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Yi Yang

Yonsei University · Business, Management and Accounting

About the Lab

Professor Yi Yang's research lab specializes in entrepreneurship, innovation management, and international business strategies, with a strong focus on organizational behavior in higher education institutions, technology entrepreneurship, and the internationalization of Chinese enterprises. The lab investigates entrepreneurial orientation in universities, network development among nascent entrepreneurs, expatriate employee retention in multinational firms, and innovation performance in Chinese multinational enterprises. Research also extends to SME clusters, mutual guarantee mechanisms, and intellectual property strategies in emerging industries such as Chinese grape wine.

entrepreneurial orientationinnovation performanceinternationalizationSME clusterstechnology incubators

Research Overview

Papers
49
Total Citations
251
Papers (5y)
17
Primary Field
Business, Management and Accounting

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
17total
2022
2023
2024
2025
2026
Citations per year (5y)
86total
20222023202420252026

Selected Papers

15
1
Article|59 citations·2017
Consumer Behavior towards Green Products
Yi Yang
Journal of Economics Business and Management
MarketingBusiness, Management and Accounting
2
Article|32 citations·2020
Does university entrepreneurial orientation matter? Evidence from university performance
Sandhya Balasubramanian, Yi Yang, Steven F. Tello
SJR Q1Strategic Entrepreneurship Journal

Abstract Research Summary As a firm‐level attribute, entrepreneurial orientation (EO)'s beneficial relationship to firm performance has been established in the corporate sector; however, its implications in other sectors including university settings remain a rather underexplored area. Based on a sample of 107 universities in the United States, we examine the impact of EO on a wide range of university performance measures from commercialization of intellectual property to more comprehensive univ

Management of Technology and InnovationBusiness, Management and Accounting
3
Article|30 citations·2012
Nascent Entrepreneurs Access and Use of Network Resources in a Technology Incubator
Steven F. Tello, Yi Yang, Scott Latham
SJR Q1Journal of Small Business & Entrepreneurship

Abstract This study utilized the setting of a technology incubator to analyze how nascent entrepreneurs develop and leverage networks to secure resources as part of the venture creation process. Through rigorous qualitative methods, we examined how six medical device entrepreneurs used networks to obtain needed resources, the types of resources pursued and differences among entrepreneurs based on their level of network skill. Our findings illustrate the importance of the incubator in providing b

Management of Technology and InnovationBusiness, Management and Accounting
4
Article|8 citations·2011
Knowledge transfer in corporate venturing activity and impact of control mechanisms
Yi Yang, Shinichirou Nomoto, Sam Kurokawa
SJR Q1International Entrepreneurship and Management Journal
Management of Technology and InnovationBusiness, Management and Accounting
5
Article|8 citations·2018
Influences of expatriate managerial styles on host-country nationals’ turnover intention
Yong Suhk Pak, Qinglu Sun, Yi Yang
SJR Q1Asian Business & Management
CommunicationSocial Sciences
6
Article|8 citations·2020
Staff localization strategy and host country nationals’ turnover intention
Yi Yang, Yong Suhk Pak
SJR Q1The International Journal of Human Resource Management

Based on signaling theory, this study demonstrates the use of a multilevel framework to examine the effects of two alternative staff localization strategies (embedding and excavating localization) on the turnover intention of host country nationals (HCNs) as well as the mediating roles of perceived career opportunity (PCO) and cynicism. We collected multisource data from 476 HCNs working for 19 foreign firms in China. Data were analyzed using the multilevel structural equation model (MSEM). We f

CommunicationSocial Sciences
7
Article|7 citations·2024
Foreign direct investment and export expansion: political connection and innovative performance
Yi Yang, Jing Zhao, Young Soo Yang
SJR Q1Management Decision

Purpose This study investigates two internationalization strategies, foreign direct investment (FDI) expansion and export expansion, and their effects on the innovation performance of Chinese multinational enterprises (MNEs). Additionally, it explores the moderating roles of both formal and informal political connections in the relationship between these internationalization strategies and innovation performance. Design/methodology/approach The hypotheses were tested using the Poisson panel mode

