Seong-Yeon Park
Ewha Womans University · Business, Management and Accounting
About the Lab
Professor Seong-Yeon Park's research lab specializes in developmental and consumer psychology, focusing on the interplay between emotional regulation, parenting behaviors, and youth adjustment across diverse cultural contexts. The lab investigates how family dynamics—particularly parental influence—shape children’s aggression, emotional regulation, and school adjustment, while also exploring sensory environments in retail settings and their impact on consumer emotions and behaviors. Research spans cross-cultural comparisons, especially between Korea and the U.S., to understand how cultural values such as Confucian collectivism and Western individualism influence social and consumer behaviors. The lab employs mixed-methods approaches, combining qualitative insights with quantitative surveys to examine psychological mechanisms in both educational and consumer settings.
Research Overview
Research Output Trend
Figures are computed from collected data and may differ slightly.
Selected Papers
15The present study aims to examine the relations between emotion regulation, aggression and school adjustment of boys and girls. A total of 321 5th-6th grades students were selected for the study. The data was collected via questionnaires. As results, there were some significant differences between boys and girls in overt aggression and peer adjustment. It was also found that emotion regulation, aggression and school adjustment were significantly correlated. And school adjustment was influenced b
본 연구는 매장 내의 감각적 요소가 매장 내 소비감정에 어떤 영향을 미치는지 알아보고 소비감정이 소비자 만족, 매장 태도 및 매장 애호도에 미치는 영향을 검증해 보았다. 연구 결과, 후각적 요소를 제외한 시각, 청각, 촉각적 요소들이 긍정적 감정에 유의한 영향을 미쳤으며, 매장 내 환경 요소들의 영향력과 중요성이 실증적으로 검증되었다. 또한 긍정적 소비감정은 소비자 만족과 매장 태도에 유의한 영향을 미치고 있었으며, 매장 내에서 경험한 신나는 기분, 즐거움, 행복함과 같은 긍정적 감정 체험을 많이 경험할수록 소비자 만족과 매장 태도도 높게 나타나고 있었다. 또한, 소비감정이 매장 애호도에 직접적으로 영향을 미치기보다는 만족과 매장 태도를 매개하여 간접적으로 영향을 미치고 있었다.
The purpose of this study was to examine the effects of parental beliefs, efficacy and stress on mother’s parenting behaviors. The subjects were 243 mothers of two to three-year-old children in Seoul. The main results showed that parental beliefs, efficacy and stress were significantly related with parenting behaviors. That is, the results of multiple regression analysis indicated that parental efficacy, beliefs and stress were significant variables predicting mother?s parenting behavior. Howeve
The purpose of this study was to examine the relations among Father?s parenting behavior, Son?s emotional regulation and Aggression. The subjects of this study were 191 male-students of 5th, 6th-grade living in Seoul and Kyoung-ki province. The data were collected via questionnaires.As results, Father?s rewarding attitude toward Son?s aggression was significantly related to Son?s reactive aggression. And Father?s coercive parenting was the most predictable variable for Son?s relational aggressio
This study examined whether parental psychological control influences adolescents’ depressive feelings through personality features of dependency and self-criticism. Participants were 315 high school students (M=16 years) who completed questionnaires tapping two types of parental psychological control and student personality and depressive symptoms. Both girls and boys perceived equal levels of maternal and paternal separation-anxious psychological control. Boys perceived higher achievement- ori
온라인 커뮤니티는 자사 웹사이트에 대한 고객 충성도를 높이기 위한 하나의 방안으로 중요시되고 있으나 온라인 커뮤니티에 대한 지금까지의 연구 중 마케팅 측면에서 접근한 연구는 매우 미진한 상황이다. 본 연구에서는 온라인 커뮤니티의 영향력을 실증분석하기 위해, 온라인 커뮤니티에서 형성된 가상 공동체 의식이 웹사이트에 대한 충성도에 어떠한 영향을 미치는지, 또한 웹사이트와의 동일시라는 매개변수를 사용하여 커뮤니티에서 형성된 가상 공동체 의식이 웹사이트에 대한 충성도에 어떠한 영향을 미치는지를 검토하여 이들 변인간의 통합적 관계를 탐색하고 연구모형과 가설을 설정한 후 설문조사를 통해 실증적으로 가설들을 검증해 보았다. 그 결과 온라인 커뮤니티에서 형성된 공동체 의식은 해당 웹사이트에 대한 충성도에 유의한 영향력을 미치는 것으로 나타났으며, 웹사이트와의 동일시에 유의한 영향력을 미치는 것으로 나타났다. 또한, 웹사이트와 자신과를 동일시하는 정도가 높을수록 해당 웹사이트에 대 충성도가 높아지며
브랜드개성과자아이미지일치성에관한다양한연구들이진행되어왔지만기존의연구들은브랜드개성과자아이미지일치성에관한선행요인과영향력을밝히는단편적인연구들은중심으로이루어져왔다. 본연구에서는 브랜드 개성과 자아이미지 일치성이 브랜드 동일시(brand identification)와 브랜드 애착(brand attachment)의매개적역할을통해브랜드충성도에어떠한영향을미치는지를심층적으로살펴보았다. 의류브랜드를중심으로연구한결과, 브랜드개성과자아이미지와의일치성은브랜드동일시와브랜드애착,브랜드충성도에긍정적영향을미치는것이확인되었으며, 브랜드동일시는브랜드애착과충성도에긍정적영향을미치며, 브랜드애착은브랜드충성도에유의한영향을미치는것으로나타났다.
This study examines how social environmental norms (injunctive and descriptive norms) affect individuals' environmental behavior. The sample consists of adults over 18 years of age, and a total of 267 valid questionnaires were used for data analysis. SPSS v.18.0 and AMOS v.5.0 were used for the analyses. The results of the study are as follows. First, the study finds that both injunctive and descriptive environmental norms have a positive impact on personal environmental norms. However, it shows
The subjects of this study were 31 mothers and their first-born infants from middle class families living in Seoul. Mother-infant interactions were filmed at 5 and 13 months of age during naturalistic play situations at home. Questionnaire data were also collected. Results revealed that both maternal didactic and social interactions decreased over the 5 to 13 month time period but(only for infants) object-oriented interaction increased over time. Infant object-oriented interaction at 13 months w
This study examined replication of the factor structure of the DAPC [Domain-specific Assessment of Psychological Control (Soenens et al., 2006)] in parents of Korean adolescents. Participants included 289 adolescents who responded to DAPC items regarding their parents' psychological control behaviors. Two factors comprising 17 items were identified and labeled as “achievement oriented psychological control,” and “separation-anxious psychological control.” Confirmatory factor analysis and partial
AbstractGreen consumption culture is gaining momentum on the part of both individuals and communities, and also is reflected in marketing strategies. This research aims to examine consumer psychology and external factors that underlie green consumption. Focus groups and in-depth interviews were conducted to gather data to analyze consumer psychology and behavior. Focus groups and in-depth interviews are examples of qualitative approaches which contribute to drawing out information and understand
The objective of this study was to identify how child's gender, temperament, mother's stress and their interactions predict parenting behavior. The subjects were 97 2-year-olds (47boys; 50girls) and their mothers. Data were gathered by questionnaires. Results of a series of hierarchical regression analyses showed combinations of variables that predicted parenting behaviors:(1) mothers reported higher over-protectiveness toward girls and when they were under higher stress. (2) An interaction effe
Research Areas
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