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Namjo Kim

Hanyang University · Social Sciences

About the Lab

Professor Namjo Kim's research lab specializes in tourism and hospitality studies with a focus on socio-psychological and environmental dimensions of tourism development. The lab investigates resident and tourist attitudes, motivations, and behavioral responses in tourism contexts, particularly in relation to social exchange, perceived impacts, and sustainability. Key research directions include green tourism, climate change adaptation in tourism, adventure recreation behavior, and the role of public sector attitudes in tourism policy implementation. The lab employs mixed-methods approaches, including surveys, structural equation modeling, and content analysis, to explore tourism dynamics in East Asia, especially South Korea and North Korea.

tourism attitudesclimate change and tourismgreen tourismadventure recreationpublic sector tourism policy

Research Overview

Papers
213
Total Citations
2,364
Papers (5y)
50
Primary Field
Social Sciences

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
50total
2022
2023
2024
2025
2026
Citations per year (5y)
74total
20222023202420252026

Selected Papers

15
1
Article|166 citations·2002
관광의 영향이 지역주민의 태도와 관광개발에 미치는 구조 효과 분석
김남조, 조광익

This study identifies resident attitudes toward tourism and investigates the latent structures among impact variables that affect host attitudes. A conceptual model of host attitudes, based on perspective of social exchange theory, was empirically evaluated. Authors adopted structural equation model to provide some insights on tourism development. The sample consists of 248 Cheju Seung-up folk village residents. The results indicate that perceived economic benefits are rather greater impacts on

2
Article|104 citations·2019
Role of place attachment dimensions in tourists’ decision-making process in Cittáslow
Ju Hyoung Han, Jinok Susanna Kim, Choong‐Ki Lee, Namjo Kim
SJR Q1Journal of Destination Marketing & Management
Sociology and Political ScienceSocial Sciences
3
Article|52 citations·2009
기후변화에 대응하는 녹색관광의 연구과제 모색
김남조
관광학연구

Climate change resulting from global warming influences human life including tourism activities. Korea is not an exception. Tourism areas do not ready to study how to cope with climate change yet. This paper is to grope research subjects of green tourism after modelling relations between climate change and tourism in the view of the influencer and influencee on climate change. To grope the subjects, this study delved into various literature reviews. The influence-response model of climate change

4
Article|52 citations·2020
What motivates people to visit an unknown tourist destination? Applying an extended model of goal‐directed behavior
Jinok Susanna Kim, Timothy J. Lee, Namjo Kim
SJR Q1International Journal of Tourism Research

Abstract This study aims to identify the motivations of people travelling to North Korea, and to determine the effects these have on the travel decision‐making process. An on‐site survey was conducted with Chinese tourists in Dandong, China. The results of an exploratory factor analysis identified four motivation factors: red (communist identity), uniqueness, convenience, and escape. The results suggest that motivations for tourism to North Korea have at least a partial influence on attitudes. “

Sociology and Political ScienceSocial Sciences
5
Article|46 citations·2006
모험성 레크리에이션에서의 통제소재와 험지각의 관계: 스쿠버다이버를 중심으로
김남조, 정명희

This study deals with the relationships between adventure recreationists' locus of control and perceived risk, and professionalism. The paper adopted the internet survey on scuba divers affiliating scuba diving associations of like-minded people in Korea. Authors found that there was statistically significant relation between recreationists' locus of control and perceived risk. Especially internal locus of controlists perceived lower risk than external locus of controlists did. The relationships

6
Article|46 citations·2005
관광개발에 대한 관광담당 공무원의 태도
김남조, 최승묵

Using of social exchange theory, tourism development cycle model, and segmentation approach, this study conducted an empirical survey on tourism-related civil servants’ attitude of local government, The finding is that the attitudes of local government officers involved in tourism on the whole are positive. Author found that albeit this positive attitude, the actual practise or achievement conducted by them was not so concomitant. This study gave an implication that future research on public sec

7
Article|38 citations·2003
2002년 한 일 월드컵의 영향 분석 신문기사의 내용분석을 중심으로
김남조, 김진동

This study tries to find and manifest various phenomena involved with hosting of 2002 FIFA World Cup. Authors adopted content analysis, analyzing contents of newspaper articles of the time. They collected major newspapers’ articles related to the World Cup published from May 30th to July 5th 2002. Authors found that the 2002 FIFA World Cup revealed the ways of Korean lives well. The World Cup event is thought upheaved Korean spirit, pride, and national image through millions of voluntary support

