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Jin-Ho Jeong

Pohang University of Science and Technology · Economics, Econometrics and Finance

About the Lab

Professor Jin-Ho Jeong's research lab specializes in food system analytics, leveraging big data and social media listening to study consumer behavior, food supply chain dynamics, and market structures. The lab investigates emerging food-related issues such as product recalls, food safety perceptions, and the impact of societal trends—like pandemic-induced at-home cooking—on food demand and media discourse. It also explores spatial economics in agricultural markets, particularly corn procurement, and the application of data analytics in online grocery and food delivery platforms. The lab integrates quantitative modeling with real-world data to inform policy and industry practices.

food supply chainsocial media analyticsbig data in foodmarket structureconsumer behavior

Research Overview

Papers
24
Total Citations
174
Papers (5y)
7
Primary Field
Economics, Econometrics and Finance

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
7total
2022
2023
2024
2025
2026
Citations per year (5y)
47total
20222023202420252026

Selected Papers

15
1
Article|41 citations·2014
Economic and policy analysis for solar PV systems in Indiana
Jinho Jung, Wallace E. Tyner
SJR Q1Energy Policy
PollutionEnvironmental Science
2
Article|30 citations·2022
The Curious Case of Baby Formula in the United States in 2022: Cries for Urgent Action Months after Silence in the Midst of Alarm Bells
Jinho Jung, Nicole Olynk Widmar, Brenna Ellison
SJR Q1Food EthicsOA

The shortages of baby formula in the US resulting from the voluntary recall of contaminated products and shutdown of manufacturing facility in February led to increases in the national out-of-stock rate of the baby formula from 18 to 70% over the summer of 2022. This study utilizes social media listening and data analysis to examine how online media reactions to the physical shortage changed over time and how the reaction to the shortage differed from to the initial recall announcements. Improve

Food ScienceAgricultural and Biological Sciences
3
Article|23 citations·2021
Initial Reports of Foodborne Illness Drive More Public Attention Than Do Food Recall Announcements
Jinho Jung, Courtney Bir, Nicole Olynk Widmar, Peter Sayal
SJR Q2Journal of Food Protection
Food ScienceAgricultural and Biological Sciences
4
Article|22 citations·2021
The anatomy of natural disasters on online media: hurricanes and wildfires
Nicole Olynk Widmar, Kendra Rash, Courtney Bir, Benjamin Bir, Jinho Jung
SJR Q1Natural HazardsOA
CommunicationSocial Sciences
5
Article|14 citations·2016
The effect of current and prospective policies on photovoltaic system economics: An application to the US Midwest
Juan Sesmero, Jinho Jung, Wallace E. Tyner
SJR Q1Energy Policy
Electrical and Electronic EngineeringEngineering
6
Article|12 citations·2021
Online Media Attention Devoted to Flour and Flour-Related Food Safety in 2017 to 2020
Jinho Jung, Nicole Olynk Widmar, Sangavi Subramani, Yaohua Feng
SJR Q2Journal of Food ProtectionOA

In light of extended stay-at-home periods during the coronavirus disease 2019 pandemic, recent societal trends have revealed an increased use of online media to remain connected. Simultaneously, interests in at-home cooking and baking, particularly of “comfort foods” have increased. Because flour is a crucial component in many of these products, we analyze how the U.S. public, in social and online media spaces, references “flour” and its use. We also quantify the share of media mentions about fl

Food ScienceAgricultural and Biological Sciences
7
Article|11 citations·2022
Quantifying “local food” online and social media in the United States for 2018–2021
Jinho Jung, Jingjing Tao, Nicole Olynk Widmar
SJR Q1Agriculture & Food SecurityOA

Background: Interest in local food has been growing, driven by increased attention from consumers, supporting policies, and interest in offering supply by local producers. Nonetheless, a definition of "local food" remains elusive, varying with purposes, geographies, and perceptions. This study quantifies online media mentioning local food in 2018-2021 using online and social media listening and analytics. In addition, a sub-search devoted to local food security and access was conducted due to a

Plant ScienceAgricultural and Biological Sciences
8
Article|10 citations·2021
A structural estimation of spatial differentiation and market power in input procurement
Jinho Jung, Juan Sesmero, Ralph Siebert
SJR Q1American Journal of Agricultural Economics

