Sungkyunkwan University · Social Sciences
Professor Hayeon Song's research lab focuses on the intersection of communication, health behavior, and emerging technologies, with a strong emphasis on how individual differences and contextual factors influence information processing and user experiences. The lab investigates health communication across diverse populations, particularly low-income and pregnant women, while exploring the role of technology—such as virtual reality, exergames, and online education—in shaping perceptions, social presence, and behavioral outcomes. A central theme is understanding how psychological factors like self-awareness, personality traits, and social connection affect engagement with digital health and media content.
Figures are computed from collected data and may differ slightly.
This research found significant cultural differences in information processing preferences for online health information. Further discussion is included regarding effective communication strategies in providing quality health information.
Acknowledging the importance of teacher–student relationship for effective learning experiences, the present study examined the role of teacher self-disclosure and social presence in online education. An online survey was conducted from a sample of 262 undergraduate students with online class experiences. The findings suggest that students’ perception toward teacher self-disclosure increased students’ feeling of social presence about their teacher. Then, social presence in turn led to teacher–st
A new generation of exercise video games (exergames) shows promise as a tool to motivate and engage users in physical activity. However, little research has been conducted to examine whether exergames work equally well across diverse populations and contexts. Therefore, in the present study, the authors investigated the effects of an individual psychological difference factor and a specific contextual factor on the exercise experience using an exergame. They used the objective self-awareness the
Despite increasing interest in using virtual reality (VR) for tourism marketing, limited empirical evidence exists regarding consumers’ psychological response toward VR. The current study investigates the effectiveness of different media – head-mounted display (HMD) or computer – used to view 360-degree tourism promotional videos as well as the impact of different information sources featured in a VR tourism video on destination image formation and intention to visit. The experiment featured a 2
Previous studies have consistently found associations between low income and infant health outcomes. Moreover, although health information-seeking is a maternal behavior related to improved health outcomes, little is known about the health information-seeking behaviors and information needs of low-income pregnant women. The purpose of the current investigation was to examine the information needs, information-seeking behaviors, and perceived informational support of low-income pregnant women. Ac
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