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Minjung Kim

Korea University · Computer Science

About the Lab

Professor Minjung Kim's research lab focuses on consumer behavior in digital and online retail environments, with a particular emphasis on how information presentation formats—such as visual and verbal cues—affect consumer attitudes, decision-making, and purchase intentions. The lab investigates online service quality, stockout management, and the role of emotional responses in e-commerce, drawing on experimental and content analysis methods to evaluate retailer performance and consumer experiences. A key focus is on improving online shopping experiences through effective information design and responsive service strategies, especially in fashion and apparel retail contexts. The lab also explores broader sociocultural dimensions of consumer behavior, including marriage migration and identity, through a critical, postcolonial feminist lens.

online consumer behaviorinformation presentatione-commerce service qualitystockout managementvisual analytics

Research Overview

Papers
439
Total Citations
8,629
Papers (5y)
83
Primary Field
Computer Science

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
83total
2022
2023
2024
2025
2026
Citations per year (5y)
556total
20222023202420252026

Selected Papers

15
1
Article|422 citations·2008
The effects of visual and verbal information on attitudes and purchase intentions in internet shopping
Minjeong Kim, Sharron J. Lennon
SJR Q1Psychology and Marketing

Abstract The present study investigated how different product presentation formats (visual vs. verbal) influence consumer attitudes toward product and purchase intentions in Internet shopping. The overall results from two Web experiments simulating Internet apparel shopping showed that both visual and verbal information had significant effects on affective and cognitive attitudes toward apparel products, but only verbal information had a significant effect on purchase intention. Though the super

MarketingBusiness, Management and Accounting
2
Article|351 citations·2006
Online service attributes available on apparel retail web sites: an E‐S‐QUAL approach
Minjeong Kim, Jung‐Hwan Kim, Sharron J. Lennon
Managing Service Quality

Purpose – This paper aims first, to identify online service attributes that facilitate efficient and effective shopping, purchasing, and delivery based on the modified E‐S‐QUAL scale and, second, to evaluate the extent to which current online retailers provide such service attributes as an objective measure of service performance. Design/methodology/approach – A content analysis of 111 women's apparel retail web sites was conducted to assess online retailers' performance in providing online serv

Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting
3
Article|167 citations·2000
Television Shopping for Apparel in the United States: Effects of Perceived Amount of Information on Perceived Risks and Purchase Intentions
Minjeong Kim, Sharron J. Lennon
SJR Q1Family and Consumer Sciences Research Journal

In a two‐part study, the amount and types of information available in television‐shopping segments selling apparel were examined. In Phase 1, a content analysis of 60 segments selling apparel was conducted. In Phase 2, using an experimental format, a convenience sample of 128 middle‐aged women ( M = 46 years) viewed a 6‐minute television‐shopping segment selling apparel and assessed perceived risk, perceived amount of information available in the segment, and purchase intentions, and they answer

MarketingBusiness, Management and Accounting
4
Article|91 citations·2005
Consuming Orientalism: Images of Asian/American Women in Multicultural Advertising
Minjeong Kim, Angie Y. Chung, Angie Y. Chung
SJR Q1Qualitative Sociology
Gender StudiesSocial Sciences
5
Article|89 citations·2010
Gender and International Marriage Migration
Minjeong Kim
SJR Q1Sociology Compass

Abstract In the last two decades, the growth of intra‐regional marriage migration in Asia has stimulated scholarly interest in destination countries. Marriage migration led to social, demographic, and cultural transformations of current and future generations in these countries, and raised new issues in relation to race, ethnicity, gender, class, and nationality. Recent scholarly work on international marriage migration has moved beyond the so‐called mail‐order bride discourse and has critically

Sociology and Political ScienceSocial Sciences
6
Article|88 citations·2011
Consumer response to online apparel stockouts
Minjeong Kim, Sharron J. Lennon
SJR Q1Psychology and Marketing

In two online experiments this research investigated the process by which consumers respond to online apparel stock outages (or stockouts) and examined the effectiveness of managerial responses in mitigating the adverse impact of stockouts. Results of Experiment 1 demonstrated that negative emotions evoked by stockouts depressed perception of store image, lowered decision satisfaction, and reduced behavioral intent. In addition, the effect of negative emotion on behavioral intent was mediated by

