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Yun-Mo Sang

Yonsei University · Social Sciences

About the Lab

Professor Yun-Mo Sang's research lab focuses on the evolving dynamics of digital news consumption, platform governance, and the socio-legal dimensions of digital content, particularly in the Asia-Pacific region. The lab investigates audience engagement with online news, the feasibility of paid news models, and the role of digital platforms in shaping media ecosystems. It also explores the impact of licensing and digital rights management on public access to ebooks and the regulatory challenges in content moderation on global platforms like Google.

digital newsplatform governancecontent moderationpaid news modelsebook access

Research Overview

Papers
59
Total Citations
1,061
Papers (5y)
16
Primary Field
Social Sciences

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
16total
2022
2023
2024
2025
2026
Citations per year (5y)
37total
20222023202420252026

Selected Papers

15
1
Article|352 citations·2013
Exploring Koreans’ smartphone usage: An integrated model of the technology acceptance model and uses and gratifications theory
Joo Jihyuk, Yoonmo Sang
SJR Q1Computers in Human Behavior
Sociology and Political ScienceSocial Sciences
2
Article|38 citations·2014
Understanding the intentions behind illegal downloading: A comparative study of American and Korean college students
Yoonmo Sang, Lee Jeong-Ki, Yeora Kim, Hyung-Jin Woo
SJR Q1Telematics and Informatics
MarketingBusiness, Management and Accounting
3
Article|27 citations·2021
News Engagement: The Roles of Technological Affordance, Emotion, and Social Endorsement
Sora Park, Yoonmo Sang, Jaemin Jung, Natalie Jomini Stroud
SJR Q1Digital Journalism

The ways in which audiences engage and interact with news has flourished thanks to the proliferation of digital platforms (Park, Fisher, Lee, et al. 2020). Our ever-changing media environment has l...

CommunicationSocial Sciences
4
Article|27 citations·2020
Signalling and Expressive Interaction: Online News Users’ Different Modes of Interaction on Digital Platforms
Yoonmo Sang, Jee Young Lee, Sora Park, Caroline Fisher, Glen Fuller
SJR Q1Digital Journalism

Online news users interact with news on digital platforms in different ways. Some take advantage of the technical affordances that allow sharing, liking and commenting, while others do not. Based on a national survey of the Australian adult online news users, this study explores online news users’ different modes of interaction on digital platforms: non-interaction, signalling interaction, and expressive interaction. This study demonstrates that different types of online news users are largely d

CommunicationSocial Sciences
5
Article|12 citations·2019
A study of college students’ attitudes toward a paid news content system
Yoonmo Sang
Southwestern Mass Communication JournalOA

This study investigated college students’ attitudes toward a paid news content system. It sought to identify factors that may predict such attitudes. To deepen our understanding of news copyright issues, this study also analyzed responses to open-ended questions and identified patterns in such responses. Among the predictor variables, perceiving news as a commodity was the only significant predictor of college students’ attitudes toward a paid news model. The results suggest that respondents’ pe

CommunicationSocial Sciences
6
Book Chapter|8 citations·2016
Mobile Game Regulation in South Korea: A Case Study of the Shutdown Law
Yoonmo Sang, Sora Park, Hogeun Seo
Mobile communication in Asia
Strategy and ManagementBusiness, Management and Accounting
7
Article|8 citations·2023
The changing role of nation states in online content governance: A case of Google's handling of government removal requests
Soyoung Park, Yoonmo Sang
SJR Q1Policy & Internet

Abstract Building upon previous studies that divide the governance of digital platforms into three eras (Flew, 2021; Bowers & Zittrain, 2020), this study investigates how one of the most influential digital platforms, Google, has handled removal requests from governments. By sketching the regulatory terrain of Google, the current study seeks a more balanced understanding of content moderation. This study selected an exploratory case study approach using Google's Transparency reports and acco

LawSocial Sciences
8
Article|7 citations·2017
The politics of ebooks
Yoonmo Sang
SJR Q2International Journal of Media and Cultural Politics

Abstract Ebooks have emerged as one of the popular means of reading, but little is known about how ebook usage by the general public and the ability of public lending libraries to serve their patrons are being constrained by various sociocultural factors such as restrictive licensing agreements that publishers demand. This study identifies the various constraints through the lens of Lessig’s four modalities to better understand how the ecosystem of ebooks that includes legal and economic conditi

