[论文解读] Digital Natives, Digital Activists: Youth, Social Media and the Rise of Environmental Sustainability Movements

Manya Pandit, Triveni Magadum+2 more|ArXiv.org|May 15, 2025

Social Media and Politics被引用 3

一句话总结

这篇论文分析年轻人如何利用社交媒体在环境可持续性议题上动员行动，强调点击行动疲劳、线上线下行动整合等挑战。主张包容、简化参与，并容忍数字绿色行动中的算法变化。

ABSTRACT

The research examines the challenges revolving around young people's social movements, activism regarding sustainability, as well as the accompanying social media aspect, and how social media impacts environmental action. This study focuses on the environmental craze on social media platforms and its impact on young activists aged 16-25. With the advancement of social media, new avenues have opened for participation in sustainability issues, especially for the marginalized, as information moved through transnational networks at lightning speed. Along with specific Formative Visual Storytelling methods, the young leaders of the movement deploy hashtags and other online tools to capture the attention of their peers and decision makers. Challenges persist with "clicktivism" fatigue from the internet, and site limitations. This article contributes to insights on emerging forms of civic activism by explaining how digital natives adapt technology to reframe green activism. The research suggests that effective digital environmental movements integrate online and offline action, make it simple for individuals to get involved, and promote tolerance to algorithmic modifications and climate care among participants.

研究动机与目标

• 理解社交媒体如何塑造25岁以下的青年主导环境行动。
• 探索数字工具（标签、在线网络）在动员可持续行动中的作用。
• 识别如点击行动疲劳和平台限制等挑战。
• 提出如何将线上线下行动整合以强化环境运动。

提出的方法

• 形成性视觉叙事方法以捕捉行动动态。
• 分析年轻领导者如何利用在线工具与同伴及决策者互动。
• 评估在线平台与跨国信息流在行动中的作用。
• 评估数字原住民如何调整技术以重新框定绿色行动。

实验结果

研究问题

• RQ1 社交媒体如何影响青年主导的环境行动？
• RQ2 哪些在线策略（如标签、叙事）能动员同伴和决策者？
• RQ3 哪些挑战阻碍数字可持续运动，如何缓解？
• RQ4 如何有效将线上线下行动整合以维持环境行动？

主要发现

• 数字原住民利用社媒吸引同伴与决策者的注意力。
• 在线工具与跨国网络加速信息在环境议题上的传播。
• 存在与点击行动相关的疲劳以及站点限制影响参与度。
• 有效的运动将线上参与与可及的线下行动相结合。
• 运动需要容忍算法变化以及气候关怀信息以维持参与度。