Junghoon Moon

Consumers have started to become aware of the negative aspects of conventional meat, including concerns about environmental issues, animal welfare, and consumer health. Alternative meats (i.e., cultured meat and plant-based meat alternatives) have been introduced recently to address these problems, and the rapid growth of the alternative meat market could pose a threat to the conventional meat market. It is necessary to identify the features of alternative meat that affect consumers’ purchasing

Abstract The massively multiplayer online role-playing game (MMORPG) phenomenon has generated significant interest on the part of consumers and software publishers. Despite considerable efforts to improve the technological quality (e.g., graphics, networking) of the games, little effort has been directed toward understanding the motivation that leads to successful and continued use of MMORPGs. The primary goal of this study is to identify the factors that influence player commitment to MMORPGs.

The availability of and preference for eco-friendly products have increased; however, understanding of sustainable products is still insufficient because most studies have been focused only on organic products. The availability and understanding of organic products are high, but not complete. With regards to environmental protection, it is important to focus not only on the eco-friendly ingredients but also on the eco-friendly packaging because packaging has recently been found to be a primary c

In recent years IT outsourcing has evolved from a formal contractual-based practice to a relationship-based practice. This new practice is viewed as an innovation in IT outsourcing in the public sector. The main goal of this study is to conduct an empirical investigation on IT outsourcing projects in the public sector to examine the best IT outsourcing practices from the relationship perspective. A four outsourcing relationship types (FORT) framework is applied to 178 IT outsourcing projects ini

This study explores the link between blog use and global quality of life satisfaction as subjective well-being. This study posits that blogging enhances social interactions between online users, which will develop their own virtual social identity. It is also proposed that the development of a virtual social identity will motivate people to expand their online social networks which will in turn result in their global life satisfaction. A survey was conducted involving 173 subjects. We found that

Recent studies on IT (Information Technology) outsourcing reveal the growing trend and widely accepted management practice of IT outsourcing in the public sector. To achieve more from this practice it is essential to identify and examine the success factors. In this regard, this study conducts an empirical investigation on IT outsourcing projects for e-government. A framework is proposed and 13 IT outsourcing success factors from the private sector are identified through a literature review. The

The main goal of this study is to conduct an empirical investigation of IT outsourcing projects for e-government and provide useful implications for IT mangers in the public sector. A framework is proposed and diverse IT outsourcing success factors are examined using data collected from the public sector. Fifty nine IT outsourcing projects initiated by agricultural organizations of the Korean government were used for analysis in this study. A survey research was also conducted from IT managers i

This study explores the link between blog use and global quality of life satisfaction as subjective well-being. This study posits that blogging enhances social interactions between online users, which will develop their own virtual social identity. It is also proposed that developed virtual social identity will motivate people to expand their online social networks which will result in their global life satisfaction. A survey research was conducted (n=173), and found that social interaction thro

This study examined how chicken breed affects consumer behavior. The breeds evaluated were a Korean native chicken (KNC) and a commercial broiler (CB). Consumer behavior was measured by evaluating sensory attributes (taste, odor, and texture) and purchase behaviors [satisfaction, purchase intention, and willingness to pay (WTP)]. The sensory evaluation was conducted using healthy Korean consumers (n=100). The chicken was cooked in <i>baeksuk</i> (Korean traditional chicken soup), which is a seas

Consumer's interest in sustainable livestock farming methods has grown in response to concerns for the environment and animal welfare. The purpose of this study is to examine the different influences of sustainability product information on sensory characteristics and purchase behaviors. To accomplish this aim, the study used salami, which is an Italian-style sausage processed by fermentation and drying. Three different types of information were provided: salami made from the pork of an antibiot

The variety of socially responsible corporate activities employed in the agrifood industry has been broadening. An increasing number of agrifood companies have been employing strategic approaches to socially responsible activities, reinforced by Porter and Kramer’s concept of creating shared value (CSV). This study compares the effects on corporate evaluations of two socially responsible corporate activities: philanthropic giving and CSV. Because prior studies concerning the effects of corporate