MarketingBusiness, Management and Accounting
9
Article|7 citations·2020
Podcast trends and issues in Australia and beyond: global perspectives
Yoonmo Sang, Jee Young Lee, Sora Park
Analysis & Policy ObservatoryOA
CommunicationSocial Sciences
10
Article|5 citations·2023
The production and consumption of news podcasts
Yoonmo Sang, Jee Young Lee, Sora Park
SJR Q1Media International Australia

This special issue, which focuses on the Asia-Pacific region, brings together five articles addressing the use of podcasting in a journalistic context. Drawing on articles that cover diverse topics, this issue paints a larger picture of how news podcasts are created and consumed in various global contexts. Implications are discussed. Reflecting different global contexts, the articles herein address such topics as health, politics and sports and invite researchers to explore the potential and lim

CommunicationSocial Sciences
11
Article|3 citations·2024
Looking back at journalism ethics research over the past decade: An analysis of research in digital journalism , journalism , journalism practice , and journalism studies , 2013-2022
Yoonmo Sang, Na Yeon Lee, Soyoung Park
SJR Q1Journalism

This study aims to identify research trends and central concepts in the field of journalism ethics over the past decade. Focusing on four major journals— Digital Journalism, Journalism, Journalism Practice, and Journalism Studies— this article presents key findings from a topic modeling analysis of articles published between 2013 and 2022. An analysis of 1170 journalism ethics-related studies revealed the most salient topic to be closely related to “news making practices.” This topic was followe

CommunicationSocial Sciences
12
Article|3 citations·2018
Revisiting Copyright Theories: Democratic Culture and the Resale of Digital Goods
Yoonmo Sang
SJR Q1Communication Theory

Abstract This study surveys theoretical justifications for copyright and considers the implications of the notion of cultural democracy in regard to copyright law and policy. In doing so, the study focuses on the first sale doctrine and advocates for the doctrine’s expansion to digital goods based on a discussion of the doctrine’s policy implications and a review of the arguments for and against a digital first sale doctrine. The study argues that democratic copyright theories, in general, and t

MarketingBusiness, Management and Accounting
13
Article|2 citations·2025
“It’s so normalised. Like, yeah, I got another nude today”: image-based online sexual interactions among emerging adults
Yoonmo Sang, Jee Young Lee, Kerry McCallum, Jing Su
SJR Q2Communication Research and PracticeOA

As digital technologies continually change, types of negative online behaviours evolve, now covering a wide range of practices, motivations, and behaviours. Research shows that emerging adults are particularly vulnerable to image-based sexual abuse online. However, relatively little is known about emerging adults’ perceptions of and experience with image-based online sexual interactions. This study addresses the gap, focusing on the perception of university students aged 18 to 21, representing e

Gender StudiesSocial Sciences
14
Article|1 citations·2012
Bloggers' Libel Liability: A Comparative Analysis of South Korea and the United States
Yoonmo Sang, Jonathan Anderson
Digital Howard (Howard University)

The influence of bloggers has increased to the degree that they are more and more frequently becoming involved in defamation and invasion-of-privacy suits. Bloggers threatened with legal action often remove potentially libelous content rather than deal with the difficulty and expense of litigation. This paper aims to trace the strains of controversy surrounding the application ofjournalistic standards of liability to bloggers. This study furthermore analyzes court cases and relevant statutes reg

LawSocial Sciences
15
Article|1 citations·2021
Fair Use in Practice: South Korean Film Directors’ Copyright Understanding
Yoonmo Sang, Patricia Aufderheide, Minjeong Kim
SJR Q2SHILAP Revista de lepidopterologíaOA

This study, based on a survey of 100 South Korean film directors, investigates their understanding and employment of fair use. South Korean film directors are largely unaware of this law that could improve their capacity to create work more effectively and at lower cost. Furthermore, they engage in self-censorship, which can limit their creative choices. Many such choices inhibit the exploration of South Korea’s vigorous popular culture and its history. These obstacles largely lie not with the l

MarketingBusiness, Management and Accounting

Research Areas

CommunicationSociology and Political ScienceMarketingLawCultural StudiesStrategy and Management

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