김철원 교수

Summary There is considerable evidence to suggest that differences in cultural characteristics exist across the world. Among them, individualistic societies emphasize “I” consciousness, autonomy, emotional independence, pleasure seeking and universalism. On the other hand, col-lectivistic societies stress “we” consciousness, collective identity, group solidarity, sharing, and particularism. A comparative research on the motivation of tourists from different cultures may challenge current tourism

The purpose of this study is to determine the direct, indirect, and induced impact of a birding festival on a local economy. Nonresident visitors to the 7th Annual HummerlBird Celebration (September 7-10, 1995) in RockportlFulton region, Texas, spent over $1.1 milIion. Substantial economic impacts were also realized in terms of total gross output, employee compensation, and employment. The results indicate that spending among nonresident visitors contributed about $2.5 milIion in total gross out

The term ‘qualitative research’ might be said something of an enigma. For some time, the issue of what exactly qualitative research is has been at the centre of a great deal of debate within social science. More recently, these debates have gained greater prominence in the field of tourism research. There are many different views about what qualitative research is. This study examined ontology, epistemology and methodology underpinning qualitative research, while the study reflected the empirica

This paper deals with e-tourism, innovation and growth. The Internet is revolutionising the distribution of tourism information and sales. The Korean small and medium-sized tourism enterprises (SMTEs) with well-developed and innovative Web sites can now have “equal Internet access” to international tourism markets. This paper examines problems and solutions related to electronic commerce in the tourism industry and suggests recommendations for successful e-commerce strategies in tourism to be ap

Shopping is among the most common and enjoyable activities undertaken by tourists. In many cases it provides a major attraction and basic motivation for travel. The study was to grasp attributes of shopping tourism and investigate level of satisfaction with shopping places, including duty free shops, department stores, cart or road shops, souvenir shops, traditional marketplaces, and shopping centers, etc. Factors affecting level of satisfaction by shopping places satisfaction are varied. Among

The study is to develop Templestay as an alternative tourism, which is based on perceptual difference among Koreans and foreigners. A Temple Stay is a cultural-experience program designed to help people understand Korean Buddhism better. An innovative program that is opening up Korean Buddhism to the world is the Templestay program organized by the Chogye Order. Since it started in 2002 at least 6,000 foreigners have stayed at the 44 temples in the program as well as more than 30,000 Koreans. Th

본 연구의 목적은 국내의 컨벤션 개최지 중 3개 지역(광주, 부산, 제주)을 대상으로 브랜드 개성을 측정하고, 이렇게 해서 도출된 브랜드 개성이 참가자의 만족도에 영향관계가 있는지를 파악하고자 함이다. 분석결과 각 지역별 나타난 브랜드 개성으로는 광주는 ‘진솔함’, 제주는 ‘매력적임’, 부산은 ‘독특함’, ‘매력적임’ 차원이 강한 것으로 제시되었다. 이러한 결과는 우리나라 각 컨벤션 개최지별 뚜렷한 브랜드 개성의 차이가 있음을 보여주고 있음을 시사한다. 또한 브랜드 개성과 만족도와의 관계를 분석한 결과, 브랜드 개성의 5가지 차원 중 ‘독특함’을 제외한 나머지 ‘풍요로움, 진솔함, 세련됨, 매력적임’ 차원은 개최지의 만족도에 유의한 영향을 미치는 것으로 나타났다. 이러한 연구결과는 컨벤션 분야에서의 브랜드 개성의 필요성이 확인되었다고 볼 수 있으며, 컨벤션 개최지들의 적합한 브랜드 개성 도출은 국내 컨벤션 산업의 경쟁력을 키울 수 있는 주요 마케팅 전략수립 과정이 될 수 있음을 의미

In this study, we sought to assess the role that leisure benefits and constraints play in facilitating acculturation, allaying acculturative stress, and enhancing self-esteem among Korean-Americans. Data were collected from a sample of Koreans living primarily in large cities in the United States. Results provided partial support for the proposed theoretical model. As predicted, acculturation was negatively related to acculturative stress and positively related to self-esteem, and acculturative

