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Yi Yang

Yonsei University · Business, Management and Accounting

About the Lab

Professor Yi Yang's research lab specializes in entrepreneurship, innovation management, and international business strategies, with a strong focus on organizational behavior in higher education institutions, technology entrepreneurship, and the internationalization of Chinese enterprises. The lab investigates entrepreneurial orientation in universities, network development among nascent entrepreneurs, expatriate employee retention in multinational firms, and innovation performance in Chinese multinational enterprises. Research also extends to SME clusters, mutual guarantee mechanisms, and intellectual property strategies in emerging industries such as Chinese grape wine.

entrepreneurial orientationinnovation performanceinternationalizationSME clusterstechnology incubators

Research Overview

Papers
49
Total Citations
251
Papers (5y)
17
Primary Field
Business, Management and Accounting

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
17total
2022
2023
2024
2025
2026
Citations per year (5y)
86total
20222023202420252026

Selected Papers

15
1
Article|59 citations·2017
Consumer Behavior towards Green Products
Yi Yang
Journal of Economics Business and Management
MarketingBusiness, Management and Accounting
2
Article|32 citations·2020
Does university entrepreneurial orientation matter? Evidence from university performance
Sandhya Balasubramanian, Yi Yang, Steven F. Tello
SJR Q1Strategic Entrepreneurship Journal

Abstract Research Summary As a firm‐level attribute, entrepreneurial orientation (EO)'s beneficial relationship to firm performance has been established in the corporate sector; however, its implications in other sectors including university settings remain a rather underexplored area. Based on a sample of 107 universities in the United States, we examine the impact of EO on a wide range of university performance measures from commercialization of intellectual property to more comprehensive univ

Management of Technology and InnovationBusiness, Management and Accounting
3
Article|30 citations·2012
Nascent Entrepreneurs Access and Use of Network Resources in a Technology Incubator
Steven F. Tello, Yi Yang, Scott Latham
SJR Q1Journal of Small Business & Entrepreneurship

Abstract This study utilized the setting of a technology incubator to analyze how nascent entrepreneurs develop and leverage networks to secure resources as part of the venture creation process. Through rigorous qualitative methods, we examined how six medical device entrepreneurs used networks to obtain needed resources, the types of resources pursued and differences among entrepreneurs based on their level of network skill. Our findings illustrate the importance of the incubator in providing b

Management of Technology and InnovationBusiness, Management and Accounting
4
Article|8 citations·2020
Staff localization strategy and host country nationals’ turnover intention
Yi Yang, Yong Suhk Pak
SJR Q1The International Journal of Human Resource Management

Based on signaling theory, this study demonstrates the use of a multilevel framework to examine the effects of two alternative staff localization strategies (embedding and excavating localization) on the turnover intention of host country nationals (HCNs) as well as the mediating roles of perceived career opportunity (PCO) and cynicism. We collected multisource data from 476 HCNs working for 19 foreign firms in China. Data were analyzed using the multilevel structural equation model (MSEM). We f

CommunicationSocial Sciences
5
Article|8 citations·2011
Knowledge transfer in corporate venturing activity and impact of control mechanisms
Yi Yang, Shinichirou Nomoto, Sam Kurokawa
SJR Q1International Entrepreneurship and Management Journal
Management of Technology and InnovationBusiness, Management and Accounting
6
Article|8 citations·2018
Influences of expatriate managerial styles on host-country nationals’ turnover intention
Yong Suhk Pak, Qinglu Sun, Yi Yang
SJR Q1Asian Business & Management
CommunicationSocial Sciences
7
Article|7 citations·2024
Foreign direct investment and export expansion: political connection and innovative performance
Yi Yang, Jing Zhao, Young Soo Yang
SJR Q1Management Decision

Purpose This study investigates two internationalization strategies, foreign direct investment (FDI) expansion and export expansion, and their effects on the innovation performance of Chinese multinational enterprises (MNEs). Additionally, it explores the moderating roles of both formal and informal political connections in the relationship between these internationalization strategies and innovation performance. Design/methodology/approach The hypotheses were tested using the Poisson panel mode

Strategy and ManagementBusiness, Management and Accounting
8
Article|1 citations·2011
Research on cluster mutual guarantee of small and middle-sized enterprises based on expectation motivation theory
Yi Yang, Kun Xu, Yi Kang

