Skip to main content

Mooweon Rhee

Yonsei University · Business, Management and Accounting

About the Lab

Professor Mooweon Rhee's research lab specializes in organizational behavior, with a focus on reputation dynamics, innovation strategies, and organizational learning. The lab investigates how reputations are formed, damaged, and repaired, particularly in response to crises such as product recalls, and explores the strategic trade-offs between exploration and exploitation in dynamic environments. Key research directions include the impact of organizational age, environmental dynamism, and interorganizational imitation on long-term performance and survival. The lab also examines how internal diversity and contextual factors shape organizational resilience and adaptive capacity.

organizational reputationexploration-exploitationorganizational learningreputation repairenvironmental dynamism

Research Overview

Papers
97
Total Citations
3,239
Papers (5y)
15
Primary Field
Business, Management and Accounting

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
15total
2022
2023
2024
2025
2026
Citations per year (5y)
23total
20222023202420252026

Selected Papers

15
1
Article|728 citations·2006
The Liability of Good Reputation: A Study of Product Recalls in the U.S. Automobile Industry
Mooweon Rhee, Pamela R. Haunschild
SJR Q1Organization Science

In this paper, we explore opposing theoretical claims about how organizational reputation affects market reactions to product defects. On the one hand, good reputation could be a disadvantage because expectations about product quality are more likely to be violated by defects in highly reputed products. On the other hand, a good reputation could be an advantage because of strong inertial effects on reputation orderings. We empirically test these competing hypotheses using data on product recalls

Strategy and ManagementBusiness, Management and Accounting
2
Book Chapter|441 citations·2016
Exploration and Exploitation
Mooweon Rhee, Tohyun Kim
Palgrave Macmillan UK eBooks

Scholars have demonstrated substantial interest in the exploration–exploitation framework since the publication of March, James G (born 1928) seminal paper in 1991. The notions of exploration and exploitation and the trade-offs between them are briefly introduced, followed by investigation of their origins within March and his colleagues’ earlier works. Finally, current issues, especially those regarding conceptualizations and assumptions underlying the trade-offs between them, are discussed.

Control and Systems EngineeringEngineering
3
Article|298 citations·2009
Contextual Factors Surrounding Reputation Damage With Potential Implications for Reputation Repair
Mooweon Rhee, Michael E. Valdez
SJR Q1Academy of Management Review

We explore the contextual factors surrounding reputation damage and their potential implications for reputation repair. We propose a model that examines how (1) the multidimensional property of reputation, (2) organizational age, (3) the diversity of market segments served by the organization, and (4) third parties influence a firm's perceived capability to cope with a reputation-damaging event and the external visibility of the event, which, in turn, determine the difficulty of the firm's reput

Strategy and ManagementBusiness, Management and Accounting
4
Article|135 citations·2009
Exploration and exploitation: internal variety and environmental dynamism
Tohyun Kim, Mooweon Rhee
SJR Q1Strategic OrganizationOA

This article proposes that specific features of environmental dynamism and the notion of internal variety should be taken into consideration in response to caveats in prior research on choice or balance between exploration and exploitation and its implications for organizational performance. The study extends March's exploration—exploitation model by (1) conceptualizing and varying two dimensions — amplitude and frequency — of environmental dynamism and (2) articulating the notion of internal va

Strategy and ManagementBusiness, Management and Accounting
5
Article|83 citations·2006
Confidence in Imitation: Niche-Width Strategy in the UK Automobile Industry
Mooweon Rhee, Young‐Choon Kim, Joon Han
SJR Q1Management Science

Our study examines the imitation behavior of UK automobile manufacturers from 1894 to 1981 and supports previous studies on interorganizational imitation by showing that manufacturers tend to imitate other manufacturers that are similar. We also find that the degree of confidence manufacturers have in their imitating behavior affects the intensity of that behavior, where an organization’s confidence is determined by the variance of the routines used by its reference group and the number of firms

Economics and EconometricsEconomics, Econometrics and Finance
6
Article|69 citations·2014
Great Vessels Take a Long Time to Mature: Early Success Traps and Competences in Exploitation and Exploration
Mooweon Rhee, Tohyun Kim
SJR Q1Organization Science

This study warns organizations against falling into an “early success trap.” The timing of initial success may lead organizations to divergent evolutionary paths as their experience at early ages has a greater consequence for their evolution than does their experience at later ages. In particular, we propose that early initial success can be more detrimental to an organization’s performance and survivability than later initial success because exploratory competence takes a long time to develop.

