Hong Joo Lee
Hanyang University · Computer Science
About the Lab
Professor Hong Joo Lee's research lab specializes in data-driven decision making and intelligent systems, with a focus on process mining, social network analysis, and customer behavior modeling in digital and social commerce environments. The lab investigates complex interaction patterns in online gaming clans, customer repurchase intentions in the athleisure fashion market, and the integration of ubiquitous technologies in business innovation. It also explores advanced machine learning techniques, particularly ensemble methods and uncertainty estimation in deep learning for segmentation tasks.
Research Overview
Research Output Trend
Figures are computed from collected data and may differ slightly.
Selected Papers
15Process mining in the context of information systems, which consists of information flows, has been one of the major research areas in the past decade. One of the most common objectives of process mining is the automated business process discovery. There are many challenges in the business process discovery, such as spaghetti models, same-name activities, and discovering loop structures. The researchers have presented a variety of methods that focus on one or more challenges. Due to the importan
Online gamers form clans voluntarily to play together and to discuss their real and virtual lives. Although these clans have diverse goals, they seek to increase their rank in the game community by winning more battles. Communications among clan members and battles with other clans may influence the performance of a clan. In this study, we compared the effects of communication structure inside a clan, and battle networks among clans, with the performance of the clans. We collected battle histori
The recently growing 'ubiquitous technology' environment combines off-line and on-line, while creating new space, differing from the existing environment, which is used in diverse business opportunities. Many nations, including the USA, European nations and Japan, are conducting diverse projects and research related to ubiquitous technology, to seize these opportunities, and in Korea universities and research institutes are leading relevant research. Yet the concept of ubiquitous technology has
The athleisure market has experienced significant growth in recent years, establishing itself as a mainstream trend in the fashion industry. Given the escalating demand for athleisure wear, businesses must secure sustainable growth by comprehending customer intentions to repurchase. This study conducted a survey to collect customer data in order to study customers’ intentions to repurchase athleisure wear. Additionally, survey questions were developed through a literature review and incorporated
Research Areas
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