MarketingBusiness, Management and Accounting
7
Article|81 citations·2018
Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce
Minjeong Kim
SJR Q1Journal of Retailing and Consumer Services
Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting
8
Article|74 citations·2016
TopicLens: Efficient Multi-Level Visual Topic Exploration of Large-Scale Document Collections
Minjeong Kim, Kyeongpil Kang, Deokgun Park, Jaegul Choo, Niklas Elmqvist
SJR Q1IEEE Transactions on Visualization and Computer Graphics

Topic modeling, which reveals underlying topics of a document corpus, has been actively adopted in visual analytics for large-scale document collections. However, due to its significant processing time and non-interactive nature, topic modeling has so far not been tightly integrated into a visual analytics workflow. Instead, most such systems are limited to utilizing a fixed, initial set of topics. Motivated by this gap in the literature, we propose a novel interaction technique called TopicLens

Computer Vision and Pattern RecognitionComputer Science
9
Article|64 citations·2021
The roles of sensory perceptions and mental imagery in consumer decision-making
Minjeong Kim, Jung-Hwan Kim, Minjung Park, Jungmin Yoo
SJR Q1Journal of Retailing and Consumer Services
MarketingBusiness, Management and Accounting
10
Article|54 citations·2016
Silica stationary phase-based on-line sample enrichment coupled with LC-MS/MS for the quantification of dopamine, serotonin and their metabolites in rat brain microdialysates
Minjeong Kim, Jin-gyeom Lee, Chae Ha Yang, Sooyeun Lee
SJR Q1Analytica Chimica Acta
Cellular and Molecular NeuroscienceNeuroscience
11
Article|50 citations·2006
Content Analysis of Diet Advertisements: A Cross-National Comparison of Korean and U.S. Women's Magazines
Minjeong Kim, Sharron J. Lennon
SJR Q1Clothing and Textiles Research JournalOA

Content analysis of diet advertisements was performed to examine how diet advertisements portray the Western ideal of feminine beauty and promote dieting in Korean women's magazines in comparison with U.S. women's magazines. Results showed that the Western cultural ideal of feminine beauty and dieting were prevalent in Korean women's magazines. Diet advertisements in Korean magazines appear to promote more passive dieting methods (e.g., diet pills, aroma therapy, diet crème, or diet drinks) than

Clinical PsychologyPsychology
12
Article|47 citations·2014
Improved image registration by sparse patch-based deformation estimation
Minjeong Kim, Guorong Wu, Qian Wang, Seong-Whan Lee, Dinggang Shen
SJR Q1NeuroImageOA
Computer Vision and Pattern RecognitionComputer Science
13
book|44 citations·2018
Elusive Belonging: Marriage Immigrants and “Multiculturalism” in Rural South Korea
Minjeong Kim

Elusive Belonging examines the post-migration experiences of Filipina marriage immigrants in rural South Korea. Marriage migration-crossing national borders for marriage-has attracted significant public and scholarly attention, especially in new destination countries, which grapple with how to integrate marriage migrants and their children and what that integration means for citizenship boundaries and a once-homogenous national identity. In the early twenty-first century many Filipina marriage i

Sociology and Political ScienceSocial Sciences
14
Article|44 citations·2013
Automatic hippocampus segmentation of 7.0Tesla MR images by combining multiple atlases and auto-context models
Minjeong Kim, Guorong Wu, Wei Li, Li Wang, Young‐Don Son, Zang‐Hee Cho, Dinggang Shen
SJR Q1NeuroImage
Computer Vision and Pattern RecognitionComputer Science
15
Article|40 citations·2005
Salesperson roles: are online retailers meeting customer expectations?
Minjeong Kim, Leslie Stoel
SJR Q1International Journal of Retail & Distribution Management

Purpose This paper aims to explore online customer service dimensions and to examine how attitude toward online customer service influences online purchase intent. Design/methodology/approach The human factors approach was employed to identify online customer service dimensions by analyzing service provided by salespeople at retail stores. Regression analyses supported the predictive validity of these measures, revealing that customer service dimensions of ease in searching, availability of freq

Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting

Research Areas

Sociology and Political ScienceMarketingComputer Vision and Pattern RecognitionCognitive NeuroscienceInformation SystemsArtificial Intelligence

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