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Jae-Hee Hong

Seoul National University · Agricultural and Biological Sciences

About the Lab

Professor Jae-Hee Hong's research lab specializes in sensory science and consumer behavior, focusing on the perception, acceptance, and emotional responses to food products. The lab investigates how nutritional factors, food formulation, and labeling influence taste preferences, eating behaviors, and consumer decisions—particularly in the context of healthy eating, reduced-sodium foods, and alternative sweeteners. Key research directions include sensory evaluation of plant-based and ethnic foods, the impact of health-related information on food perception, and the development of healthier food formulations with improved palatability.

sensory perceptionconsumer acceptancereduced-sodium foodsalternative sweetenersfood labeling

Research Overview

Papers
19
Total Citations
57
Papers (5y)
12
Primary Field
Agricultural and Biological Sciences

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
12total
2021
2023
2024
2025
2026
Citations per year (5y)
20total
20212023202420252026

Selected Papers

15
1
Article|16 citations·2012
Sensory characteristics and cross-cultural comparisons of consumer acceptability for Gochujang dressing
Jae-Hee Hong, Kyu-Won Lee, Seo‐Jin Chung, Lana Chung, Haeng-Ran Kim, Kwang‐Ok Kim
SJR Q2Food Science and Biotechnology
Food ScienceAgricultural and Biological Sciences
2
Article|11 citations·2012
Acceptance of Vegetable Menus of a School Lunch Program by High School Students in Seoul and its Association with Health and Dietary Behavioral Factors
Jae-Hee Hong, Mi Sook Cho
SJR Q4Korean Journal of Food Science and TechnologyOA

본 연구에서는 서울 시내 일부 고등학생을 대상으로 학교 급식 채소 메뉴의 기호도 및 이에 영향을 줄 수 있는 건강 및 체중 관련 요인에 대해 조사하였다. 응답 학생들은 전반적으로 건강 자각도가 높은 편이었으며, 여학생의 경우 체중 감소에 대한 관심이 현저하게 높았다. 식습관은 총점 49점으로 다소 높은 편인 반면 식태도 및 영양지식은 만점의 절반 수준으로 비교적 저조한 편이었다. 채소 메뉴 중에서는 튀김류와 일품요리를 선호하였으며(기호도 점수 4.0-4.1), 볶음, 나물, 무침류에 대한 기호도가 낮았다. 전반적으로 각 조리군 중 기호도가 높은 음식들은 단맛이 상대적으로 높거나 조사 대상자들에게 친숙한 채소로 조리된 음식들이었다. 또한 섭취량과 기호도간에는 양의 상관관계를 보였으며, 섭취량이 적은 이유로는 '맛이 없어서', '좋아하는 채소가 아니어서', '좋아하는 조리법이 아니어서' 등으로 응답하여 기호도가 높을수록 섭취량이 높은 것으로 조사되었다. 채소 메뉴에 대한 기호도는 건강

Nutrition and DieteticsNursing
3
Article|8 citations·2021
Sweetness profiles of glycosylated rebaudioside A and its binary mixtures with allulose and maltitol
정진실, 김수현, 박성희, 홍재희

Rebaudioside A is a promising natural alternativesweetener but they produce increased bitterness,astringency, and unpleasant aftertastes. Glycosylation andblending with different sweeteners are known to improvethe sensory characteristics of rebaudioside A. The presentstudy was conducted to identify the relative sweetness andsensory profile of glycosyl rebaudioside A (g-reb A). Therelative sweetness of g-reb A compared to 5% sucrose wasdetermined using the two-alternative forced choice method. Th

4
Article|7 citations·2024
Exploring the roles of food with different sensory attributes in stress relief: Insights from sweet and spicy foods
Soo-Hyun Lee, Jae-Hee Hong
SJR Q1Food Quality and Preference
Food ScienceAgricultural and Biological Sciences
5
Article|6 citations·1999
Development of a simulation tool for the cornering performance analysis of 6WD/6WS vehicles
Kunsoo Huh, Kyungyoung Jhang, Jae-Eung Oh, Joon-Young Kim, Jae-Hee Hong
KSME International Journal
Automotive EngineeringEngineering
6
Article|2 citations·2018
정보 제공이 두유에 첨가한 천연 대체감미료의 소비자의 감각 특성 인식과 기호도에 미치는 영향
박혜원, 홍재희

This study examined the effects of information on consumers’ sensory perception and acceptability of soymilk samples sweetened with sucrose or natural alternative sweeteners. Sucrose (SUC), erythritol (ERT), xylose (XYL), xylooligosaccharide (XOS), isomaltooligosaccharide (IMO), xylobiose (XB), and binary mixtures of sugar and XYL (X-S), XOS (XOS-S), or XB (XB-S) were added to soymilk to generate iso-sweetness. Forty untrained panelists rated their liking of the samples first and then conducted

7
Article|1 citations·2020
The effects of contexts on consumer emotions and acceptance of a domestic food and an unfamiliar ethnic food: a cross-cultural comparison between Chinese and Korean consumers
김선호, 홍재희

