Ki-Woo Park

인터넷의 보급이 확대되면서 온라인상에서 뉴스와 루머의 확산이 기업평판 관리에 중요한 요소로 부각되고 있다. 온라인상의 기업이슈(뉴스·루머)는 전달속도가 엄청나게 빠르고, 확산방향을 예측하기가 힘들어 기업이 이에 효과적으로 대응하는 것을 어렵게 만든다. 이에 본 연구는 온라인 기업이슈의 생성 및 확산의 메커니즘을 규명하여 효과적인 대응방안을 제시하기 위해 먼저 온라인상에서 널리 전파되어 실제 기업 경영에 영향을 미친 기업이슈 사례를 선별해서 이슈의 내용과 최초 발원지, 확산경로, 해당 기업이 취한 정책과 결과를 분석했다. 국내 주요 인터넷 포탈과 독립 토론실에 올라온 기업 관련 게시물을 조사하여 기업뉴스 2건, 기업루머 2건 등 총 4건의 사례를 선정했다. 연구결과 다음과 같은 여섯 가지 명제가 도출됐다. 명제1-1: 이슈 생성자는 해당 기업과 오프라인에서 문제해결에 실패한 후 온라인으로 문제해결을 시도하려는 경향이 있다. 명제1-2: 1차 문제해결 시도 후 발생한 이슈 주체에 대한

최근 기업의 경영환경에 있어서 MIS의 역할이 심화됨에 따라 그 중요성이 더해지고 있다. 그러나, MIS 영역이 Micro Economics, Operations Research, Computer Science 등 다양한 학문으로부터 연유된 바 경영학의 줄기에서 정체성을 찾는데 어려움이 있고, MIS 커리큘럼을 구성함에 있어서도 다른 경영학 전공 영역과 구분을 짓기가 모호한 부분이 있다. 뿐만 아니라, 현장에서 IT 업무를 담당하는 실무자의 입장에서 현재 경영학과에서 제공하는 MIS 교과과정을 통하여 현장에 바로 활용이 가능한 IT 역량을 쌓는다는 것은 상당히 어려움이 있는 실정이다. 이에 본 연구는 IT 현장에서 필요로 하는 역량을 기초로 MIS 커리큘럼을 구성하기 위해 최근 3년간 시스템 통합 프로젝트의 유형 분석과 현장의 IT 업무를 담당하는 컨설턴트의 설문조사를 통해 얻은 IT 기술역량 분석, 그리고, Global S/W Vendor의 기술동향 분석, 최근 제시된 MIS 커

외식 경험에 대한 온라인 리뷰의 확산은 특히 해외 관광객의 음식점 선택에 중요한 영향을 주고있다. 선행 연구는 음식의 질, 서비스, 분위기, 가격을 음식점 선택의 중요 요인으로 식별해왔다. 하지만, 이러한 4개의 대표적 요인 이외에 관광객의 음식점 선택에 중요한 영향을 미칠 수 있는 문화적 요인에대한 연구는 크게 주목받지 못하였다. 본 연구는 중국인 관광객이 dianping.com에 게시한 76개 한식당에대한 온라인 리뷰 10,000건 이상을 텍스트 마이닝 기법으로 분석하여 해외 여행 맥락에서 관광객의음식점 선택에 대한 문화적 요인의 영향을 탐색하였다. 연구 결과, 문화적 요인인 한류가 중국인 관광객의한식당 경험과 만족도에 영향을 미치는 것으로 나타났다. 또한 냉면, 비빔밥, 떡, 족발, 김치찌개 등한식 관련 단어는 모든 리뷰 주제에 걸쳐 등장했다. 본 연구 결과는 텍스트 마이닝을 활용하여 음식점선택과 관광객의 만족도에 대한 문화적 요인의 중요한 역할을 식별함으로써 기존 문헌에 기여

