[论文解读] The Impact of Generative AI on the Future of Visual Content Marketing

Shiva Mayahi, Marko Vidrih|arXiv (Cornell University)|Nov 23, 2022

Digital Media and Visual Art被引用 27

一句话总结

本文讨论生成式AI如何改变可视化内容营销，并认为将AI驱动的视觉元素整合到营销中是吸引和留住客户的关键，可能影响市场份额。

ABSTRACT

In today's world of marketing, it is necessary to have visually appealing content. Visual material has become an essential area of focus for every company as a result of the widespread availability of gadgets for mass communication and extended visual advancements. Similarly, artificial intelligence is also gaining ground and it is proving to be the most revolutionary technological advancement thus far. The integration of visual content with artificial intelligence is the key to acquiring and retaining loyal customers; its absence from the overarching marketing strategy of any production raises a red flag that could ultimately result in a smaller market share for that company.

研究动机与目标

• 强调在现代营销中视觉吸引力内容的重要性。
• 论证将AI与视觉内容整合对获取和留住客户至关重要。
• 讨论AI生成的视觉内容对市场份额和营销策略的潜在影响。

提出的方法

• 就可视化内容在营销中的作用进行概念性讨论。
• 主张将AI与视觉内容整合作为战略必需品。
• 参考营销领域中AI采纳的更广泛技术趋势。

实验结果

研究问题

• RQ1 提供文本中没有明确陈述的研究问题。

主要发现

• 在提供的摘录中未报告定量结果或具体发现。
• 摘要强调可视化内容的必要性以及AI整合对客户忠诚度和市场份额的潜在战略重要性。
• 本文将AI驱动的视觉内容定位为营销技术的关键变革。