Myung Ja Kim

Growing concerns over the environment and climate has led to increased interest in environmentally friendly eating out, especially with respect to the need to reduce waste in the restaurant and catering sector as well as the adoption of new food norms, such as vegetarianism and veganism. The purpose of this study is to build and test an extended value (perceived value on sustainability)-attitude (attitude, personal norm, and social norm on waste reduction)-behavior (VAB) model to predict sustain

Mobile tourism shopping is an emerging market, but there is little theoretically based research on the topic. This study investigates the impact of motivations (value, enjoyment, time saving and mobility) on consumer satisfaction by applying contingency and task–technology fit theories in the mobile tourism shopping context. The results show that value and enjoyment have significant effects on satisfaction. Use context is found to have a full mediating role between time saving and satisfaction a

Although a majority of seniors continue to express interest in using mobile social network sites (MSNSs), research has yet to provide sufficient understanding of this very large market's motivations related to MSNS usage. As a viable consumer business segment, seniors are attractive enough to warrant potential MSNSs to invest necessary capital for developing tourism related MSNS designed to assist with this market's decision making and ultimately with their purchasing behavior. To address this g

This study identifies factors that affect trust in online tourism shopping, including transaction security, navigation functionality, and cost-effectiveness. It examines the effects of these factors on trust and the relationship between this trust and repurchasing intentions. Furthermore, this study investigates the moderating effect of gender in the context of the aforementioned constructs in a proposed research model. To this end, an online survey of Internet users who had shopped online for a

Purpose The purpose of this paper is to examine the structural relationships among lifestyle of health and sustainability (LOHAS), healthy food choices, trust, and emotional loyalty and the moderating role of age between seniors and non‐seniors in restaurants. Design/methodology/approach Partial least squares (PLS)‐graph software (version 3.0) was used to analyze the measurements and structural models. The authors employed a PLS regression analysis for both the formative and reflective construct