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Yun Hee Hong

Yonsei University · Social Sciences

About the Lab

Professor Yun Hee Hong's research lab focuses on the study of mythology as a dynamic cultural resource, particularly in contemporary East Asian contexts. The lab explores how myths are reinterpreted and repurposed in modern society—through cultural industries, national identity formation, and digital media—emphasizing the transformation of traditional narratives into intangible cultural heritage and creative capital. Key research directions include the 'mythologization' of folklore, the role of myth in cultural policy, and the performance and reenactment of myth in public and digital spaces. The lab also investigates mythological archetypes such as dragons and mermaids as symbolic carriers of ecological, spiritual, and social values.

mythological resourcescultural revitalizationmyth and modernityperformance theoryintangible cultural heritage

Research Overview

Papers
49
Total Citations
26
Papers (5y)
11
Primary Field
Social Sciences

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
11total
2022
2023
2024
2025
2026
Citations per year (5y)
4total
20222023202420252026

Selected Papers

15
1
Article|4 citations·2015
제이드로드에 소환된 西王母와 중화문명탐원에 바쳐진 신화연구
홍윤희

‘Jade Road’ is a term that was presented as an alternative to 'Silk Road' to overcome its limits. However, this terminology which started to make frequent appearance in the world of Chinese mythology in the recent years is used in the context of Chinese mythology as part of project dedicated to the exploration into the origin of Chinese civilization, rather than in the context of Silk Road studies. In particular, Jade vessels and the tombs of goddesses which were excavated in massive amount in L

2
Article|4 citations·2022
Return of Myth, Myth Resources, and the Contemporaneity of Mythology in Korea and China Today
Yoonhee Hong
SJR Q2International Journal of Korean HistoryOA

Nowadays, myth is being used as a kind of cultural resource. Myth has been the source of inspiration for creating literature and art in the past as well, but with globalization and rapidly-changing media environment, the modes of myth resourcization have become more complex and diversified in the 21st century. This paper introduces the concepts that emerged in the mythological circles of Korea and China under these circumstances such as the "return of myth," "neo-mythologism," and "mythologism",

Cultural StudiesSocial Sciences
3
Article|3 citations·2021
21세기 중국 신화의 현재성 담론에서 ‘神話資源’ 토론의 발단
홍윤희
http://dx.doi.org/10.25021/JCLL.2021.6.128.205

In its pursuit of present-facing mythology, recent scholarship on Chinese mythology is displaying an inclination to concentrate on the discussion of the transformation of myth resources. Yet, it is in fact from the early 21st century that the concept of “myth resources” appeared and began to be actively discussed. This was around the time Chinese government turned its eyes towards the traditional culture and intangible cultural heritage as the resources for developing cultural industry. New ligh

4
Article|3 citations·2014
중국 용 신화의 에콜로지 ― 물의 신으로서의 용을 중심으로
홍윤희

Dragons in Chinese myths are depicted as the animal that lives in waters such as river, sea or lake. In agricultural society, dragons were recognized as the rain deity; and to seamen, they were perceived as the being that determined the smooth sailing. In other words, they possessed the attributes of the water deity. Also, water not only makes life possible on earth, but takes it away when in dearth such as the drought, or in excess such as the flood or hail. Deep water possesses the images of b

5
Article|2 citations·2016
리처드 바우만의 연행이론과 중국 민속학의 발전
홍윤희

In the last two to three decades, Chinese folkloristics has seen some remarkable development. The development can be confirmed not only in the scale of academic accomplishment, but also in the richness of its contents and the depth of theoretical discussions. One of the theories and methodologies that had a great impact on such development is the performance theory. Performance theory which arose between the late 1960s and the 1970s in the US had a tremendous influence in the academia from the 1

