting

Research Areas

Information SystemsSociology and Political ScienceInformation Systems and ManagementArtificial IntelligenceCommunicationManagement Information Systems

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