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Cecile Kyung-Ah Cho

Korea University · Business, Management and Accounting

About the Lab

Professor Cecile Kyung-Ah Cho's research lab focuses on the intersection of organizational behavior, strategic decision-making, and consumer psychology, with a particular emphasis on how individual and team characteristics—such as leadership traits, diversity, and regulatory focus—affect corporate environmental performance, innovation, and strategic change. The lab investigates cognitive and emotional processes in consumer behavior, including webrooming, decision conflict, and performance evaluation, often integrating psychological theories with empirical data from firms and consumers. Research is grounded in upper echelons theory, institutional theory, and regulatory focus theory, employing advanced econometric methods and experimental designs to uncover boundary conditions and moderating mechanisms.

regulatory focustop management team diversitycorporate environmental performancewebroomingperformance evaluation

Research Overview

Papers
53
Total Citations
228
Papers (5y)
15
Primary Field
Business, Management and Accounting

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
15total
2021
2022
2023
2024
2025
Citations per year (5y)
58total
20212022202320242025

Selected Papers

15
1
Article|57 citations·2018
Managerial attributes, consumer proximity, and corporate environmental performance
Cecile K. Cho, Theresa S. Cho, Jessie Lee
SJR Q1Corporate Social Responsibility and Environmental ManagementOA

Abstract In this paper, we examine the impact of managerial characteristics and consumer proximity on corporate environmental performance (CEP). By analyzing the interaction effects between managerial and organizational factors on the firm's environmental performance, we go beyond the extant literature that has primarily focused on the linkage between CEP and financial performance. Drawing mainly from the upper echelons perspective and institutional theory, we examine the impact of managerial ch

MarketingBusiness, Management and Accounting
2
Article|43 citations·2010
Motivational Compatibility and Choice Conflict
Jonathan Levav, Ran Kivetz, Cecile K. Cho
SJR Q1Journal of Consumer Research

For most forms of conscious consumer choice, product attributes serve as the means that consumers use to accomplish their goals. Because there is competition between products in the marketplace, consumption decisions typically present conflict between means to achieve a goal. In this article, we examine the consequences of conflict between regulatory means on consumers’ decisions and show that its resolution depends on whether the means—that is, the attributes—are compatible with the consumer’s

General Decision SciencesDecision Sciences
3
Article|41 citations·2022
Enhancing innovation through gender diversity: a two-country study of top management teams
Martin Hemmert, Cecile K. Cho, Ji Young Lee
SJR Q1European Journal of Innovation Management

Purpose Building on upper echelons theory, the authors advance the literature on the influence of diversity on innovation by studying the link between top management team (TMT) gender diversity and innovation performance and the link's boundary conditions. Design/methodology/approach The authors analyze survey data from 390 manufacturing establishments in Germany and India through an ordinary least square (OLS) regression analysis. Findings TMT gender diversity is positively related to innovatio

Gender StudiesSocial Sciences
4
Article|32 citations·2020
Performance feedback and organizational learning: the role of regulatory focus
Shinhye Ahn, Cecile K. Cho, Theresa S. Cho
SJR Q1Management Decision

Purpose This study investigates how a firm's regulatory focus (i.e. promotion and prevention foci) affects growth- and efficiency-oriented strategic change, highlighting the role of organizational-level regulatory focus as a cognitive frame within which to interpret performance feedback and its subsequent effects on strategic decisions. Design/methodology/approach The authors collected longitudinal data on 98 S&P 500 manufacturing firms for a seven-year period. The panel data, which includes

Strategy and ManagementBusiness, Management and Accounting
5
Article|16 citations·2021
It is different than what I saw online: Negative effects of webrooming on purchase intentions
Sorim Chung, Cecile K. Cho, Amitav Chakravarti
SJR Q1Psychology and Marketing

Webrooming is a two-stage shopping process that begins with examining product options online followed by making a purchase at an offline store. In four experiments, we investigate webrooming effects on product evaluation and purchase intentions. The results suggest that webrooming (vs. non-webrooming) has negative impacts on (1) perceived product performance vis-à-vis expectations and (2) purchase intentions for the products offline. Our moderated-mediation analyses show that webrooming leads to

MarketingBusiness, Management and Accounting
6
Article|12 citations·2011
Attaining Satisfaction
Cecile K. Cho, Gita Venkataramani Johar
SJR Q1Journal of Consumer Research

It is self-evident that performing poorly on a task makes people dissatisfied relative to performing well. How can this negative affect be overcome? We provide an adaptive strategy for dealing with poor performance. Experiment 1 shows that poor performers tend to recruit the highest potential performance as a comparison standard and hence are dissatisfied. However, if they are reminded that they set their own low goals, and that these goals were met, they are as satisfied as better performers. E

Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting
7
Article|11 citations·2009
Memory characteristics of platinum nanoparticle-embedded MOS capacitors
Byoungjun Park, 조경아, 김상식, Yong-Seo Koo

The capacitance characteristics of platinum nanoparticle (NP)-embedded metal–oxide–semiconductor (MOS) capacitors with gate Al2O3 layers are studied in this work. The capacitance versus voltage (C–V) curves obtained for a representative MOS capacitor exhibit flat-band voltage shifts, demonstrating the presence of charge storages in the platinum NPs. The counterclockwise hysteresis and flat-band voltage shift, observed from the C–V curves imply that electrons are stored in a floating gate layer c

8
Article|6 citations·2018
On Averting Negative Emotion: Remedying the Impact of Shifting Expectations
Cecile K. Cho, Theresa S. Cho
SJR Q2Frontiers in PsychologyOA

