Yonsei University · Engineering
Professor Youngsang Cho's research lab focuses on sustainable technology adoption, energy policy, and socio-economic evaluation of emerging technologies. The lab investigates consumer preferences for electric vehicles, vehicle-to-grid systems, and assistive technologies, integrating econometric modeling and survey-based valuation methods. It also explores the optimization of energy research and development investment for economic growth and the thermal management of advanced mobile chip design. The lab’s work bridges engineering, environmental science, and behavioral economics to support policy and innovation in clean energy and smart technologies.
Figures are computed from collected data and may differ slightly.
Abstract In a bid to reduce greenhouse gas emissions, several countries worldwide are implementing policies to promote electric vehicles (EVs). However, contrary to expectations, the diffusion speed of EVs has been rather slow in South Korea. This study analyzes consumer preferences for the technological and environmental attributes of EVs and derives policy and environmental implications to promote market diffusion of EVs in South Korea. We conduct a choice‐based conjoint survey of 1,008 consum
In order to investigate the influences of borrower information on the decision-making, we collected data for 35,485 individual loan requests from Moneyauction, the largest P2P lending platform in South Korea, and analyzed the determinants of borrower and lender decision-making, adopting a logistic regression model. Specifically, we included various linguistic variables, generated by Korean Linguistic Inquiry and Word Count software, in order to analyze the effect of language use. Our research fi
Global trends and prospects of environmentally friendly transportation have helped to popularize electric vehicles (EVs). With the spread of EVs, vehicle-to-grid (V2G) technology is gaining importance for its role in connecting the electricity stored in the battery of EVs to a grid-like energy storage system (ESS). Electricity generation mix and battery for V2G energy storage have a decisive effect on the stabilization of a V2G system, but no attempt has been made. Therefore, this study analyzes
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