Björn Frank 교수

Firms are developing AI-enhanced products (e.g., robots) that can tackle environmental problems through autonomous interactions with their surroundings (e.g., removing waste/pollutants, tracking invasive species) and autonomous learning, which results in improved environmental performance characteristics. Such autonomous environmental benefits of products differ from conventional, static environmental benefits, which derive from pre-purchase processes and design decisions. However, the literatur

This paper provides limited evidence on the effectiveness of a simple classroom experiment. In different courses in environmental economics or public finance, a brief take‐some game was performed. Students who took part in this classroom experiment, as well as those who just watched it, were more successful in answering a multiple‐choice test on the “tragedy of the commons” than control groups from the same courses.

Leveraging external sources of knowledge has become a vital element of innovation strategy, especially in emerging markets, where many firms lack the sophisticated knowledge required to innovate. However, extant research in this domain puts little emphasis on emerging economies and also typically treats openness as a firm-level concept. In contrast, this study investigates how individual employees rely on both internal and external knowledge to increase their innovative work output (and, seconda

As customers’ repurchase behavior leads to long-term corporate profitability, managers should know the success factors influencing repurchase intent. Knowledge of gender differences in these success factors would enable managers to separately optimize repurchase intent for men and women. This research thus develops original hypotheses on gender differences in the formation of repurchase intent. Based on hierarchical linear modeling of data from five countries and ten industries, this research fi

As repurchase intent drives profitability and firms are facing culturally diverse customers, managers should know how individualism (vs. collectivism) influences the formation of repurchase intent. This research models individualism as a dimension of both national culture and personal values. Based on HLM of data from six countries and ten industries, study 1 shows that cultural individualism is more influential than personal individualism. Individualism positively moderates the effect of custom

Based on the flow theory, this study examines how influencer characteristics and live streaming features (interactivity, utility, entertainment, and harmony) affect the viewer's flow experience (i.e., immersion) and engagement behavior (e.g., purchasing, gifting) across different live streaming genres (utilitarian vs. hedonic, high vs. low involvement; a 2 × 2 between-subjects design). As extensions of the literature, it focuses on live streaming features (rather than merely the influencer), the

This study shows that not all consumers intend to decrease purchases of potentially contaminated products after disasters; some rather intend to increase purchases. Purchase intent reductions derive from contamination risk knowledge, which depends on observed behavior of other consumers, objective media information, and past opposition to the technology causing contamination. Technology hazard expertise reinforces the effects of consumers' risk assessments and of past opposition to technology us

Recent advances in artificial intelligence (AI) are set to revolutionize established industries. Drawing on delegation theory, this article extends the marketing literature by explaining technology, consumer, and country differences in the formation of demand for AI-empowered consumer products (AI products). Based on hierarchical linear modeling of 2,775 consumer evaluations of automobile add-on autonomous driving systems across five countries, this study finds that the utilitarian (related to e

Managers use knowledge of innate consumer innovativeness (inherent interest in new products and services) to adapt the marketing mix to preferences of the consumers most likely to adopt new products/services. As mere interest in new products/services may not sufficiently characterize early adopters in contexts with price differences between established and innovative, new products/services, this article introduces the concept of innate willingness to pay for innovations (IWTPI). Based on data fr

(2021). An extended source attractiveness model: the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation. European Sport Management Quarterly. Ahead of Print.

Purpose – Past research showed that overly positive attitudes and intentions towards fast food contribute to obesity. In the face of rising childhood obesity, the purpose of this paper is to explore attitudinal and behavioral reasons behind adolescents' suboptimal food choices. It tests hypotheses about differences between teenagers and adults in customer attitudes and intentions regarding fast food restaurants.