This paper examines how people anticipate negative emotions when faced with an uncertain outcome and try to manage their expectations. While extant research streams remain equivocal on whether managing expectations always succeeds, this research examines situations in which setting a low expectation can have an adverse emotional impact and suggests ways to alleviate this negative consequence. Using goal setting and a false-feedback paradigm, we show that, although individuals who set low goals t

Applied PsychologyPsychology
9
Article|4 citations·2016
ITO 나노입자 면상발열체의 온도유지에 대한 연구
양경환, 조경아, 임기주, 김상식

In this study, we fabricate a high efficiency heater consisting of the indium tin oxide (ITO) nanoparticle (NP)-paste and polydimethylsiloxane (PDMS) and investigate the effect of PDMS on temperature maintenance of the heater through the comparison with the PDMS-free ITO film heater. Compared to the ITO film heater, the temperature of the PDMS/ITO film heater lasts 1.5 times longer. And the power consumption of the PDMS/ITO film heater is reduced by 35%, owing to the low thermal conductivity of

10
Article|1 citations·2025
Stock Market Reaction to Environmental Performance: The Role of Organizational Reputation as an Interpretive Lens
Shinhye Gloria Ahn, Theresa S. Cho, Cecile K. Cho
SJR Q1Organization & Environment

Stakeholders often evaluate firms with strong reputations more favorably. However, a growing stream of research also suggests that a high reputation may lead to negative evaluations. We attempt to reconcile these contrasting viewpoints in the context of corporate environmental sustainability. Assuming that stakeholders use organizational reputation as their interpretive lens, we examine how the stock market evaluates firms with varying levels of environmental performance. Analyzing 667 public di

Strategy and ManagementBusiness, Management and Accounting
11
Article|1 citations·2010
열처리를 통한 HgSe 나노입자 기반 박막 트랜지스터의 전기적 특성 향상
윤정권, 조경아, 김상식

In this study, we fabricated the HgSe nanoparticle-based thin film transistors (TFTs) of back gate structure with PVA gate dielectric. The fabricated TFTs show the improved electrical characteristics in the mobility of 16 cm2/Vs and the on/off ratio of 104 after annealing process at 100 oC for 5 min. AFM images demonstrate that the decrease in surface roughness according to annealing process leads to the improvement of electrical characteristics. The change in drain current caused from the condi

12
Article|1 citations·2015
Effect of Deposition Pressure on the Electrical Properties of Nitrogen-doped Amorphous Carbon Films
오현곤, 조경아, 김상식

In this study, we investigate the effect of the deposition pressure on the electrical properties of nitrogen-doped amorphous carbon (a-C:N) films deposited by using an unbalanced DC magnetron sputtering method. As the deposition pressure is decreased from 9 to 1 mTorr, the resistivity decreases from 7.88 to 2.68 × 10−2 ·cm while the deposition rate increases from 3.5 to 4.4 nm/min. The decrease in resistivity is caused by increases in both the carrier concentration and mobility. As the pressure

13
Article|1 citations·2004
Structural and Optoelectronic Properties of SnO2 Nanowires
민병돈, 조경아, 김상식, Jong-Soo Lee, Sung-Kyu Sim

Structural and optoelectronic properties of as-synthesized SnO2 nanowires were examined in this study. The SnO2 nanowires were first synthesized by thermal evaporation of ball-milled SnO2 powders in argon atmosphere without the presence of any catalysts, and their structural properties are then investigated by X-ray diffraction, Raman scattering, scanning electron microscopy, and transmission electron microscopy. This investigation revealed that the synthesized SnO2 nanowires are single-crystall

14
Article|1 citations·2011
상온에서 RF 스퍼터링 방법으로 증착한 Hafnium Oxide 박막의 저항 변화 특성
한용, 김상식, 조경아, 윤정권, 김기범, 김용상, 윤태식, 이현호, 최영진, 황현상

본 연구에서는 Al/HfO2/ITO 구조의 ReRAM 소자를 glass 기판 위에 제작하고 그에 대한 메모리 특성을 조사하였다. 저항변화층으로 쓰인 hafnium oxide 박막은 냉각 시스템을 이용한 Sputtering 방법으로 상온에서 형성하였다. Glass 기판 위에 제작된 Al/HfO₂/ITO 소자는 bipolar 저항변화 특성을 보였고 저항비는 60 이상이었으며 10,000초 이상의 retention 특성 측정에서도 낮은 저항 상태와 높은 저항상태에 대한 저항비를 거의 변화 없이 유지하였다.

15
Article|1 citations·2016
투명 유연 a-IGZO 박막트랜지스터의 제작 및 전기적 특성
박석형, 조경아, 오현곤, 김상식

본 연구에서 플라스틱 기판 위에 a-IZO 투명 전극을 사용하여 투명 유연 a-IGZO 박막트랜지스터를 제작하고 밴딩 상태에 따른 전기적 특성도 확인하였다. a-IGZO 박막트랜지스터는 550 nm의 파장에서 82%의 높은 투과율을 보인다. 그리고, 박막트랜지스터는 1.8 x 108의 온/오프 전류비, 15.4 cm2/V·s의 전계 효과 이동도, 186 mV/dec의 subthreshold swing을 가진다. 본 연구에서 사용한 투명 전극은 기계적 신뢰성을 가지므로, 0.5%의 스트레인에 해당하는 18 mm 곡률반경의 밴딩 후에도 전기적 특성을 유지한다.

Research Areas

MarketingStrategy and ManagementGeneral Decision SciencesGender StudiesOrganizational Behavior and Human Resource ManagementApplied Psychology

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