Strategy and ManagementBusiness, Management and Accounting
8
Article|1 citations·2011
Research on cluster mutual guarantee of small and middle-sized enterprises based on expectation motivation theory
Yi Yang, Kun Xu, Yi Kang

This paper focuses on the organization of SMEs cluster mutual guarantee. This paper applies game analysis and comparative study. Based on the classical theory of Expectation motivation theory, it compares a cluster of mutual guarantee before and after optimization of the dynamic game. On the conclusions the related proposals are concerned the core elements of valence, Expectancy and Instrumentality, including protections of rights and interests of SMEs in the cluster, the overall strength of SME

FinanceEconomics, Econometrics and Finance
9
Article|1 citations·2025
To stream or not: A mixed-methods study of merchants’ willingness to join live-streaming E-commerce platforms
Jiaxuan Li, Feng Ding, Zhongyuan Yuan, Yi Yang, Ruohan Li, Ruohan Li, Feng Ding
SJR Q1International Journal of Information Management
Information Systems and ManagementDecision Sciences
10
Article|0 citations·2018
중국 직원 이직의도에 대한 교차문화적 가치의 조절효과에 관한 연구
Yi Yang, Yong Suhk Pak
International Business Journal
Aerospace EngineeringEngineering
11
Article|0 citations·2024
With or without metamorphosis of learning Orientation: Post-Cross-Border mergers and acquisitions performance of emerging multinational enterprises
Yi Yang, Mooweon Rhee, Yong Suhk Pak
SJR Q1Journal of Business Research
Strategy and ManagementBusiness, Management and Accounting
12
Article|0 citations·2016
Toward the Service-oriented Transformation of the Manufacturing Firms in Taiwan
Yi Yang
Academy of Management Proceedings

The sales and employment of the service industry in Taiwan have exceeded those of the manufacturing sector. This study conducts the value-added chain model to verify the service-oriented strategies of the manufacturing firms in Taiwan. Specifically, four case studies from different sectors have been conducted, including Acer, Giant, TSMC and Eternal. Based on the research findings, this study concludes that the transformation of service-oriented strategies orientated toward an integration of the

MarketingBusiness, Management and Accounting
13
Article|0 citations·2019
Metamorphosis Strategy of Emerging Multinationals and Destinations of the Springboard Strategy
Yi Yang, Yong-Suhk Pak
Academy of Management Proceedings

Incorporating with organization learning theory, we introduce a metamorphosis strategy, which refer to EMNEs’ learning trajectory switching from exploitation to exploration. We analyze the moderating effect of the metamorphosis on the association between EMNEs cross-border M&As and their post firm growth. We advocate that the metamorphosis strategy is essential for EMNEs to successfully learn from the cross-border M&As to enhance their competence and performance. Collecting data of 375 Chinese M

Strategy and ManagementBusiness, Management and Accounting
14
Article|0 citations·2024
Moderating roles of spatial and temporal internationalization on the product diversification–performance relationship of emerging market multinational enterprises
Yi Yang, Xiaoyuan Li, X. Zhang
SJR Q1Asian Business & Management
Strategy and ManagementBusiness, Management and Accounting
15
Article|0 citations·2012
Research on Trademark Protection Strategy during Internationalization Process of Chinese Grape Wine Industry
Yi Yang
Liquor-making Science & Technology

The development status of Chinese grape wine consumption market and the internationalization of Chinese grape wine manufacturers and the strategic position of grape wine trademark were introduced briefly in this paper.Furthermore,trademark protection strategies during the internationalization process of Chinese grape wine industry were also illustrated.

Tourism, Leisure and Hospitality ManagementBusiness, Management and Accounting

Research Areas

Management of Technology and InnovationStrategy and ManagementCommunicationMarketingEconomics and EconometricsCultural Studies

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