Abstract We estimate the degree of spatial differentiation–primarily driven by transportation costs–among downstream firms that buy corn from upstream farmers and examine whether such differentiation softens competition enabling buyers to exert market power (defined as the ability to pay a price for corn that is below its marginal value product net of processing cost). We estimate a structural model of spatial competition using corn procurement data from the U.S. state of Indiana from 2004 to 20

Economics and EconometricsEconomics, Econometrics and Finance
9
Article|5 citations·2020
Spatial Differentiation and Market Power in Input Procurement: Evidence from a Structural Model of the Corn Market
Jinho Jung, Juan Sesmero, Ralph Siebert
SSRN Electronic JournalOA
Economics and EconometricsEconomics, Econometrics and Finance
10
Article|3 citations·2023
#Buzz: Exploring public interest in pollinators, bees, and honey using online media data
Ben Ellman, Courtney Bir, Jinho Jung, Nicole Olynk Widmar, Kenneth A. Foster
SJR Q1Telematics and Informatics
Ecology, Evolution, Behavior and SystematicsAgricultural and Biological Sciences
11
Article|2 citations·2024
Societal Implications of Personalized Pricing in Online Grocery Shopping
Jinho Jung, Nicole Olynk Widmar, Jayson L. Lusk
SJR Q1Food EthicsOA

Abstract Attention to big data analytics is ubiquitous and growing given the online shopping revolution and its potential to generate individual-specific actionable datasets which were previously unavailable or cumbersome to cultivate. However, the food industry has not drawn much attention to discussions of individualized pricing strategies using online grocery datasets. Considering growth of the online grocery market and consumers data abundance to grocers, this brief viewpoint article focuses

MarketingBusiness, Management and Accounting
12
Article|1 citations·2024
Spatial differentiation in food service pricing: an explorative study with web-scraped data
Yong Jee Kim, Jinho Jung, Kihwan Yu, Sanghyo Kim, Nicole Olynk Widmar
SJR Q2The International Food and Agribusiness Management ReviewOA

Abstract Food delivery applications have grown rapidly in recent years, fueled by increasing consumer demand for convenience and prepared foods. Previous studies on what factors encourage consumers to use delivery platforms rely largely on survey data, likely due to the lack of availability of restaurant or industry level data. Utilizing web-scraping techniques to collect restaurant level data from one of the biggest delivery applications in South Korea, Yogiyo, this study conducts an analysis o

MarketingBusiness, Management and Accounting
13
Article|0 citations·2015
Economic and Policy Evaluation of Solar Energy for Indiana Business and Residential Applications
Jinho Jung, Wallace E. Tyner
2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California

Solar energy is expanding in the US and globally recently in part because of policies encouraging its adoption such as net metering, financing tax benefits, or federal tax credits. Indiana is also expanding solar energy with other renewables to protect its environment because 95% of electricity is generated from coal (U.S. Energy Information Administration (U.S. EIA), 2014). Much of the attention to date on the expansion of solar energy has been on adopting solar PV systems in residential sector

Environmental EngineeringEnvironmental Science
14
Article|0 citations·2020
Spatial Differentiation and Market Power in Input Procurement: Evidence from a Structural Model of the Corn Market
Jinho Jung, Juan Sesmero, Ralph Siebert
Econstor (Econstor)OA

We estimate the cost of transporting corn and the resulting degree of spatial differentiation among downstream firms that buy corn from upstream farmers and examine whether such differentiation softens competition enabling buyers to exert market power (defined as the ability to pay a price for corn that is below its marginal value product net of processing cost). We estimate a structural model of spatial competition using corn procurement data from the U.S. state of Indiana from 2004 to 2014. We

Economics and EconometricsEconomics, Econometrics and Finance
15
dissertation|0 citations·2020
ESSAYS ON SPATIAL DIFFERENTIATION AND IMPERFECT COMPETITION IN AGRICULTURAL PROCUREMENT MARKETS
Jinho Jung
FigshareOA

First Essay: We study the effect of entry of ethanol plants on the spatial pattern of corn prices. We use pre- and post-entry data from corn elevators to implement a clean identification strategy that allows us to quantify how price effects vary with the size of the entrant (relative to local corn production) and with distance from the elevator to the entrant. We estimate Difference-In-Difference (DID) and DID-matching models with linear and non-linear distance specifications. We find that the a

Economics and EconometricsEconomics, Econometrics and Finance

Research Areas

Economics and EconometricsFood ScienceMarketingBiomedical EngineeringSociology and Political SciencePollution

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