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Young Min Baek

Yonsei University · Social Sciences

About the Lab

Professor Young Min Baek's research lab specializes in media and communication studies, with a focus on digital communication, civic engagement, and public information during crises. The lab investigates how individuals engage with media—particularly social media and online platforms—shaping social relationships, political participation, and public trust. Key research directions include the psychological and societal impacts of online deliberation, the credibility of public health information, and the role of media in fostering or undermining democratic participation. The lab employs advanced quantitative methods, such as item response theory and structural modeling, to analyze complex media effects and individual behaviors.

digital communicationpublic health communicationpolitical participationmedia credibilityonline deliberation

Research Overview

Papers
187
Total Citations
4,338
Papers (5y)
39
Primary Field
Social Sciences

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
39total
2022
2023
2024
2025
2026
Citations per year (5y)
32total
20222023202420252026

Selected Papers

15
1
Article|215 citations·2017
Two faces of social comparison on Facebook: The interplay between social comparison orientation, emotions, and psychological well-being
Sun Young Park, Young Min Baek
SJR Q1Computers in Human Behavior
Sociology and Political ScienceSocial Sciences
2
Article|204 citations·2013
Social and Parasocial Relationships on Social Network Sites and Their Differential Relationships with Users' Psychological Well-Being
Young Min Baek, Young Bae, Hyunmi Jang
SJR Q1Cyberpsychology Behavior and Social Networking

With the advent of social network sites (SNSs), people can efficiently maintain preexisting social relationships and make online friendships without offline encounters. While such technological features of SNSs hold a variety of potential for individual and collective benefits, some scholars warn that use of SNSs might lead to socially negative consequences, such as social isolation, erosion of social cohesion, or SNS addiction. This study distinguishes types of SNS relationships, and investigat

Literature and Literary TheoryArts and Humanities
3
Article|192 citations·2011
Online versus face-to-face deliberation: Who? Why? What? With what effects?
Young Min Baek, Magdalena Wojcieszak, Michael X. Delli Carpini
SJR Q1New Media & SocietyOA

Although there has been much speculation regarding the strengths and weaknesses of face-to-face versus online deliberative settings, no studies have systematically compared the two. Drawing on a national sample of Americans who reported deliberating face-to-face and/or online, we examine these two deliberative settings with regard to the participants, the motivations, the process, and the effects. Our findings, although tentative, suggest that the two settings are distinct in several important w

CommunicationSocial Sciences
4
Article|159 citations·2018
When Information from Public Health Officials is Untrustworthy: The Use of Online News, Interpersonal Networks, and Social Media during the MERS Outbreak in South Korea
Kyungeun Jang, Young Min Baek
SJR Q1Health Communication

Public health officials (PHOs) are responsible for providing trustworthy information during a public health crisis; however, there is little research on how the public behaves when their expectations for such information are violated. Drawing on media dependency theory and source credibility research as our primary theoretical framework, we tested how credibility of information from PHOs is associated with people's reliance on a particular communication channel in the context of the 2015 Middle

Sociology and Political ScienceSocial Sciences
5
Article|146 citations·2010
To Buy or Not to Buy: Who are Political Consumers? What do they Think and How do they Participate?
Young Min Baek
SJR Q1Political Studies

Political consumerism has recently generated academic interest among political participation researchers. While some scholars underscore political consumerism as an emerging civic and political engagement, others discredit its democratic potentials. Drawing on two national survey samples in 2002 that measured both boycotting and ‘buycotting’, this study examines political consumers' demographic backgrounds, socio-political attitudes, issue orientations and their status of civic and political par

CommunicationSocial Sciences
6
Article|109 citations·2013
My privacy is okay, but theirs is endangered: Why comparative optimism matters in online privacy concerns
Young Min Baek, Eun‐Mee Kim, Young Bae
SJR Q1Computers in Human Behavior
Sociology and Political ScienceSocial Sciences
7
Article|92 citations·2009
Don’t Expect Too Much! Learning From Late-Night Comedy and Knowledge Item Difficulty
Young Min Baek, Magdalena Wojcieszak
SJR Q1Communication Research

The debate on late night comedy has been inconclusive, with some scholars arguing that this genre increases political knowledge, and others seeing late night comedy as harmful to effective citizenry. We add to the debate and to the research on media effects more generally, by proposing a model that measures political knowledge. The model utilizes item response theory (IRT) to account for individual characteristics, knowledge item difficulty, and response format that influences the likelihood of

