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Tae Won Moon

Hanyang University · Social Sciences

About the Lab

Professor Tae Won Moon's research lab specializes in organizational behavior and industrial-organizational psychology, with a primary focus on emotional labor, emotional intelligence, and their impacts on employee well-being and job performance. The lab investigates how emotional regulation strategies—such as surface acting and deep acting—interact with individual motivations, perceived organizational support, and external stressors like job insecurity and customer incivility. Drawing on self-determination theory, the lab explores the motivational mechanisms underlying service performance and emotional exhaustion in service-oriented professions.

emotional laboremotional intelligenceorganizational supportjob insecurityservice performance

Research Overview

Papers
19
Total Citations
994
Papers (5y)
11
Primary Field
Social Sciences

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
11total
2017
2018
2019
2020
2023
Citations per year (5y)
377total
20172018201920202023

Selected Papers

15
1
Article|157 citations·2011
Emotional Intelligence, Emotional Exhaustion, And Job Performance
Tae Won Moon, Won‐Moo Hur
SJR Q3Social Behavior and Personality An International JournalOA

In this paper we examined how emotional intelligence (EI) affects emotional exhaustion (burnout) resulting from emotional labor, and how emotional exhaustion influences an individual's job performance in terms of organizational commitment and job satisfaction. Partial least squares regression analyses were conducted on data from 295 retail sales employees in South Korea. Of the 4 factors identified in the EI model developed by Schutte et al. (1998) we found that 3 (appraisals of emotions, optimi

Social PsychologyPsychology
2
Article|155 citations·2013
The role of perceived organizational support on emotional labor in the airline industry
Won‐Moo Hur, Tae Won Moon, Jaekyoon Jun
SJR Q1International Journal of Contemporary Hospitality Management

Purpose The purpose of the present study was to examine whether and how the perceived organizational support (POS) influences emotional labor and the relationship between emotional labor and flight attendants' outcomes. Design/methodology/approach Structural equation modeling analysis provided support for the hypotheses from a sample of 256 flight attendants in South Korea. Findings The results showed that POS has a positive effect on deep acting. Furthermore, it was found that surface acting ha

Sociology and Political ScienceSocial Sciences
3
Article|141 citations·2015
The effect of customer incivility on service employees’ customer orientation through double-mediation of surface acting and emotional exhaustion
Won‐Moo Hur, Tae Won Moon, Su-Jin Han
SJR Q1Journal of Service Theory and Practice

Purpose – The purpose of this paper is to examine how customer incivility affects service employees’ emotional labor (i.e. surface acting) and the way surface acting augments their emotional exhaustion at work, and in turn, damages customer orientations of service employees. Design/methodology/approach – Using a sample of 309 department store sales employees in South Korea, a two-stage mediation model is used in terms of structural equation modeling. Findings – The results indicate that customer

Sociology and Political ScienceSocial Sciences
4
Article|113 citations·2015
The moderating role of perceived organizational support on the relationship between emotional labor and job-related outcomes
Won‐Moo Hur, Su-Jin Han, Jeong‐Ju Yoo, Tae Won Moon
SJR Q1Management Decision

Purpose – The purpose of this paper is to attempt to investigate how emotional labor strategies (i.e. surface acting and deep acting) affect job performance through job satisfaction. Another important objective of this study was to see whether perceived organizational support (POS) moderates the relationship between emotional labor strategies and job-related outcomes (i.e. job satisfaction and job performance). Design/methodology/approach – Structural equation modeling analysis provided support

Sociology and Political ScienceSocial Sciences
5
Article|110 citations·2019
A Motivational Perspective on Job Insecurity: Relationships Between Job Insecurity, Intrinsic Motivation, and Performance and Behavioral Outcomes
Yuhyung Shin, Won‐Moo Hur, Tae Won Moon, Soomi Lee
SJR Q2International Journal of Environmental Research and Public HealthOA

As a result of the global economic recession over the past decade, employees have been exposed to constant threats of job insecurity. Despite having conducted extensive research on job insecurity, scholars have paid little attention to the motivational processes underlying employees' reactions to job insecurity. The purpose of the present study is to examine the relationship between job insecurity, intrinsic motivation, and performance and behavioral outcomes. Drawing on self-determination theor

Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting
6
Article|59 citations·2020
Linking Motivation, Emotional Labor, and Service Performance From a Self-Determination Perspective
Won‐Moo Hur, Yuhyung Shin, Tae Won Moon
SJR Q1Journal of Service Research

Drawing on self-determination theory, which suggests that individuals’ autonomous and controlled motivations determine their behavior and performance, our research examined the relationship between motivation, emotional labor, and service performance. We predicted that autonomous motivation will be positively associated with service performance through deep acting and that controlled motivation will be negatively associated with service performance through surface acting. To test these hypothese

