In-Cheol Choi
Seoul National University · Psychology
About the Lab
Professor In-Cheol Choi's research lab specializes in cross-cultural psychology, with a primary focus on cultural differences in social cognition, particularly the contrast between analytic (Western) and holistic (East Asian) thinking styles. The lab investigates how cultural frameworks shape attributional processes, belief systems, and cognitive responses to contradiction and inconsistency. Key research directions include the correspondence bias, causal reasoning, and the role of cultural context in shaping self-construal and emotional reactions such as surprise. The lab employs experimental and cross-cultural methodologies to explore how holistic thinking influences information processing, attitude attribution, and tolerance for cognitive dissonance.
Research Overview
Research Output Trend
Figures are computed from collected data and may differ slightly.
Selected Papers
15Growing cross-cultural evidence suggests that East Asians are less likely to show the correspondence bias, or a preference for explanations of behavior in terms of traits, dispositions, or other internal attributes of the target. The scope of this evidence spans several research paradigms and diverse methodologies. The cultural difference, however, appears not to be caused by an absence of dispositional thinking in East Asian cultures. Indeed, extensive ethnographic and psychological data indica
The authors constructed the Analysis-Holism Scale (AHS) to measure analytic versus holistic thinking tendency. In Study 1, using exploratory and confirmatory factor analysis, a 24-item scale was developed. In Study 2, convergent and discriminant validities were tested. In Studies 3 and 4, the known-group difference validity was examined by comparing scores on the AHS of Americans and Koreans (Study 3) and of Korean students of Oriental medicine and Korean students of non-Oriental medicine majors
Two studies examined the correspondence bias in attitude attributions of Koreans and Americans. Study I employed the classic attitude attribution paradigm of Jones and Harris and found that both Korean and American participants displayed the correspondence bias in the no-choice condition. This lack of difference might have been due to weak salience of the situational constraints. Study 2 was designed to make the situational constraints of the no-choice condition salient in two ways: (a) by askin
The authors hypothesized that because the causal theories of East Asians were more holistic and complex than those of Americans, the amount of information considered before making a final attribution would be larger for East Asians than for Americans. This hypothesis was supported through 4 studies. When participants attempted to explain a deviant behavior (Study 1) or a prosocial behavior (Study 2), Korean participants took into consideration a greater amount of information than did either Amer
Priming research has shown that repeated exposures to first-person singular pronouns (I, my, me, mine) activate an individualistic orientation, whereas first-person plural pronouns (we, our, us, ours) activate a collectivistic orientation. However, little research has been done to explore the opposite direction of influence such that one's cultural orientation determines one's choice between first-person singular versus plural pronouns. The authors conducted three studies to examine the effects
The authors tested the hypothesis that East Asians, because of their holistic reasoning, take contradiction and inconsistency for granted and consequently are less likely than Americans to experience surprise. Studies 1 and 2 showed that Korean participants displayed less surprise and greater hindsight bias than American participants did when a target's behavior contradicted their expectations. Studies 3 and 4 further demonstrated that even when contradiction was created in highly explicit ways,
Past research has shown that East Asians are more tolerant of apparent contradiction and tend to accept contradictory beliefs more readily than Americans. The present research examined through three studies whether such a dialectical tendency among East Asians also would be found in beliefs about the self. The results showed that in all three studies, Koreans displayed inconsistent beliefs about the self across contexts more than Americans. Unlike Americans, Koreans considered themselves more ex
The present study examines momentary experiences of happiness and meaning, two components of well-being, by using an experience sampling method. Participants included 603 Korean adults, who generated 24,430 responses over the course of 2–4 weeks. Results revealed that reported levels of happiness and meaning fluctuated substantially over the course of a day and that contextual factors, such as daily activities, social interaction partners, day of week, and time of day, along with demographic var
Abstract The authors investigated whether need for cognitive closure (NFCC) affected one's style of information search (attribute‐based search vs. alternative‐based search) in consumer choice. There has been growing interest in NFCC in marketing and its relationship to consumer information processing. However, no study to date has examined the different information search strategies that consumers employ when they (1) possess different levels of NFCC or (2) are exposed to situations that evoke m
With increasing attention being paid to improving emotional well-being, recent evidence points to gut microbiota as a key player in regulating mental and physical health via bidirectional communication between the brain and gut. Here, we examine the association between emotional well-being and gut microbiome profiles (i.e., gut microbiome composition, diversity, and the moderating role of the enterotypes) among healthy Korean adults (n = 83, mean age = 48.9, SD = 13.2). The research was performe
The present study examined the daily well-being of Koreans (n = 353,340) for 11 weeks during the COVID-19 pandemic (January 20 -April 7). We analyzed whether and how life satisfaction, positive affect, negative affect, and life meaning changed during the outbreak. First, we found that the well-being of Koreans changed daily in a cubic fashion, such that it declined and recovered during the early phase but declined substantially during the later phase (after COVID- 19 was declared world pandemic
The COVID-19 pandemic continues to pose an unprecedented challenge for the world as people strive to cope with this significant threat to their well-being. This intensive longitudinal study of the first 94 days of the COVID-19 outbreak in South Korea (Phase 1: initial outbreak, Phase 2: intense social distancing) examined individuals’ changes in well-being, in relation to their use of coping strategies and fear of infection. A sample of 10,464 South Koreans participated in surveys during Phase 1
Research Areas
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