Skip to main content

Yang-Suk Cho

Yonsei University · Engineering

About the Lab

Professor Yang-Suk Cho's research lab focuses on interdisciplinary studies at the intersection of environmental economics, sustainable technology adoption, and public health. The lab investigates consumer preferences for electric vehicles and vehicle-to-grid (V2G) systems, emphasizing technological and environmental attributes that influence market diffusion. It also explores socio-economic value assessment of assistive technologies for the elderly and disabled, and examines the health impacts of air pollution, particularly PM2.5 exposure, using large-scale cohort data. The lab integrates econometric modeling, conjoint analysis, and health risk assessment to inform policy and technological innovation.

electric vehiclesV2G technologyPM2.5 exposurecontingent valuationassistive technology

Research Overview

Papers
118
Total Citations
1,702
Papers (5y)
39
Primary Field
Engineering

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
39total
2022
2023
2024
2025
2026
Citations per year (5y)
139total
20222023202420252026

Selected Papers

15
1
Article|227 citations·2011
Identification of effective opinion leaders in the diffusion of technological innovation: A social network approach
Youngsang Cho, Junseok Hwang, Daeho Lee
SJR Q1Technological Forecasting and Social Change
Management Science and Operations ResearchDecision Sciences
2
Article|192 citations·2011
Individual subject classification for Alzheimer's disease based on incremental learning using a spatial frequency representation of cortical thickness data
Youngsang Cho, Joon‐Kyung Seong, Yong Jeong, Sung Yong Shin
SJR Q1NeuroImage
Complementary and alternative medicineMedicine
3
Article|174 citations·2007
The impact of ICT investment and energy price on industrial electricity demand: Dynamic growth model approach
Youngsang Cho, Jongsu Lee, Tai-Yoo Kim
SJR Q1Energy Policy
Renewable Energy, Sustainability and the EnvironmentEnergy
4
Article|75 citations·2020
Is the environment‐friendly factor attractive to customers when purchasing electric vehicles? Evidence from South Korea
Yujin Beak, Kayoung Kim, Kyuho Maeng, Youngsang Cho
SJR Q1Business Strategy and the Environment

Abstract In a bid to reduce greenhouse gas emissions, several countries worldwide are implementing policies to promote electric vehicles (EVs). However, contrary to expectations, the diffusion speed of EVs has been rather slow in South Korea. This study analyzes consumer preferences for the technological and environmental attributes of EVs and derives policy and environmental implications to promote market diffusion of EVs in South Korea. We conduct a choice‐based conjoint survey of 1,008 consum

Electrical and Electronic EngineeringEngineering
5
Article|54 citations·2010
A study on the relationship between technology diffusion and new product diffusion
Misuk Lee, Kwangduk Kim, Youngsang Cho
SJR Q1Technological Forecasting and Social Change
Management Science and Operations ResearchDecision Sciences
6
Article|50 citations·2021
Who will want to use shared autonomous vehicle service and how much? A consumer experiment in South Korea
Kyuho Maeng, Youngsang Cho
SJR Q1Travel Behaviour and Society
Automotive EngineeringEngineering
7
Article|48 citations·2014
Estimation of the inconvenience cost of a rolling blackout in the residential sector: The case of South Korea
Kayoung Kim, Heekoo Nam, Youngsang Cho
SJR Q1Energy Policy
Economics and EconometricsEconomics, Econometrics and Finance
8
Article|47 citations·2009
Demand forecasting of diesel passenger car considering consumer preference and government regulation in South Korea
Jongsu Lee, Youngsang Cho
SJR Q1Transportation Research Part A Policy and Practice
Management Science and Operations ResearchDecision Sciences
9
Article|43 citations·2016
Estimation of power outage costs in the industrial sector of South Korea
Kayoung Kim, Youngsang Cho
SJR Q1Energy Policy
Safety, Risk, Reliability and QualityEngineering
10
Article|28 citations·2021
Consumers’ attitudes toward information security threats against connected and autonomous vehicles
Kyuho Maeng, Woojae Kim, Youngsang Cho
SJR Q1Telematics and Informatics
Economics and EconometricsEconomics, Econometrics and Finance
11
Article|24 citations·2011
A multi-resolution scheme for distortion-minimizing mapping between human subcortical structures based on geodesic construction on Riemannian manifolds
Youngsang Cho, Joon‐Kyung Seong, Sung Yong Shin, Yong Jeong, Jong Hun Kim, Anqi Qiu, Kiho Im, Jong Min Lee, Duk L. Na
SJR Q1NeuroImage
Computational MechanicsEngineering
12
Article|20 citations·2020
Network effects of connected and autonomous vehicles in South Korea: A consumer preference approach
Kyuho Maeng, Seung Ryong Jeon, Taeho Park, Youngsang Cho
SJR Q1Research in Transportation Economics
Automotive EngineeringEngineering
13
Article|18 citations·2020
How Much Electricity Sharing Will Electric Vehicle Owners Allow from Their Battery? Incorporating Vehicle-to-Grid Technology and Electricity Generation Mix
Kyuho Maeng, Sungmin Ko, Jungwoo Shin, Youngsang Cho
SJR Q1EnergiesOA

Global trends and prospects of environmentally friendly transportation have helped to popularize electric vehicles (EVs). With the spread of EVs, vehicle-to-grid (V2G) technology is gaining importance for its role in connecting the electricity stored in the battery of EVs to a grid-like energy storage system (ESS). Electricity generation mix and battery for V2G energy storage have a decisive effect on the stabilization of a V2G system, but no attempt has been made. Therefore, this study analyzes

Electrical and Electronic EngineeringEngineering
14
Article|18 citations·2018
Study on the determinants of decision-making in peer-to-peer lending in South Korea
Dongwoo Kim, Kyuho Maeng, Youngsang Cho
SJR Q3Asia-Pacific Journal of Accounting & Economics

In order to investigate the influences of borrower information on the decision-making, we collected data for 35,485 individual loan requests from Moneyauction, the largest P2P lending platform in South Korea, and analyzed the determinants of borrower and lender decision-making, adopting a logistic regression model. Specifically, we included various linguistic variables, generated by Korean Linguistic Inquiry and Word Count software, in order to analyze the effect of language use. Our research fi

Management Information SystemsBusiness, Management and Accounting
15
Article|18 citations·2019
Estimation of the usage fee for peer-to-peer electricity trading platform: The case of South Korea
Juyong Lee, Youngsang Cho
SJR Q1Energy Policy
Electrical and Electronic EngineeringEngineering

Research Areas

Electrical and Electronic EngineeringEconomics and EconometricsManagement Science and Operations ResearchEducationAutomotive EngineeringTransportation

Dive deeper into Yang-Suk Cho's research on Nubint

Open this lab's papers in the app to read with AI, summarize, and cite in your writing.