[论文解读] Generative AI-Driven Storytelling: A New Era for Marketing

Marko Vidrih, Shiva Mayahi|arXiv (Cornell University)|Sep 16, 2023

Persona Design and Applications被引用 9

一句话总结

本论文探讨如何通过生成式AI驱动的叙事来变革营销，实现叙事个性化、塑造策略并探讨挑战，同时结合真实行业案例与未来方向。

ABSTRACT

This paper delves into the transformative power of Generative AI-driven storytelling in the realm of marketing. Generative AI, distinct from traditional machine learning, offers the capability to craft narratives that resonate with consumers on a deeply personal level. Through real-world examples from industry leaders like Google, Netflix and Stitch Fix, we elucidate how this technology shapes marketing strategies, personalizes consumer experiences, and navigates the challenges it presents. The paper also explores future directions and recommendations for generative AI-driven storytelling, including prospective applications such as real-time personalized storytelling, immersive storytelling experiences, and social media storytelling. By shedding light on the potential and impact of generative AI-driven storytelling in marketing, this paper contributes to the understanding of this cutting-edge approach and its transformative power in the field of marketing.

研究动机与目标

• Motivate research on Generative AI-driven storytelling in marketing.
• Demonstrate how AI-generated narratives personalize consumer experiences.
• Illustrate impact through industry examples (Google, Netflix, Stitch Fix).
• Identify challenges and outline future directions for the approach.

提出的方法

• Discuss the transformative potential of Generative AI-driven storytelling in marketing.
• Present real-world industry examples (Google, Netflix, Stitch Fix) to illustrate applications.
• Analyze how AI storytelling personalizes consumer experiences.
• Examine challenges and ethical considerations in implementation.
• Propose future directions such as real-time personalization, immersive experiences, and social media storytelling.

实验结果

研究问题

• RQ1 How can Generative AI-driven storytelling reshape marketing strategies and consumer engagement?
• RQ2 What are the benefits and challenges of personalizing narratives at scale using Generative AI?
• RQ3 What future directions and applications (e.g., real-time personalization, immersive storytelling) are most promising for marketers?

主要发现

• Generative AI-driven storytelling has the potential to reshape marketing strategies.
• It enables deeper personalization of consumer experiences.
• The approach presents challenges that need careful navigation (e.g., authenticity, ethics, implementation).
• The paper outlines future directions including real-time personalized storytelling, immersive experiences, and social media storytelling.