Hakseung Shin
한양대학교 사회학과 · 사회과학
Hakseung Shin 교수의 연구실은 디지털 전환과 패닉 이후의 관광·호텔 산업 변화에 초점을 맞추며, 서비스 생태계 내에서의 로봇 기술, 온라인 브랜드 커뮤니티에서의 고객 참여, 비대면 경험(예: 워케이션) 등 새로운 가치 창출 메커니즘을 탐구합니다. 특히 소비자 참여를 통한 비트랜잭션 가치 공창, 개인화된 응답이 미치는 영향, 백신 패스포트와 같은 정책 기반 경험의 가치 평가 등 실증적이고 이론적 통합을 추구합니다. 연구는 온라인 커뮤니티, 실험 설계, 질적 분석 기법을 융합해 현장 중심의 인사이트를 도출합니다.
표시된 성과는 수집된 데이터 기준으로 산출되며, 일부 차이가 있을 수 있습니다.
Purpose Given the recent growth of service robot research in hospitality and tourism management (HTM), the purpose of this study is to identify a research agenda by conducting a systematic and holistic review of service robot research published in both HTM and broader business management (BM) journals. Design/methodology/approach Adopting a service ecosystem perspective, 38 HTM articles and 13 highly cocited BM articles out of 126 BM articles were qualitatively reviewed to analyze the intellectu
Tourism provides myriad opportunities for customer engagement and value co-creation, especially in online communities. This research analyzed the role of empowerment in the tourist knowledge value co-creation process in online review contexts. Using scenario-based, between-subjects experimental designs, three studies were conducted using online consumer samples to examine the effects of hotel response personalization and online review valence on empowerment and intention to co-create knowledge v
To better understand engagement behaviors in online hospitality brand communities, the purpose of this research was to understand hotel customers’ online engagement behaviors, associated cocreated nontransactional values, and the underlying drivers. Netnography analysis and qualitative surveys along with multiorder categorization analysis were used. The netnography results indicate that hotel customer engagement behaviors cocreate five types of value. Importantly, these values accrue in differen
Since the COVID-19 crisis has accelerated digital transformation around the world, one notable trend in the tourism industry is the emergence of long-stay tourism, such as workcation which combines working and vacationing. Although workcation travel displays unique experiential characteristics compared with traditional travel experiences, conceptual and empirical knowledge on the nature and dimensional structure of such experiences is lacking. To fill this gap, this research conceptualizes workc
