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Yun-Hyuk Jung

Korea University · Social Sciences

About the Lab

Professor Yun-Hyuk Jung's research lab specializes in human-centered technology studies, focusing on user behavior, perception, and social cognition in digital environments. The lab explores how individuals interact with emerging technologies—such as smartphones, smart speakers, and virtual worlds—through psychological and sociocultural lenses, emphasizing user empowerment, privacy concerns, and sense of presence. Key research directions include the value-laden use of technology, social representations of digital phenomena, and the emotional and cognitive impacts of pervasive technologies in private and virtual spaces.

user behaviorsense of presenceprivacy concernssocial representationssmart technologies

Research Overview

Papers
110
Total Citations
2,545
Papers (5y)
34
Primary Field
Social Sciences

Research Output Trend

Figures are computed from collected data and may differ slightly.

Publications per year (5y)
34total
2022
2023
2024
2025
2026
Citations per year (5y)
191total
20222023202420252026

Selected Papers

15
1
Article|393 citations·2017
The role of privacy fatigue in online privacy behavior
Hanbyul Choi, Jonghwa Park, Yoonhyuk Jung
SJR Q1Computers in Human Behavior
Sociology and Political ScienceSocial Sciences
2
Article|307 citations·2008
Consumer adoption of mobile TV: Examining psychological flow and media content
Yoonhyuk Jung, Begoña Pérez-Mira, Sonja Wiley-Patton
SJR Q1Computers in Human Behavior
Information Systems and ManagementDecision Sciences
3
Article|127 citations·2016
Consumer valuation of the wearables: The case of smartwatches
Yoonhyuk Jung, Seongcheol Kim, Boreum Choi
SJR Q1Computers in Human Behavior
MarketingBusiness, Management and Accounting
4
Article|125 citations·2013
What a smartphone is to me: understanding user values in using smartphones
Yoonhyuk Jung
SJR Q1Information Systems Journal

Abstract The objective of this study is twofold. First, it aims to investigate the various values users achieve with smartphones, which is a form of user‐empowering information technology (IT). The other objective is to introduce a means‐end chain approach into IT‐user studies. An important attraction of smartphones is their personalized environment, which is mainly provided by varied applications. The user personalization ability implies that users achieve diverse benefits with smartphones; tha

Social PsychologyPsychology
5
Article|122 citations·2011
Understanding the Role of Sense of Presence and Perceived Autonomy in Users' Continued Use of Social Virtual Worlds
Yoonhyuk Jung
SJR Q1Journal of Computer-Mediated CommunicationOA

Despite an exponentially increasing number of registered users, social virtual worlds have the problem of a high user attrition rate. It is thus meaningful to explore which factors influence users' continued use of social virtual worlds. The current study attempts to find these factors in unique characteristics (e.g., 3-dimentional environment, avatar interaction, and user empowerment) in the world, which can be sources for retaining users. Specifically, the study employs the sense of presence a

Human-Computer InteractionComputer Science
6
Article|116 citations·2014
The common sense of dependence on smartphone: A comparison between digital natives and digital immigrants
Juyeon Ahn, Yoonhyuk Jung
SJR Q1New Media & Society

Recently, mass media and researchers have begun to be concerned about excessive dependence on smartphones. Their interest, however, has largely focused on description of the phenomenon (i.e. severity of the addiction, current status of the addiction) or the development of measurement scales to assess the addiction. In this study, we ask a fundamental question about smartphone addiction: what users’ common sense of dependence on smartphones is. More specifically, employing a core–periphery analys

Sociology and Political ScienceSocial Sciences
7
Article|113 citations·2009
User goals in social virtual worlds: A means-end chain approach
Yoonhyuk Jung, HyunMee Kang
SJR Q1Computers in Human Behavior
Social PsychologyPsychology
8
Article|83 citations·2014
Virtual goods, real goals: Exploring means-end goal structures of consumers in social virtual worlds
Yoonhyuk Jung, Suzanne D. Pawlowski
SJR Q1Information & Management
Social PsychologyPsychology
9
Article|76 citations·2018
An investigation of relationships among privacy concerns, affective responses, and coping behaviors in location-based services
Yoonhyuk Jung, Jonghwa Park
SJR Q1International Journal of Information Management
Sociology and Political ScienceSocial Sciences
10
Article|75 citations·2020
Consumer preferences of attributes of mobile payment services in South Korea
Hanbyul Choi, Jonghwa Park, Junghwan Kim, Yoonhyuk Jung
SJR Q1Telematics and Informatics
Information Systems and ManagementDecision Sciences
11
Article|56 citations·2014
Understanding consumption in social virtual worlds: A sensemaking perspective on the consumption of virtual goods
Yoonhyuk Jung, Suzanne D. Pawlowski
SJR Q1Journal of Business Research
Human-Computer InteractionComputer Science
12
Article|49 citations·2016
Exploring associations between young adults’ facebook use and psychological well-being: A goal hierarchy approach
Yoonhyuk Jung, Suzanne D. Pawlowski, Hee‐Woong Kim
SJR Q1International Journal of Information ManagementOA
Sociology and Political ScienceSocial Sciences
13
Article|35 citations·2009
Conducting Social Cognition Research in IS: A Methodology for Eliciting and Analyzing Social Representations
Yoonhyuk Jung, Suzanne D. Pawlowski, Sonja Wiley-Patton
SJR Q2Communications of the Association for Information SystemsOA

This paper presents a methodology for socio-cognitive research based on the theory of social representations. Elements of the methodology include:1) data elicitation through free word association; 2) content analysis/coding to identify key concepts in the social representation; 3) analysis of the structure of the representation using analysis of similarity and core/periphery analysis; 4) correspondence analysis to place the concepts on a perceptual space; and 5) interpretation of the social repr

Social PsychologyPsychology
14
Article|33 citations·2020
Group satisfaction with group work under surveillance: The stimulus-organism-response (SOR) perspective
Yoonhyuk Jung, Boreum Choi, Wooje Cho
SJR Q1Telematics and Informatics
Applied PsychologyPsychology
15
Article|31 citations·2020
Users’ Cognitive and Affective Response to the Risk to Privacy from a Smart Speaker
Jonghwa Park, Hanbyul Choi, Yoonhyuk Jung
SJR Q1International Journal of Human-Computer Interaction

Smart speakers, which provide continuous real-time information and convenient services, increasingly permeate into users’ homes. On the other hand, the environments of the smart speaker also cause privacy issues for the users by always listening to users’ voices in their private homes. The privacy-prone environments of the smart speakers lead to the users’ coping behaviors against privacy threats not only by increasing the users’ privacy concerns but also by creating negative emotions. However,

Sociology and Political ScienceSocial Sciences

Research Areas

Sociology and Political ScienceSocial PsychologyInformation Systems and ManagementInformation SystemsMarketingHuman-Computer Interaction

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