6
Article|2 citations·2016
중국신화학에서 구술성의 문제
홍윤희

Within the long history of humanity, use of letters in human societies is a relatively recent event. Humans have lived in the age of oral culture for a much longer period. Seen in this light, it is likely that the myth emerged in an oral form when it was first born as the “primal narrative.” Hence, understanding of orality is crucial to the mythological studies, in this sense. However, it has not been too long that the orality has been viewed as the viable topic for mythology. The mainstream of

7
Article|2 citations·1981
MAGNACICADIIDAE,A NEW FAMILY OF HOMOPTERA FROM THE MIDDLE TRIASSIC OF TONGCHUAN,SHAANXI PROVINCE
Yoonhee Hong, R. Y. Chen
Kexue Tongbao
Ecology, Evolution, Behavior and SystematicsAgricultural and Biological Sciences
8
Article|2 citations·2015
중국 문헌의 인어 이야기를 통해 본 경계의 다중성
홍윤희, 김주희

Mermaids or mermen can be understood as the mythical or legendary creatures that exist between two worlds, in other words, the “inter-beings” of human and fish, or of earth and sea. Imagination surrounding these creatures on the borders inevitably entails multiplicity and cannot be fixed by one form. Yet, ever since Hans Christian Andersen’s The Little Mermaid became a popular fairytale around the world, the image of mermaid with the upper body of a beautiful female and the tail of a fish has be

9
Article|2 citations·2015
중국기층문화의 주체는 누구인가 - 중징원(鍾敬文)의 민속학을 중심으로
홍윤희

Zhong Jingwen was one of the scholars in Chinese Folkloristics who had an acute sense for academic disciplines, and whose accomplishment arguably made the biggest contribution to the Folklorisitics becoming an established discipline in China. This paper examines the three periods of his Folkloristic studies in which he made clear accomplishments and showed signs of change, and how he defined the category and characteristics of folk during these periods. First period is the decade extending from

10
Article|1 citations·2002
重ㆍ黎신화와 메타신화
홍윤희
11
Article|0 citations·2015
Multiplicity of Borders Seen through the Mermaid/Merman Tales in China
Yoonhee Hong, 김주희
The Journal of Chinese Languaue and Literature
AnthropologySocial Sciences
12
Article|0 citations·2018
Rethinking the Orality of the Classic of Poetry and the Literation of Mythology
Yoonhee Hong
The Journal of Chinese Language and Literature

This paper aims to examine recent discussions surrounding the orality of The Classic of Poetry (Shijing) and discuss the necessity of approaching the question of orality and literation of The Classic of Poetry from the performance aspect. Using the myth about conception from correspodence, this paper then inquires into the literation of mythology in The Classic of Poetry from the aspect of performance by focusing on the musical nature of the text. In doing so, I investigated that the orality of

Sociology and Political ScienceSocial Sciences
13
Article|0 citations·2007
The Representation of Chinese Nationality through Anthropology and Mythology on Miao(苗) Ethnicity in 1930s
Yoonhee Hong
The Journal of Chinese Languaue and Literature
Sociology and Political ScienceSocial Sciences
14
Article|0 citations·2018
Nowness of Chinese Mythology in the 21st Century : Between ‘the Mythicalness’ and ‘the Appropriation of Myths’
Yoonhee Hong
The Journal of Chinese Language and Literature

This paper takes note of the phenomenon, in which concepts such as “neo-mythologism” or “mythologism” are catching on in recent Chinese mythological field. It could be understood that for about a decade since 2004, the concept neo-mythologism presented by mythologists Ye Shuxian and others was a trend, which has then made way for that of mythologism proposed by Yang Lihui since 2014. These two concepts appeared in existing literary criticisms, but the former was used to indicate the signs of the

Sociology and Political ScienceSocial Sciences
15
Article|0 citations·2012
How Did Chinese people Become Heirs of the Dragon
Yoonhee Hong
The Critical Review of Religion and Culture
AnthropologySocial Sciences

Research Areas

Sociology and Political ScienceCultural StudiesAerospace EngineeringAnthropologyInformation SystemsEcology, Evolution, Behavior and Systematics

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