[论文解读] Avoiding Social Judgment, Seeking Privacy: Investigating why Mothers Shift from Facebook Groups to Large Language Models
本研究探讨为何母亲从 Facebook 育儿群组转向大型语言模型(LLMs),揭示社交评判与群组隐私担忧推动这一转变,而 LLMs 提供非评判性、私密性和即时支持。
Social media platforms, especially Facebook parenting groups, have long been used as informal support networks for mothers seeking advice and reassurance. However, growing concerns about social judgment, privacy exposure, and unreliable information are changing how mothers seek help. This exploratory mixed-method study examines why mothers are moving from Facebook parenting groups to large language models such as ChatGPT and Gemini. We conducted a cross-sectional online survey of 109 mothers. Results show that 41.3% of participants avoided Facebook parenting groups because they expected judgment from others. This difference was statistically significant across location and family structure. Mothers living in their home country and those in joint families were more likely to avoid Facebook groups. Qualitative findings revealed three themes: social judgment and exposure, LLMs as safe and private spaces, and quick and structured support. Participants described LLMs as immediate, emotionally safe, and reliable alternatives that reduce social risk when asking for help. Rather than replacing human support, LLMs appear to fill emotional and practical gaps within existing support systems. These findings show a change in maternal digital support and highlight the need to design LLM systems that support both information and emotional safety.
研究动机与目标
- Identify social and domestic factors that lead mothers to avoid Facebook parenting groups.
- Characterize the functional and psychological affordances of LLM-based tools that feel safer for help-seeking.
- Examine how anonymity on social platforms compares with the privacy offered by LLMs in sensitive parenting discussions.
- Contextualize findings within theoretical frameworks of social support, cognitive dissonance, TAM, and motivated information management.
提出的方法
- Conducted an exploratory cross-sectional online survey (n=109) of pregnant women and mothers from South Asia.
- Used a mixed-method approach with five-item questionnaire: one closed-ended item and four open-ended items.
- Performed descriptive statistics and chi-square tests for demographic associations.
- Applied inductive thematic analysis to open-ended responses to extract themes.
- Ensured anonymity; did not collect IPs or identifying information; ethical considerations followed.

实验结果
研究问题
- RQ1RQ1: How do family structure and residential setting shape mothers’ avoidance of Facebook parenting groups.
- RQ2RQ2: What functional and psychological affordances of LLM-based tools make these systems feel safer or more comfortable for help-seeking.
- RQ3RQ3: How do mothers distinguish between anonymity on social media platforms and the privacy offered by LLM-based tools when discussing sensitive parenting concerns.
主要发现
- 41.3% of participants (n=45) actively avoided Facebook parenting groups in favor of LLMs.
- Home-country residents were more likely to avoid Facebook groups than those living abroad, with a significant association (χ2(2, N=109)=9.23, p=0.01, Cramér’s V=0.291).
- Participants from joint/extended families showed higher avoidance of Facebook groups than those from nuclear families (χ2(2, N=109)=12.003, p=0.002, Cramér’s V=0.332).
- Qualitative themes identified: anticipated social judgment and exposure in Facebook groups; LLMs as non-judgmental, private spaces; and LLMs offering responsiveness and structured support.
- Open-ended responses highlighted privacy, non-judgmental interaction, immediacy of responses, and perceived reliability of LLMs as drivers for adoption.

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