8
Article|37 citations·2002
觀光比와 多地域 産業聯關表를 이용한 관광산업의 지역간 연관분석
김남조, 최승묵

Using results of multi-regional input-output transaction tables, this study compares among main tourism industries. To aggregate four kind of tourism industries, authors applied tourism ratio criterion that already has been publicized. When compared the output multipliers among regions, that of restaurants has the largest in metropolitan region, whereas lodgings and transportations multipliers in Jeon-nam region and other industries in Kyeong-buk region. As for income multipliers, those of resta

10
Article|35 citations·2007
스노우보더의 통제소재, 여가활동 참여의 위험지각, 정보탐색행동의 관계
김남조, 정명희

The purpose of this study is to find the relationships among snowboaders’ locus of control(LOC) and perceived risk of participating in leisure activities, and information seeking behavior in the process of participating in snowboarding activity. The survey for this study was conducted from Jan. 8th to 9th 2005. The available sample size was 168. This study found that there was statistically significant relation between recreationists’ locus of control and perceived physical risk. There was only

11
Article|34 citations·2005
문화유산해설사 교육프로그램의 평가 : 중요도- 성취도 분석방법을 중심으로
김남조

문화유산해설사 양성교육이 더욱 좋은 성과를 나타내기 위해서는 이미 시행되고 있는 교육프로그램의 평가를 통해 개선된 교육프로그램의 개발이 필요하다. 본 연구는 이러한 취지에서 이미 시행되고 있는 문화유산해설사 양성교육프로그램을 중요도-성취도 기법(IPA)을 이용하여 2004년도에 시행한 경기도 문화유산해설사 양성교육프로그램을 평가하여 양성교육프로그램의 개선에 필요한 시사점을 도출을 하였다. 중요도조사는 문화유산해설사 양성교육 첫 날인 2004년 4월 6일에 실시하였고, 성취도조사는 교육의 마지막 날인 4월 10일에 실시하였다. 이 조사에서는 유효표본 131매를 확보하였으며, 문화유산해설사 양성교육 참여자를 대상으로 양성교육 수강 경험자와 비경험자, 문화유산해설사 자원봉사 활동자와 비활동자, 양성교육 수강 여부와 자원봉사 활동 여부의 조합(2 2)으로 구분하여 중요도-성취도 분석을 시행하였다. 분석 결과 문화유산해설사 양성교육프로그램은 참가한 수강자의 경력에 양성교육에 대한 중요도가 성

12
Article|30 citations·2007
지역 관광협력체로서로컬 관광거버넌스 형성요인과 발전 가능성에 관한 연구
김남조, 김진동

Governance is an alternative collaboration system to overcome the limitations of existing regime. This study issues a local tourism governance as an ideal tourism collaboration system for local tourism development. Authors observe the formation elements of local tourism governance while examining its development possibility using them. Selecting 183 samples, writers conducted in-depth interviews, and mail-surveys based on prior field survey. They found that the degree of formation elements of cu

13
Article|20 citations·2005
지리정보시스템(GIS)을 이용한 관광지 수용력 적용모형 개발
김남조

This study is to develop the application model on tourism carrying capacity using the concept of social carrying capacity and Geographic Information System. For development of the application model author study conducted surveys for tourists at Nami island and transformed the data to apply the social factors including tourist’s motivation, activity, perceived environment, displacement, and satisfaction to GIS. He drew out the layers from digital map which were already established by National Geo

14
Article|14 citations·2002
금강산관광개발에서 이해집단의 역할 변화 분석: Wright의 정부간관계모형을 중심으로
김남조

Based on Wright’s model of Intergovernmental Relations this paper analyzes changes of stakeholders’ role involving Kumgangsan(Mt. Kumgang) tourism development project, Author adopted nonschedule-structured telephone interview in which, as a kind of qualitative method, allowed interviewees are asked to speak free for any topics within study boundary. The results indicated that there were some changes of stakeholders’ relations in the progression of Kumgangsan tourism development. The results impl

15
Article|11 citations·2007
균형성과표(BSC)를 적용한 성과평가모형 개발: 녹색농촌체험마을을 대상으로
김남조, 문성민

As a new rural tourism policy, the project of Green Rural Tourist Village for promoting rural economy and increasing rural quality of life has been implemented by the Ministry of Agriculture and Forestry since 2001. The need for evaluating the project in terms of its efficiency and effectiveness called for a useful tool to monitor and evaluate the project. The primary purpose of this study is to develop a model that can monitor and evaluate the condition and output of Green Rural Tourist Village

Research Areas

Sociology and Political ScienceCultural StudiesSocial PsychologyGeneral Health ProfessionsMechanical EngineeringMarketing

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