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Sok-Young Choi

Yonsei University · Social Sciences

About the Lab

Professor Sok-Young Choi's research lab focuses on the psychological and social impacts of emerging technologies, particularly artificial intelligence and digital media. The lab investigates how individuals perceive and internalize information from AI systems, social media, and mediated communication, with an emphasis on self-presentation, emotional responses, and attitudinal change. Key research directions include the role of temporal framing, message structure, and emotional cues in shaping public opinion toward AI and health-related technologies.

artificial intelligencesocial mediapublic opinionemotional contagiontemporal framing

Research Overview

Papers
20
Total Citations
331
Papers (5y)
13
Primary Field
Social Sciences

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
13total
2022
2023
2024
2025
2026
Citations per year (5y)
51total
20222023202420252026

Selected Papers

15
1
Article|61 citations·2020
A snap of your true self: How self-presentation and temporal affordance influence self-concept on social media
Sukyoung Choi, Dmitri Williams, Hyeok Kim
SJR Q1New Media & Society

This study examined how self-presentation on social media influences the way people view themselves. It also examined whether that varies with sites using two temporal features: posts which have a short life (ephemeral) and those which live indefinitely (permanent). Drawing on both the notion of public commitment and self-symbolizing, our experiment provided a critical test of two rival theory-driven hypotheses—one suggesting a greater internalization of presented self on permanent rather than e

Sociology and Political ScienceSocial Sciences
2
Article|59 citations·2018
Effects of Coffee Extracts with Different Roasting Degrees on Antioxidant and Anti-Inflammatory Systems in Mice
Sukyoung Choi, Soohan Jung, Kwang Suk Ko
SJR Q1NutrientsOA

Coffee roasting affects the taste, color, and aroma of coffee. The Maillard reaction, a major reaction during the roasting process, produces melanoidin, which affects the overall antioxidant capacity and anti-inflammatory effects of coffee. In this experiment, coffee roasting was divided into four degrees: Light, Medium, City, and French. To examine the in vivo antioxidant and anti-inflammatory effects of coffee extracts with different roasting degrees, we used 10-week-old male C57BL/6 mice. Mic

PharmacologyMedicine
3
Article|56 citations·2019
Is the message the medium? How politicians’ Twitter blunders affect perceived authenticity of Twitter communication
Eun‐Ju Lee, Hye-Yon Lee, Sukyoung Choi
SJR Q1Computers in Human Behavior
CommunicationSocial Sciences
4
Article|33 citations·2020
Between Instagram browsing and subjective well-being: Social comparison or emotional contagion?
Sukyoung Choi, Eun‐Mee Kim
SJR Q1Media Psychology

Two studies examined which theoretical approach–social comparison and emotional contagion–is more appropriate to explain the mechanism underlying the association between Instagram browsing and subjective well-being. We assessed both between-person and within-person associations using a quasi-experiment (Study 1) and a 7-day diary study (Study 2). Results suggest that the mechanisms behind affect and life satisfaction differ. In terms of affect, the emotional contagion perspective was supported.

Literature and Literary TheoryArts and Humanities
5
Article|33 citations·2020
Sexist AI: An Experiment Integrating CASA and ELM
Joo-Wha Hong, Sukyoung Choi, Dmitri Williams
SJR Q1International Journal of Human-Computer Interaction

This study employed an experiment to test participants’ perceptions of an artificial intelligence (AI) recruiter. It used a 2 (Specialist AI/Generalist AI) × 2 (Sexist/nonsexist) design to test the relationship between these labels and the perception of moral violations. The theoretical framework was an integration of the Computers Are Social Actors (CASA) and Elaboration Likelihood Model (ELM) approaches. Participants (n = 233) responded to an online questionnaire after reading one of four scen

Cognitive NeuroscienceNeuroscience
6
Article|32 citations·2018
Lithium intercalated graphite with preformed passivation layer as superior anode for Lithium ion batteries
Sukyoung Choi, Gyujin Jung, Jong‐Eun Kim, Tae Young Kim, Kwang S. Suh
SJR Q1Applied Surface Science
Electrical and Electronic EngineeringEngineering
7
Article|25 citations·2023
Temporal Framing in Balanced News Coverage of Artificial Intelligence and Public Attitudes
Sukyoung Choi
SJR Q1Mass Communication & Society

This study investigates how balanced news coverage, presenting both the positive and negative aspects of artificial intelligence (AI), may lead to attitudinal changes among the public when it is paired with different temporal frames. Different construal levels associated with temporal distance and evaluations of pros and cons provide a theoretical grounding to understand these dynamics. The results of an online experiment showed that exposure to the near-future temporal framing of AI (vs. distan

Literature and Literary TheoryArts and Humanities
8
Article|10 citations·2023
Who benefits from directed communication? Communication directionality, network structures, and perceived social capital in an online game
Sukyoung Choi, Mingxuan Liu, Jingyi Sun, Ke M. Huang-Isherwood
SJR Q1Computers in Human Behavior
CommunicationSocial Sciences
9
Article|7 citations·2024
How the Public Makes Sense of Artificial Intelligence: The Interplay Between Communication and Discrete Emotions
Sukyoung Choi, Chul‐joo Lee, Andrew Park, Jung Ah Lee
SJR Q1Science CommunicationOA

