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Taewoo Roh

Hanyang University · Business, Management and Accounting

About the Lab

Professor Taewoo Roh's research lab specializes in sustainability-driven innovation, with a strong focus on environmental, social, and governance (ESG) strategies, corporate social responsibility (CSR), and eco-innovation in industry-specific contexts such as aviation, retail, and transportation. The lab investigates how institutional pressures, digitalization, open innovation, and authentic leadership influence sustainable performance and stakeholder engagement. A key research direction involves integrating the triple bottom line (economic, social, environmental) with institutional and behavioral factors to advance sustainable development goals.

ESG strategysustainable innovationcorporate social responsibilitytriple bottom linedigitalization in sustainability

Research Overview

Papers
217
Total Citations
3,239
Papers (5y)
101
Primary Field
Business, Management and Accounting

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
101total
2022
2023
2024
2025
2026
Citations per year (5y)
1,906total
20222023202420252026

Selected Papers

15
1
Article|413 citations·2022
Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust
Taewoo Roh, Junhee Seok, Yaeri Kim
SJR Q1Journal of Retailing and Consumer Services
MarketingBusiness, Management and Accounting
2
Article|290 citations·2021
How do intellectual property rights and government support drive a firm's green innovation? The mediating role of open innovation
Taewoo Roh, Kangmun Lee, Ji Yeon Yang
SJR Q1Journal of Cleaner Production
MarketingBusiness, Management and Accounting
3
Article|209 citations·2020
Do information and service quality affect perceived privacy protection, satisfaction, and loyalty? Evidence from a Chinese O2O-based mobile shopping application
Yaeri Kim, Qiran Wang, Taewoo Roh
SJR Q1Telematics and Informatics
Information Systems and ManagementDecision Sciences
4
Article|194 citations·2022
Structural relationships of a firm's green strategies for environmental performance: The roles of green supply chain management and green marketing innovation
Taewoo Roh, Jin-Ho Noh, Ye-Eun Oh, Keun-Sik Park
SJR Q1Journal of Cleaner Production
Strategy and ManagementBusiness, Management and Accounting
5
Article|148 citations·2023
Pro-environmental behavior on electric vehicle use intention: Integrating value-belief-norm theory and theory of planned behavior
Seojin Stacey Lee, Yaeri Kim, Taewoo Roh
SJR Q1Journal of Cleaner Production
Management, Monitoring, Policy and LawEnvironmental Science
6
Article|131 citations·2022
What makes consumers trust and adopt fintech? An empirical investigation in China
Taewoo Roh, Young Soo Yang, Shufeng Xiao, Byung Il Park
SJR Q1Electronic Commerce Research
Management Information SystemsBusiness, Management and Accounting
7
Article|103 citations·2023
Unpacking the sustainable performance in the business ecosystem: Coopetition strategy, open innovation, and digitalization capability
Min‐Jae Lee, Taewoo Roh
SJR Q1Journal of Cleaner Production
Strategy and ManagementBusiness, Management and Accounting
8
Article|103 citations·2024
The interplay of institutional pressures, digitalization capability, environmental, social, and governance strategy, and triple bottom line performance: A moderated mediation model
Min‐Jae Lee, Anna Pak, Taewoo Roh
SJR Q1Business Strategy and the EnvironmentOA

Abstract This study seeks to elucidate the mediating role of environmental, social, and governance strategy (ESGS) in bridging the nexus between institutional pressures—specifically regulatory and stakeholder influences—and triple bottom line performance (TBLP), which encompasses economic, social, and environmental facets. Concurrently, this study examines the extent to which digitalization capability influences these dynamics. Utilizing a dataset from subsidiaries within China's retail and tran

MarketingBusiness, Management and Accounting
9
Article|83 citations·2019
Open for Green Innovation: From the Perspective of Green Process and Green Consumer Innovation
Ji Yeon Yang, Taewoo Roh
SJR Q1SustainabilityOA

This study is about open innovation, which suggests that companies should aim to cooperate with other companies or organizations for green innovation. While previous research has focused on the mechanism through which the company achieves green innovation, mainly from the supplier perspective, we have taken a more demand-driven approach to product innovation by introducing the green process and consumer perspectives. Also, this study not only considers collaboration with other companies whose in

MarketingBusiness, Management and Accounting
10
Article|78 citations·2024
Consumers’ attention, experience, and action to organic consumption: The moderating role of anticipated pride and moral obligation
Myoung-Jin Chae, Yanghee Kim, Taewoo Roh
SJR Q1Journal of Retailing and Consumer Services
MarketingBusiness, Management and Accounting
11
Article|61 citations·2015
Eco-Innovation for Sustainability: Evidence from 49 Countries in Asia and Europe
Jang‐Hwan Jo, Taewoo Roh, Seonghoon Kim, Yeo‐Chang Youn, Mi Sun Park, Ki Han, Eun‐Hee Jang
SJR Q1SustainabilityOA

Following the trend on focusing on a nation’s economic-growth, side effects such as resource exhaustion, environmental pollution, and social injustice have begun to appear. As a solution, eco-innovation has received a great amount of attention from European countries and as a result, many efforts to analyze the development of eco-innovation quantitatively have been made. This study aims to evaluate the validity of an eco-innovation index developed to support the sustainable development goal. For

MarketingBusiness, Management and Accounting
12
Article|61 citations·2019
Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience
Seojin Stacey Lee, Yaeri Kim, Taewoo Roh
SJR Q1SustainabilityOA

The current study aims to suggest a modified pyramid of corporate social responsibility (CSR) in the airline industry and find the moderating effects of consumer’s CSR experience (CSRE). Although previous studies proved the positive effects of CSR, there are surprisingly few research studies that incorporate Carroll’s fundamental CSR and specific issues of environmental responsibility in the airline industry as the integrated model. Thus, we suggest an alternative perspective of CSR, which can a

MarketingBusiness, Management and Accounting
13
Article|52 citations·2020
Taking Another Look at Airline CSR: How Required CSR and Desired CSR Affect Customer Loyalty in the Airline Industry
Yaeri Kim, Seojin Stacey Lee, Taewoo Roh
SJR Q1SustainabilityOA

This study aims to take another look at corporate social responsibility (CSR) dimensions in airline industries and identify the moderating effects of socio-economic characteristics on customer loyalty. We applied Carroll’s four CSR dimensions and reorganized economic and legal responsibilities under ‘required CSR’ and philanthropic and environmental responsibilities under ‘desired CSR’. The current study reveals that customer loyalty increased when customers perceived airlines to be practicing d

Strategy and ManagementBusiness, Management and Accounting
14
Article|50 citations·2024
Exploring the role of digital servitization for green innovation: Absorptive capacity, transformative capacity, and environmental strategy
Min‐Jae Lee, Yanghee Kim, Taewoo Roh
SJR Q1Technological Forecasting and Social Change
MarketingBusiness, Management and Accounting
15
Article|40 citations·2024
What makes metaverse users immersed in the flow state in an emerging market? An application of affordance theory and ISSM
Taewoo Roh, Shufeng Xiao, Byung Il Park
SJR Q1Journal of Retailing and Consumer Services
Human-Computer InteractionComputer Science

Research Areas

Strategy and ManagementMarketingAccountingInformation Systems and ManagementOrganizational Behavior and Human Resource ManagementManagement of Technology and Innovation

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