본 연구는 연천전곡리 지역주민을 대상으로 축제와 삶의 질 영향관계를 규명하였다. 연천군 지역주민은 구석기축제가 지역의 문화적인 환경의 삶의 질에 가장 큰 기여를 하는 것으로 인식하였으며, 다음으로 자연환경 보존의 삶의 질, 안정된 생활환경의 삶의 질 순으로 인식하는 것으로 나타났다. 하지만 경제적 환경의 삶의 질에 대한 기여 인식은 가장 낮게 제시되었고, 생활여건 및 여가활동의 삶의 질에 대한 기여도 인식도 낮게 제시되었다. 이러한 결과는 축제로 인한 지역주민의 삶의 질 향상을 위한 개선점을 시사한다. 즉, 지역주민은 구석기 축제로 인해 지역 고유의 문화와 지역의 아름다움 등의 보존으로 긍정적인 삶의 질이 형성된다고는 인식하지만, 실제적으로 지역주민을 위한 충분한 일자리나 소유한 주택 및 토지의 가치, 지역주민의 여가 및 오락 기회 등은 삶의 질에 긍정적으로 인식하지 않음이 확인된다.

본 연구는 Customer-based brand equity를 관광호텔에 적용하여 대구지역 관광호텔에 대하여 이용객이 인식하는 브랜드 자산가치를 측정하고자 한다. 브랜드 자산가치와 관광산업에서의 브랜드의 중요성을 이론적으로 규명하고, 실증적 연구를 위해 Lassar, Mittal and Sharma(1995)가 개발한 소비자 중심의 브랜드 자산 척도를 수정, 적용하여 연구하였다.각 호텔에 대한 평균값에서는 C 호텔이 가장 높게 나타났고, 대구지역 호텔들에 대한 고객들의 반응은 5가지 차원(dimension)중 '가치'에 가장 많은 비중을 두었으며, 인구통계학적 특성인 성별 및 연령, 소득, 직업에 따라서는 유의하지 않은 결과를 확인할 수 있었다. 본 연구결과를 토대로 첫째, 호텔은 브랜드의 신뢰성을 높이기 위하여 무분별한 브랜드의 확장보다 주력상품에 대한 집중적 전략이 필요하다는 것과 둘째, 브랜드 개발의 성공을 위해서는 고객 욕구에 적절하게 대응할 수 있고, 고객의 감성에 호소할

The study is to examine current trend on South-North Korean tourism cooperation as well as the change of perception toward unification perceived by visitors to Kumgang Mt. The study explored significant contributions by tourism exchange between south and north Korea to enhance understandings of North Korea positively and the necessity of unification through empirical survey analysis. It is proved that tourism is a passport to peace, deriving significant achievement from Kumgang Mt. tour. In this

This paper was to identify residents' perception toward building a convention center in Jeollabuk-do. The social exchange theory was employed to understand the residents' attitude. Data were collected from 367 residents at Jeonnju and Iksan cities on October 2008. Contrary to the previous researches, results of this study revealed that the residents considered social cultural impacts of building a convention center more important than economic impact. Results also showed that different age group

The purpose of this study is to explore organizers' attributes in selecting convention destination by means of AHP(Analytical Hierarchy Process), which is a method to derive relative weight. In order to achieve the purpose, the study conducted literature reviews and questionnaire surveys in convention organizers and explored 9 attributes selecting convention destination. These are Food/Beverage and Environment, Amenity, Meeting Facility, Leisure Activity, Accommodation, Governmental Support, Des

A substantial portion of the gerontological literature has been directed towards the relationship between leisure and aging, particularly with the healthy life of older adults. The concept of leisure conveys varied meanings to persons, including identifying the leisure itself, the activity’s frequency, and its value to the participant. With increased longevity, the concept of aging well and related terms (e.g., “active aging”, “successful aging”, “productive aging”, “positive aging”, “healthy ag