Social PsychologyPsychology
8
Article|86 citations·2014
Solving the privacy paradox: A counter-argument experimental approach
Young Min Baek
SJR Q1Computers in Human Behavior
Sociology and Political ScienceSocial Sciences
9
Article|65 citations·2014
Political mobilization through social network sites: The mobilizing power of political messages received from SNS friends
Young Min Baek
SJR Q1Computers in Human Behavior
CommunicationSocial Sciences
10
Article|64 citations·2018
Fake News Should Be Regulated Because It Influences Both “Others” and “Me”: How and Why the Influence of Presumed Influence Model Should Be Extended
Young Min Baek, Hyunhee Kang, Sonho Kim
SJR Q1Mass Communication & Society

We argue that the influence of presumed influence (IPI) model (Gunther & Storey, 2003) should be extended through an additional interaction term between the presumed effects of media on “others” (PME3) and the “self” (PME1). Doing so would enable testing of whether individuals who perceive a mutually shared influence of the media show stronger support for censorship. The IPI model does not suffer from the methodological limitations of the conventional third-person effect literature relying on ot

CommunicationSocial Sciences
11
Article|57 citations·2010
An integrative model of ambivalence
Young Min Baek
SJR Q2The Social Science Journal

Ambivalence is a widely experienced psychological state, but inter-disciplinary studies, to a certain extent, define and conceptualize ambivalence independently. In spite of its lack of clarity, ambivalence has become an increasingly popular concept, utilized in hypotheses concerning a variety of social phenomena. This study provides an overview of extant studies on ambivalence, and summarizes the similarities and differences in how practitioners of social psychology, political science, and soci

Sociology and Political ScienceSocial Sciences
12
Article|51 citations·2014
Attachment Style and its Influence on the Activities, Motives, and Consequences of SNS Use
Young Min Baek, Yunkyoung Cho, Hee-jeong Kim
SJR Q1Journal of Broadcasting & Electronic Media

This study employs a uses and gratifications approach to explore how social network sites (SNS) users' attachment style influences SNS motives, SNS use, and related psychological outcomes, as well as the interrelationships of these factors. By modifying preexisting attachment styles, users were classified into four styles: (1) fearful-avoidant, (2) dismissive-avoidant, (3) secure, and (4) anxious-ambivalent. Findings show SNS use and SNS-related outcomes differ across attachment style groups, al

Sociology and Political ScienceSocial Sciences
13
Article|51 citations·2014
Relationship Between Cultural Distance and Cross-Cultural Music Video Consumption on YouTube
Young Min Baek
SJR Q1Social Science Computer Review

With the wide diffusion of social media like YouTube in the world, it becomes much easier to access foreign cultural products, which facilitates cross-cultural consumption of media content. Despite the rapid growth of cross-cultural consumption online, there is a dearth of large-scale studies examining how cultural products originated from certain culture are consumed and enjoyed among users of different cultures. Three data sets are used in the study, namely, (1) users’ online activities on Kor

Cultural StudiesSocial Sciences
14
Article|50 citations·2017
Cultural values and cross-cultural video consumption on YouTube
Minsu Park, Jaram Park, Young Min Baek, Michael Macy
SJR Q1PLoS ONEOA

Video-sharing social media like YouTube provide access to diverse cultural products from all over the world, making it possible to test theories that the Web facilitates global cultural convergence. Drawing on a daily listing of YouTube's most popular videos across 58 countries, we investigate the consumption of popular videos in countries that differ in cultural values, language, gross domestic product, and Internet penetration rate. Although online social media facilitate global access to cult

Sociology and Political ScienceSocial Sciences
15
Article|45 citations·2014
Focusing the mediating role of institutional trust: How does interpersonal trust promote organizational commitment?
Young Min Baek, Chan Su Jung
SJR Q2The Social Science Journal

Numerous organization scholars point out that trust is crucial for well-functioning organizations. However, trust in organizational settings could differ according to the objects of trust. This study compares two conceptually different models: main-effect model and mediation-effect model. The main-effect model assumes that both interpersonal trust and institutional trust promote organizational commitment independently, but the mediation-effect model assumes that institutional trust is cultivated

Organizational Behavior and Human Resource ManagementBusiness, Management and Accounting

Research Areas

Sociology and Political ScienceCommunicationBiomedical EngineeringGeneral Social SciencesPhysiologyComputer Vision and Pattern Recognition

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