While artificial intelligence (AI) garners widespread media attention as an emerging technology, empirical research on how AI-related information influences public opinion is scarce, especially among those with preexisting emotions toward AI. Utilizing a survey of 1,206 U.S. adults, this study examined how communication about AI and three discrete emotions (anger, fear, and hope) jointly affect public attitudes. More exposure to AI information from mediated sources was linked to stronger support

Cognitive NeuroscienceNeuroscience
10
Article|6 citations·2021
Connecting in-game performance, need satisfaction, and psychological well-being: A comparison of older and younger players in World of Tanks
Mingxuan Liu, Sukyoung Choi, Do Own Kim, Dmitri Williams
SJR Q1New Media & SocietyOA

The need satisfaction and psychological benefits derived from gameplay are generally understudied for older video game players. This study connects the Self-Determination Theory, Motivational Theory of Life-Span Development, and Socioemotional Selectivity Theory to understand players’ in-game behaviors and their corresponding need satisfaction from a developmental perspective. Survey data from 1213 randomly sampled World of Tanks players were combined with their behavioral data to investigate ho

Social PsychologyPsychology
11
Article|3 citations·2023
The value of time together: a longitudinal investigation of mentor-protégé interactions in an online game
Dmitri Williams, Sukyoung Choi, Paul L. Sparks, Joo-Wha Hong
SJR Q1Internet Research

Purpose The study aims to determine the outcomes of mentorship in an online game system, as well as the characteristics of good mentors. Design/methodology/approach A combination of anonymized survey measures and in-game behavioral measures were used to power longitudinal analysis over an 11-month period in which protégés and non-mentored new players could be compared for their performance, social connections and retention. Findings Successful people were more likely to mentor others, and mentor

Sociology and Political ScienceSocial Sciences
12
Article|2 citations·2024
The Development of an Extraction Method for Simultaneously Analyzing Fatty Acids in Macroalgae Using SPE with Derivatization for LC–MS/MS
Taewoo Yum, Eun-Yong Kim, Yeongeun Kim, Sukyoung Choi, Ki‐Jung Paeng
SJR Q1MoleculesOA

Fatty acid analysis is an essential step in evaluating the potential of macroalgae for biodiesel production. An extraction method was developed to simultaneously analyze up to five types of biodiesel-fuel-related fatty acids (myristic acid, palmitic acid, cis-palmitvaccenic acid, stearic acid, and oleic acid) in macroalgae using liquid chromatography and tandem mass spectrometry (LC–MS/MS). Lypophilization and solid-phase extraction (SPE) techniques were applied to improve the extraction efficie

Renewable Energy, Sustainability and the EnvironmentEnergy
13
reference-entry|1 citations·2025
Understanding Social Interaction and Relationships in and through Online Video Games
Sukyoung Choi, Mingxuan Liu, Dmitri Williams
Oxford Research Encyclopedia of Communication

Abstract Video games, which have become the largest medium on the planet, serve as virtual third spaces where interpersonal relationships are extended, modified, or even formed and dissolved. Extant research has identified various affordances of massively multiplayer online games (MMOs, or MMOGs) that facilitate or hinder the development of interpersonal relationships. In-game elements, such as in-game groups (e.g., guilds, clans), communication features, and co-play, allow players to interact w

Sociology and Political ScienceSocial Sciences
14
Preprint|1 citations·2023
The Development of the Extraction Method for Simultaneously Analyzing Fatty Acids in Macroalgae Using SPE With Derivatization for LC-MS/MS.
Ki‐Jung Paeng, Taewoo Yum, Eun-Yong Kim, Yeongeun Kim, Sukyoung Choi
Preprints.orgOA

The extraction method for simultaneously analyzing fatty acids (Myristic acid, cis-Palmitvaccenic acid, Palmitic acid, Palmitic-9,9-d2 acid, Oleic acid, Stearic acid and Stearic-2,2-d2 acid) related to biodiesel fuel in large algae was developed. The introduction of trimethylaminoethyl (TMAE) derivatives into the hydroxyl group (-OH) functional group of the analyte was able to improve ionization and obtain high sensitivity. Liquid Chromatography (LC) was used to investigate the optimal mobile ph

EcologyEnvironmental Science
15
Article|1 citations·2022
The Role of Communication in Redressing Health Disparities: Mobilizing Public Support and Action
Chul‐joo Lee, Cabral A. Bigman, Sukyoung Choi, Xiaoquan Zhao
SJR Q1Communication Research

This study examines whether and how exposure to information about health disparities from mediated and interpersonal sources and political trust are jointly associated with policy support and political advocacy. Using a two-wave panel survey design with a national U.S. sample, we found that political trust moderated the association between exposure to health-disparities information from interpersonal sources and policy support. Specifically, a negative relationship between exposure from interper

Sociology and Political ScienceSocial Sciences

Research Areas

Sociology and Political ScienceCommunicationLiterature and Literary TheoryCognitive NeuroscienceOrganic ChemistryPharmacology

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