This paper focuses on the organization of SMEs cluster mutual guarantee. This paper applies game analysis and comparative study. Based on the classical theory of Expectation motivation theory, it compares a cluster of mutual guarantee before and after optimization of the dynamic game. On the conclusions the related proposals are concerned the core elements of valence, Expectancy and Instrumentality, including protections of rights and interests of SMEs in the cluster, the overall strength of SME

FinanceEconomics, Econometrics and Finance
9
Article|1 citations·2025
To stream or not: A mixed-methods study of merchants’ willingness to join live-streaming E-commerce platforms
Jiaxuan Li, Feng Ding, Zhongyuan Yuan, Yi Yang, Ruohan Li, Ruohan Li, Feng Ding
SJR Q1International Journal of Information Management
Information Systems and ManagementDecision Sciences
10
Article|0 citations·2003
Countermeasures for the Stable Development of Securities Business in China——Case Study of the "Zhongkechuangye
Yi Yang
Jour.of N.W. SCI-TECH Uni.of Agri.and Fore.

Through analysis of the share price manipulation case of Zongkechuanye, it is clear that there exists weak supervision on the securities business market, mismanagement of the list companies and malpractice of the stockholders. All these impair the interest of the stock investors. The supervision agencies should enhance their function to normalize the practices of participants in securities business market, such as superintendents, list companies and investors, and restore the trust to securities

Safety, Risk, Reliability and QualityEngineering
11
Article|0 citations·2017
Dual Localization Strategy and Host Country Nationals' Turnover Intention
Yi Yang, Yong-Suhk Pak
Academy of Management Proceedings

We develop a dual localization strategy model. The first strategy, labelled the infiltrating localization strategy, improves localization at the subsidiary level by embedding expatriates within the local surroundings while ensuring headquarters control over the subsidiaries. The second strategy, labelled the apparent localization strategy, involves replacing expatriates with local managers in order to leverage local resources; this strategy may entail a certain amount of control risk. We examine

CommunicationSocial Sciences
12
Article|0 citations·2005
History of Anti -Japanese War and Literature (special topic for discussion)
Yi Yang
Hebei xuekan

In the perspective of Eastern Asia, Yang Yi expounds the history of anti - Japanese and points out that human justice, national responsibility, normal, sound, friendly and mutual benefit between countries may be possible. Yan Jia - yan discusses the relationship between enlightenment and saving China during the anti - Japanese and thinks that enlightenment and fighting against Japanese aggressors are closely connected. Wang Fu - ren analyses the discrimination between this and its in one hand, a

Cultural StudiesSocial Sciences
13
Book Chapter|0 citations·2023
Research on Classification of Railway Freight Customers Based on Customer Value Analysis
Yi Yang, Lei Huang
Atlantis highlights in economics, business and management/Atlantis Highlights in Economics, Business and ManagementOA

AbstractCustomer segmentation can divide the existing customers of an enterprise into different customer groups according to certain standards, and the research on customer segmentation based on customer value has important theoretical and practical significance.Based on the huge customer data accumulated by freight railways, a customer value segmentation model based on improved K-Means algorithm is proposed.Firstly, the dimensions and indicators of customer segmentation are determined, and then

Safety, Risk, Reliability and QualityEngineering
14
Article|0 citations·2024
Political Alignment and Household Risk-Taking: Evidence from U.S. Mortgage Market
Yi Yang, Zijie Liu
SSRN Electronic JournalOA
Economics and EconometricsEconomics, Econometrics and Finance
15
Book Chapter|0 citations·2019
Cross-border M&As in South Korea
Yi Yang, Yong Suhk Pak

This chapter introduces cross-border M&As of Korean firms, including their value, location, and industry distribution, both inbound and outbound. It discusses the main applicable regulations, the influence of foreign investment, and the procedures involved with foreign entities acquiring Korean firms. It also includes a case study. Given the cultural uniqueness of Korea and its relatively high language barrier, we provide contextual analyses and managerial implications for post-M&A management of

Strategy and ManagementBusiness, Management and Accounting

Research Areas

Management of Technology and InnovationStrategy and ManagementCommunicationMarketingEconomics and EconometricsCultural Studies

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