한은경 교수

Since the introduction of smartphones in 2009, social networking services (SNS), which have seen a surge in users, facilitated changes in the media environment along with social influence that has increased the economic value and political influence of SNS. In particular, as consumers’ media use and consumption behavior change around digital media, social media plays a very important role in consumers’ lives. From this perspective, influencers who influence not only consumers’ consumption behavi

This study uses innovation resistance theory (IRT) to investigate why consumers are hesitant to purchase zero-waste products. Most of the existing IRT application studies have been conducted on innovation resistance to technology or devices. This study focuses on consumer innovation resistance to zero-waste products, extending the theoretical application of IRT to the field of sustainability research. We further broaden this theory by exploring the moderating role of perceived environmental resp

Using the extended theory of planned behavior, this study examined individuals’ cognitive and psychological determinants of their intentions to donate to nonprofit organizations (NPOs) with either a positive or negative chief executive officer (CEO) reputation. With the use of online survey data (n = 371), the similarities and differences in the relationships between the determinants were analyzed for the two NPO CEO reputations. To verify the hypotheses, multiple regression was used to analyze

This study was conducted with the purpose of developing and validating multidimensional reputation criteria for evaluating online shopping malls, which have been growing explosively since the start of the COVID-19 pandemic. A Delphi study was conducted with a group of 31 professionals, and the initial items for online shopping mall reputation were derived from that study. Those items were used to devise a questionnaire that was administered to 531 consumers. Exploratory and confirmatory factor a

This study examined the different and combined effects of regulatory focus (i.e. prevention-focused vs. promotion-focused) and issue involvement (i.e. high vs. low) with message frames (i.e. prevention-framed vs. promotion-framed) on attitude toward ads, message preference, and voting intention. Taken together, our findings revealed statistically significant two-way interaction effects of regulatory focus and message frames on all dependent measures, including attitude toward ads, message prefer

Abstract Online reviews are critical in consumer decision‐making regarding making online purchases. Given that reviews allow consumers to leave personal feedback about a product or service, it is unclear why some choose not to. This study is an examination of whether consumers tend to perceive no feedback as a sign of risk in online product listings along with the effects of no feedback on purchase intention. Regulatory focus theory is also applied to elucidate the differences in perceived risk

What happens first between a corporate social responsibility (CSR) communication and a crisis can result in different levels of perceived cognitive dissonance and corporate hypocrisy depending on whether there is information inconsistency between the CSR communication and the crisis. This paper presents the findings from an experimental study and an online survey conducted and administered to investigate the contingency influence on consumer perceptions in response to inconsistent information. T

This research explores the psychological transition that occurs in dating app users from the Fear of Missing Out (FOMO) to the Joy of Missing Out (JOMO) using the Stressor-Strain-Outcome (SSO) model. An online survey of 410 Tinder users reveals that the FOMO significantly influences self-disclosure and social media stalking behaviors, which leads to user fatigue and eventually the JOMO. This survey also finds that privacy concerns play a moderating role in this process. In particular, the result

건강기능식품은 2004년 도입 이후 우수성과 안전성으로 국민적 관심이 높아지면서 급성장하고 있다. 그러나 ｢식품 등의 표시·광고에 관한 법률｣ 시행 이후 환경 변화와 소비자 신뢰의 문제, 그리고 기능성 표시･광고심의의 문제를 해결할 관련 연구가 시급히 요구되었다. 이에 따라 건강기능식품 표시･광고 심의제도의 개선을 위한 본 연구에서는 국내 주요 광고심의 시스템을 조사, 분석하여 시사점을 도출하였다. 또한 건강기능식품업계와 심의전문가를 대상으로 탐색조사(n = 16)와 설문조사(n = 104)로 의견을 청취하고 이를 토대로 개선방안을 마련하였다. 개선방안으로 첫째, 매체를 명확히 할 필요성. 둘째, 심의필증 발급과 사용의 관리. 셋째, 심의 수수료의 현실화. 넷째, 심의의 수월성. 다섯째, 심의 규격화와 통일화(양식의 도입)를 제안하였다. 연구결과는 건강기능식품 표시･광고심의 개선방안 마련과 실행에 실무적, 정책적 함의를 제공할 것으로 기대된다.

본 연구는 한국의 TV 광고에서 본 캐릭터와 제품의 종류, 패턴, 빈도 등을 분석하는 방법으로 2000년부터 2015년까지 16년간 성역할 태도의 변화가 어느 정도까지 그리고 어느 방향으로 발전해 왔는지를 알아내는 것을 목표로 한다. 이를 위해, 해당 연구 기간 동안 4016개의 TV 광고를 조사하여 성역할의 차이를 카이제곱 검증의 방법을 통한 TV 광고의 내용 분석에 중점을 두고 조사하였다. 그 결과 해당 연구 기간 동안 한국 사회의 성역할 태도가 크게 변화한 것으로 나타났다. TV 광고에서 남성의 가부장적 태도의 표현은 급격히 줄어든 반면, 여성의 역할과 지위는 주어진 연구 기간 동안 남성과 여성 사이의 평등주의와 자유주의 관계는 물론 성 평등의 측면에서 점점 개선되고 강화되었다.

Background: Radiation is used in a variety of areas, but it also poses potential risks. Although radiation is often used with great effectiveness in many applications, people perceive potential risks associated with radiation and feel anxious about the possibility of radiation exposure. Various methods of measuring radiation doses have been developed, but there is no way for the general public to measure their doses with ease. Currently, many people use smartphones, which provide information abo