Contexts are known to affect hedonic and emotionalresponses to various food products. This study wasconducted to investigate the effects of context on consumeracceptance and emotion of a domestic food and an unfamiliarethnic food. Here, 97 Chinese and 83 Koreans ratedhedonic and emotional responses to Korean shallot-seafoodpancake (Haemul-pajeon) and Chinese shallot pancake(Co¯ngyo´ubıˇng), in a sensory or ethnic context. Context didnot significantly influence liking, but the Koreans’ likingfor

8
Article|1 citations·2025
Mapping the landscape of stresss-relieving foods: sensory, emotional, and imagery dimensions
Moonbin Jo, Soo-Hyun Lee, Jae-Hee Hong
SJR Q1Food Quality and Preference
Food ScienceAgricultural and Biological Sciences
9
Article|1 citations·2025
Stress-driven shifts in sensory desire and food appetite
Soo-Hyun Lee, Jae-Hee Hong
SJR Q1Food Quality and Preference
Sensory SystemsNeuroscience
10
Article|1 citations·2021
Effect of chargrilled flavoring on the sensory perception and consumer acceptability of bulgogi (Korean barbecued beef)
서가경, 이초롱, 박상희, 이수현, 서원호, 김지욱, 홍재희

As the home-meal replacement food industrygrows, there is an increasing need for smoky flavorings thatcan satisfy the diverse tastes of consumers. In particular,the industry requires chargrilled flavorings that complementKorean foods. In this study, chargrilled flavoring wasapplied to bulgogi (Korean barbecued beef) and its effectson consumer liking, sensory perception, familiarity, andflavor congruency with the bulgogi were investigated. Eight formulations (one control and seven flavorings) wer

11
Article|1 citations·2017
The effect of a low-sodium label on acceptability and perceived saltiness intensity of a dipping sauce for fried pork cutlets
Min-Ji Kim, Baeg-Won Kang, Jong-Wook Kim, Mi‐Young Lee, Seo‐Jin Chung, Jae-Hee Hong
SJR Q4Korean Journal of Food Science and TechnologyOA

본 연구에서는 시판되는 일반 포크커틀릿 소스와 나트륨 함량을 반으로 줄인 저염 포크커틀릿 소스제품을 대상으로 식품의 저염 여부 표시가 소비자 기호도, 구매의사, 짠맛과 다른 특성의 강도 인지에 미치는 영향을 파악하기 위하여 블라인드 테스트 환경과 정보가 주어진 환경 각각에서 시료를 평가하게 하여 정보에 의해 소스의 짠맛과 맛 품질에 어떠한 기대가 형성되었는지 파악하고, 실제 소스를 맛보았을 때 형성된 기대가 충족되는지를 규명하였다. 정보에 의해 소비자가 가지게 되는 기대 수준과 실제 제품간의 차이는 짠맛에서 가장 두드러지게 나타났으며, 저염 표기는 짠맛의 기대를 유의적으로 낮추었다. 저염 표기는 저염 제품에서 동화 효과를 나타내었다. 즉 실제보다 정보의 방향(저염=낮은 짠맛)에 가깝게 평가하게 하였다. 반면 저염 정보는 기호도와 구매의사에 대한 기대 수준을 높였으나, 실제 섭취시 기호도에는 영향을 미치지 않아 소비자들이 주어진 정보에 상응하는 감각 특성의 변화를 뚜렷이 감지하지 않는

Nutrition and DieteticsNursing
12
Article|1 citations·2025
Changes in desire for food sensory attributes according to the arousal levels of negative emotions: Focusing on anger and sadness
Jin-Hong Lee, Jae-Hee Hong
SJR Q1Food Quality and Preference
Nutrition and DieteticsNursing
13
Article|1 citations·2025
Effects of repeated visual and olfactory exposure to sweet and sour cues on appetite and food liking
Hee-Young Cho, Jae-Hee Hong
SJR Q1Food Quality and Preference
Sensory SystemsNeuroscience
14
Article|0 citations·2025
How we learn to like: the role of perceptual learning in development of liking, quality perception, and appreciation
홍재희

This review explores how perceptual learning contributes to the development of liking for novel and unfamiliar foods. Food acceptance evolves dynamically with repeated exposure. Repeated exposure significantly enhances the acceptance of novel and unfamiliar foods through perceptual changes, as evidenced by empirical studies and theoretical frameworks. Repeated exposure facilitates perceptual learning by enhancing the ability to detect specific sensory attributes and to filter out irrelevant feat

15
Article|0 citations·2025
Relative sweetness of rebaudioside M at different sucrose equivalence levels and pH conditions
Suyeon Lee, Dongseok Shim, Sunghee Park, Jae-Hee Hong
Korean Journal of Food and Cookery Science
Molecular BiologyBiochemistry, Genetics and Molecular Biology

Research Areas

Food ScienceNutrition and DieteticsSensory SystemsAutomotive EngineeringMolecular Biology

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