The implementation of Knowledge Management Systems does not guarantee knowledge sharing within organizations because knowledge sharing cannot be mandated. Although previous investigations have attempted to identify the motivational factors that facilitate knowledge sharing, the results of these studies cannot be easily applied across organizations due to the highly context‐specific nature of knowledge sharing. Societal culture, as well as organizational culture, affects knowledge sharing behavio

Since ‘virtual teams’ are not bounded by geographical dimensions, culture becomes an important determinant of their success. Though cultural diversity provides unique opportunities to build up new ideas, it can also create problems in the midst of individual interactions and eventually result in poor performance. With little research on this topic, this study examines the relationship between culture and virtual teams’ performance. An experiment was conducted followed by the survey based on subj

The purpose of this paper is examine the existing relations structure and IT use for collaboration activities on supply chain and their impacts on the performance of supply chain. This study made a design of the research model that was further constructed by integrating the relationship structure, IT exploration, IT exploitation, supply chain collaboration, absorptive capacity, and knowledge creation, efficiency and efficient. The survey data were collected from 378 companies, where firms are fa

For decades, thousands of corporation introduced knowledge management systems to respond knowledge- based society. However, it seems that the systems merely focusing on knowledge accumulation and its sharing have been bounded by many restrictions in terms of new knowledge creation based on the life cycle of knowledge management systems. Moreover, recently, a variety of knowledge management activities regarding organization, systems, and process is emphasized as a strategic asset for a corporatio

Standard Chartered Bank has developed a Web-based B2B exchange called B2BeX, a banking solution that supported international e-trade. B2BeX was later expanded to supply chain finance (SFC), and integrated with the working-capital requirements of the supply chain. This feature ensures stickiness for B2BeX, and makes it difficult for users to turn over to competitors’ systems. Via the implementation of a banking solution, Standard Chartered Bank was able to address many of the legal, credibility,

Asynchronous Learning Networks (ALN) has become a kind of prevalent information systems to supplement or even substitute a traditional classroom face-to-face teaching method. In this paper, we investigate the impacts of types of courses, lecturers’ instruction models and computer self-efficacy on the ALN effectiveness in teaching from lecturers’ perspective. We conducted survey to professors in various faculties such as School of Computing, Faculty of Arts, Science, Business, Law and Engineering

This paper draws on the interdependence theory to examine the role of power and mutual dependence on the relationship between internal/external diffusion and performance improvement within a supply chain. The results from a survey of 375 respondents show that two patterns of IOS diffusion – internal diffusion and external diffusion – have different impacts on a firm’s performance improvement according to differences in power and mutual dependence between two parties in the supply chain.

With the proliferation of social media, it has become easier for people to spread rumors online, which can aggravate the issues arising from online rumors. There are many individuals and organizations that are adversely affected by malicious online rumors. Despite their importance, there has been little research into why and how people spread rumors online, thus inhibiting the understanding of factors that affect the spreading of online rumors. With attention seeking to address this gap, this pa

Malicious rumors often emerge online. However, few studies have examined why people spread online rumors. Recognizing that spreading online rumors is not only rational, but also emotional, this paper provides insights into the behavior of online rumor spreading using the cognitive emotion theory. The results show that perceived credibility of online rumors enhances both positive and negative emotions. However, positive emotions affect neither attitude nor behavior, whereas negative emotions affe

Online retail is a growing opportunity for retailers and consumers. Cross-buying provides companies with an opportunity to increase their revenue contributions from existing consumers. In many fields, especially in the service sector, cross-selling is an easier strategy to use relative to increasing revenue rather than acquiring new consumers. Website personalization has been a powerful indispensable tool for web-based companies and end users. Using the Mehrabian and Russell’s Stimulus-Organism-

Due to the differences between and distinct consumer perceptions of domestic and cross-border e-commerce (CBEC), e-consumer misconduct, which we call “cunning behavior,” has emerged. This study examines cunning behavior in CBEC and compares e-consumer perceptions about environmental factors and their own personal traits using a vignette experiment and survey. The vignettes of this study were developed for three situations: illegal, deviant, and unethical behavior. Drawing on vignettes, we collec