Yaeri Kim

In this research, we explore the role of social identity and threats to social identity on consumers’ judgment and behavioural intention about electronic word-of-mouth (eWOM) on Facebook. Study 1 shows that sharing social identity with a Facebook friend increases perceptions of usefulness and behavioural intention to adopt eWOM. However, when a threat to social identity is posed, these positive effects are eliminated. Study 2 reveals an opposite condition wherein a threat to social identity resu

This article examines 2018 South Korean historical drama Mr. Sunshine as an example showcasing the impact of global streaming platforms on local television production. As a locally produced show targeting the international market and later purchased by Netflix, Mr. Sunshine offers an interesting case study of the local industry’s response to changes brought about by global streaming services. This article analyzes how the creators’ acute awareness of the threats and opportunities posed by the in

This article examines the ways in which South Korean media redefined and reevaluated American television between 2006 and 2008, when the dominance of domestic series in entertainment television was purportedly challenged by the resurging popularity of American shows. By analyzing traditional and digital newspaper articles published on this phenomenon, this article demonstrates how the local media produced and disseminated a coherent discourse that transformed American television series into the

This article examines the experience of the sublime engendered by video games and the function of immersion and interactivity in producing this effect. A close inspection of the history of the sublime as an aesthetic principle and related cultural practices reveals that the elements of immersion, interactivity, and virtuality were already integral to Burke’s seminal conceptualization, as well as in architecture and visual media, before the emergence of digital media. The techniques and technolog

Complementary and Alternative MedicineUse and Its Usefulness in Patients with RAYe-Ree Kim, M.D., Tae-Seok Yoo, M.D., Hoon-Ki Park, M.D., Ph.D.*,Tae-Hwan Kim, M.D., Ph.D., Jae-Bum Jun, M.D., PhD, M.D., Ph.D.,Dae-Hyun Yoo, M.D., Ph.D., Sang-Cheol Bae, M.D., Ph.D., MPH

In this research, we explore the role of social identity and threats to social identity on consumers’ judgment and behavioural intention about electronic word-of-mouth (eWOM) on Facebook. Study 1 shows that sharing social identity with a Facebook friend increases perceptions of usefulness and behavioural intention to adopt eWOM. However, when a threat to social identity is posed, these positive effects are eliminated. Study 2 reveals an opposite condition wherein a threat to social identity resu

Although the recent increase in cross-border movements of people and media contents has significantly impacted popular imagination in South Korea, few South Korean films have explored local women's experiences of globalization. Take Care of My Cat (Goyangireul butakhae, Jeong Jae-eun, (2001) 2004. Goyangireul butakhae/Take Care of My Cat. DVD. New York: Kino Lorber Films) by the independent woman filmmaker Jeong Jae-eun is a rare example that focuses on unprivileged local women's experiences, de

환경이 정적이고 수동적인 객체가 아니라 능동적인 힘을 발휘하는 주체가 될 수 있다는 사실의 인식과 여기서 오는 불안감은 인간세의 경험을 특징짓는 주요 요소 중 하나이다. 아미타브 고시는 기후변화의 중심에 있는 비인간 행위성을 받아들이지 못하는 인간의 태도를 심리학적 부인에 비유하여, 이러한 현상을 ‘환경적 기이’라고 칭한다. N. K. 제머슨의 『부서진 대지』 삼부작은 행성이 인간에게 적대적이며 적극적으로 인류의 멸종을 추구하는 남성적 존재로 여겨지는 가상의 세계를 통해 인간과 환경의 관계를 새로이 모색하고자 한다. 격렬한 지질학적 현상이 통상적으로 일어나 인간의 생존과 문명을 위협하는 행성을 무대로 하는 『부서진 대지』 삼부작은 독자로 하여금 인간의 삶에 적합하지도, 정적이지도 않은 환경과의 대안적 관계를 상상하도록 하며, 이를 통해 인간의 과오에 대한 인정과 그 보상에 기반한 인간과 행성의 협상을 중점으로 하는 환경 위기에 대한 새로운 접근을 제시한다. 그러나 행성을 협상 가능한

This article examines McCarthy's use of the genre of crime novel, especially its element of crime investigation process, in No Country for Old...

This article proposes the actor-network theory (ANT) as a framework to analyze the narrative experience of games-as-a-service (GaaS) with a focus on gacha games. Although narrative is central to both player enjoyment and marketing strategies in gacha games, it remains theoretically neglected because its dispersed and amorphous narrative experience is incompatible with traditional models that posit the narrative text as a unified, self-contained entity. Drawing on Law’s conceptualization of ANT a

This paper explores the idealized image of K-pop in KPop Demon Hunters (2025), an animated musical film that became an unexpected global phenomenon. Drawing on feminist media studies, this research conducts a close textual analysis to examine how the film constructs a utopian reality where female stars possess full agency while simultaneously retaining their glamour and resisting sexual objectification. As a text bridging fan reception and mainstream media production, KPop Demon Hunters offers u

이 논문은 크리스토퍼 놀란 감독의 영화 <인셉션>(Inception, 2010)을 필름 느와르와 네오 느와르 전통의 맥락에서 해석하며, 이 장르와 깊게 연관되는 젠더화된 응시에 초점을 맞추어 영화에 나타나는 여성의 시각적·내러티브적 묘사를 분석하고 있다. 특히 이 영화가 어떻게 캐릭터 맬(Mal)을 팜므 파탈(femme fatale)로 묘사하는 동시에, 필름 느와르와 공상 과학 영화의 요소를 결합함으로써 팜므 파탈로 대표되는 왜곡된 여성상에 의문을 제기하는가에 초점을 맞춘다. 젠더화되는 응시와 내러티브에 대한 로라 멀비(Laura Mulvey)의 이론과 필름 느와르 미학에 대한 크리스틴 글레드힐(Christine Gledhill)의 분석이 이 해석의 근거를 이룬다. 이 논문은 인셉션이 응시와 내러티브가 갖는 왜곡의 힘과 표상의 허구성을 플롯의 일부로 포함시킴으로서 가시화하고 비판하며, 이 과정에서 영화의 공상 과학적 요소가 필수 불가결한 역할을 한다고 주장한다. 타인의 꿈을 구성하고