Strategy and ManagementBusiness, Management and Accounting
7
Article|62 citations·2009
Does Reputation Contribute to Reducing Organizational Errors? A Learning Approach
Mooweon Rhee
SJR Q1Journal of Management Studies

abstract In this study I examine the effect of a firm's reputation for product quality on its effort in learning to reduce its product defect rate. Theoretical ideas on the motivation of learning associated with social aspiration levels and the self‐serving bias combined with social categorization suggest that poor quality reputation firms are more likely than their counterparts with a good reputation to attend to potential product defects and consequently reduce their defect rate. However, a st

Strategy and ManagementBusiness, Management and Accounting
8
Article|59 citations·2003
THE LIABILITY OF GOOD REPUTATION: A STUDY OF PRODUCT RECALLS IN THE U.S. AUTOMOBILE INDUSTRY.
Mooweon Rhee, Pamela R. Haunschild
Academy of Management Proceedings

The article explores the ways in which organizational reputation responds to the revelation of product defects or quality problems, as evidenced by formal product recalls in the U.S. automobile industry. Firm reputation helps create expectations about the firm's products among potential buyers. A good reputation conferred on a firm enhances a buyer's expectation that the firm's products will be of high quality. As long as consumers share expectations about product quality across reputations, the

Economics and EconometricsEconomics, Econometrics and Finance
9
Article|55 citations·2008
The Signals Outside Directors Send to Foreign Investors: Evidence from Korea
Mooweon Rhee, Ji‐Hwan Lee
SJR Q1Corporate Governance An International Review

ABSTRACT Manuscript Type: Empirical Research Question/Issue: This study explores a signaling role of the demographic composition of a firm's outside director by examining how the composition influences the growth of foreigners' investment in the firm. Research Findings/Insights: Using archival data from a panel sample of 96 large Korean firms between 2000 and 2003, our analysis shows that the growth of foreign ownership is positively affected if a higher proportion of outside directors hold adva

AccountingBusiness, Management and Accounting
10
book|45 citations·2012
After the Collapse: A Behavioral Theory of Reputation Repair
Mooweon Rhee, Tohyun Kim
Oxford University Press eBooks
Strategy and ManagementBusiness, Management and Accounting
11
Article|29 citations·2013
Agency theory and the context for R&D investment: Evidence from Korea
Taeyoung Yoo, Mooweon Rhee
SJR Q1Asian Business & Management
AccountingBusiness, Management and Accounting
12
Article|23 citations·2010
The Pursuit of Shared Wisdom in Class: When Classical Chinese Thinkers Meet James March.
Mooweon Rhee
SJR Q1Academy of Management Learning and Education

I suggest that doctoral students who emigrated to North America from Asia, in collaboration with their North American professors and colleagues, explore the shared wisdom of traditional Asian thoug...

Sociology and Political ScienceSocial Sciences
13
Article|22 citations·2020
Individualism-collectivism cultural differences in performance feedback theory
Mooweon Rhee, Valerie Alexandra, K. Skylar Powell
SJR Q1Cross Cultural & Strategic Management

Purpose Performance feedback theory (PFT) has informed analyses in numerous national contexts and has been used to explain various business and management activities of firms. Stemming from behavioral theory and grounded in a cognitive perspective, which views organizational actions as being the results of decisions produced by groups of individual decision-makers, PFT research has mostly assumed the universal nature of cognition and decision-making processes. However, PFT also presumes that ind

Social PsychologyPsychology
14
Article|20 citations·2012
National culture and friendship homophily in the multinational workplace
Mooweon Rhee, Daegyu Yang, Taeyoung Yoo
SJR Q1Asian Business & Management
Social PsychologyPsychology
15
Article|13 citations·2007
The Time Relevance of Social Capital
Mooweon Rhee
SJR Q1Rationality and Society

This article examines how the time relevance of social capital from social networks affects upward mobility. An analysis of survey data from 229 employees in a high-technology workplace shows that the effects of position-related networks (measured by network size and density) on promotion are affected by the temporal distribution of ties (measured by whether a tie was formed before or after an employee's positional change), while the effects of person-related networks are insensitive to temporal

Sociology and Political ScienceSocial Sciences

Research Areas

Strategy and ManagementAccountingSociology and Political ScienceOrganizational Behavior and Human Resource ManagementManagement of Technology and InnovationMarketing

Dive deeper into Mooweon Rhee's research on Nubint

Open this lab's papers in the app to read with AI, summarize, and cite in your writing.