Sociology and Political ScienceSocial Sciences
7
Article|52 citations·2017
How Service Employees’ Work Motivations Lead to Job Performance: the Role of Service Employees’ Job Creativity and Customer Orientation
Tae Won Moon, Won‐Moo Hur, Sunghyup Sean Hyun
SJR Q1Current Psychology
Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting
8
Article|34 citations·2018
Social Capital and Organizational Citizenship Behavior: Double-Mediation of Emotional Regulation and Job Engagement
Sung-Hoon Ko, Yongjun Choi, Seung‐Yoon Rhee, Tae Won Moon
SJR Q1SustainabilityOA

Despite an enduring interest in emotional labor, the effects of social capital on the emotional regulation process remain relatively underexplored. Using the job demands-resources model, we propose that social capital provides employees with the job resources required for deep acting. We also propose a double-mediation effect of deep or surface acting and job engagement, through which employee social capital can increase organizational citizenship behavior (OCB). Empirical results using data fro

Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting
9
Article|27 citations·2018
Go home and kick the dog
Tae Won Moon, Won‐Moo Hur
SJR Q1Journal of Service Theory and Practice

Purpose The purpose of this paper is to examine the spillover effects of coworker incivility on customer-directed counterproductive work behavior (CWB) and how emotional exhaustion mediates the relationship between them. The authors predicted that job calling and perceived organizational support (POS) would moderate the relationship between experienced coworker incivility and service employees’ emotional exhaustion, respectively. Design/methodology/approach Survey data from 252 frontline employe

Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting
10
Article|27 citations·2018
Estimation of greenhouse CO2 concentration via an artificial neural network that uses environmental factors
Tae Won Moon, Dae Ho Jung, Se Hong Chang, Jung Eek Son
SJR Q1Horticulture Environment and Biotechnology
Plant ScienceAgricultural and Biological Sciences
11
Article|26 citations·2011
The Effect of Cultural Distance on International Marketing Strategy: A Comparison of Cultural Distance and Managerial Perception Measures
Tae Won Moon, Sang-Il Park
SJR Q1Journal of Global Marketing

Abstract Culture has a profound effect on all aspects of international marketing strategy. The purpose of this study was to examine the effect of cultural distance (i.e., CitationHofstede, 1980; CitationHouse, Hanges, Javidan, Dorfman, & Gupta, 2004) and managerial perception on international marketing strategy adaptation, integrating internal conditions (i.e., firm and product factors) and external conditions (i.e., industry and export market factors). The authors found that the price, promotio

Strategy and ManagementBusiness, Management and Accounting
12
Article|26 citations·2020
How does daily performance affect next-day emotional labor? The mediating roles of evening relaxation and next-morning positive affect.
Won‐Moo Hur, Yuhyung Shin, Tae Won Moon
SJR Q1Journal of Occupational Health Psychology

The present study examined the daily relationship between job performance, relaxation, positive affect, and emotional labor. Drawing on the effort-recovery model and broaden-and-build theory, we proposed that job performance on a particular day fosters evening relaxation and next-morning positive affect and that this leads to increased deep acting and decreased surface acting the next day. To test our propositions, we conducted 2 diary studies using the experienced sampling method. In Study 1, 9

Sociology and Political ScienceSocial Sciences
13
Article|25 citations·2016
Modeling the canopy photosynthetic rate of romaine lettuce (Lactuca sativa L.) grown in a plant factory at varying CO2 concentrations and growth stages
Dae Ho Jung, Damin Kim, Hyo In Yoon, Tae Won Moon, Kyoung Sub Park, Jung Eek Son
SJR Q1Horticulture Environment and Biotechnology
Global and Planetary ChangeEnvironmental Science
14
Article|19 citations·2018
How leaders’ perceived emotional labor leads to followers’ job performance
Tae Won Moon, Won‐Moo Hur, Yong-Jun Choi
SJR Q1Journal of Service Theory and Practice

Purpose Previous research has focused mainly on the antecedents and consequences of service employees’ emotional labor during the enactment of service roles, with little attention having been paid to how perceptions of leaders’ emotional labor are related to followers’ job outcomes. The purpose of this paper is to propose a model in which followers’ perceptions of the uses of emotional labor by leaders toward customers influence followers’ job performance in their service encounters. Design/meth

Sociology and Political ScienceSocial Sciences
15
Article|17 citations·2023
When and how sales manager feedback contributes to sales performance: the role of emotional labor and cross-selling
Yuhyung Shin, Won‐Moo Hur, Tae Won Moon
SJR Q1European Journal of Marketing

Purpose This study aims to test the mediating effect of cross-selling behavior (CSB) on the relationship between sales manager feedback (i.e. output and behavioral) and sales performance, and the moderating effect of emotional labor (i.e. deep and surface acting) on this relationship. Design/methodology/approach The authors used two-wave multisource data: survey and objective sales performance (sales revenue) data collected from 300 door-to-door salespeople working at a South Korean cosmetics co

Sociology and Political ScienceSocial Sciences

Research Areas

Sociology and Political ScienceOrganizational Behavior and Human Resource ManagementSocial PsychologyPlant ScienceStrategy and ManagementGlobal and Planetary Change

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