Kumar Bhatta 교수

This study reviews the published quantitative literature in agritourism from the supply, demand, and both supply- and demand-side perspectives to determine the implications for agritourism in developing countries. A total of 85 quantitative papers were reviewed. Most studies in the literature concern developed countries, and the motivations and attributes of the actors in this field have been investigated thoroughly, whereas few researchers have focused on quality tourism and identity in agritou

Abstract Agritourism in developing countries is regarded as a tool not only for rural development but also for poverty alleviation. However, up until now, the majority of the studies on agritourism have been conducted in economically strong countries, focusing on already-developed agritourism destinations. Thus, the main objectives of this study were to investigate farmers’ willingness before the establishment of agritourism and the factors that are driving their motivation. The results of an em

The first European COVID-19 infection was recorded in February 2020, and Poland followed in mid-March. Restrictions were imposed on traveling between states and using public space. These movement restrictions forced a search for new, often innovative, forms of tourism. Google Earth virtual reality (VR), Google Street View, and the Chernobyl VR Project are just some of the selected opportunities to create virtual tours. Different activities using VR mean that people can experience the illusion of

Despite an increase in farmers’ income due to community-based agritourism (CBAT), their willingness to undertake CBAT has never been investigated. Therefore, this study aims to investigate farmers’ willingness as software to establish CBAT where agritourism does not exist. Sixty-four farmers in rural Nepal were interviewed, and the data from their responses were analysed through an ordered logit regression model. The factors affecting willingness were first defined and structured into three cate

Despite Nepal’s agritourism strategies for promoting agrarian villages, agritourism has not yet gained popularity. Based on two different surveys conducted in August 2017 and January 2019, we explore the agritourism development strategies and the agritourism potential for Phikuri village, an agrarian village in Nepal. Using a strengths, weaknesses, opportunities, and threats (SWOT) matrix, we explore four main strategies and 15 sub-strategies. The four main categories are as follows. A maxi-maxi

This study aimed to present the socio-economic conditions, during the COVID-19 pandemic, and their effects on travel decision-making. Data were collected in January and February 2021 using an online questionnaire survey. We compared the data on personal attributes, socio-economic factors, and organizational-related factors of 957 Polish and 181 Nepalese respondents. We found that people would like to travel, even during the COVID-19 pandemic, in both countries; however, tourism in developed coun

The tourism industry is one of the most affected industries by the COVID-19 pandemic. Understanding travel motivation is necessary for the tourism movement, even in the COVID-19 pandemic. Thus, this quantitative study aimed to explore travel motivation and its determinants. We collected 181 samples through a web-based questionnaire survey of the Nepali people in January and February 2021. The data were analyzed using a probit regression model through two different travel companion perspectives,

Abstract Rural Restaurants (RR) are located in rural areas primarily to serve the owner's business interests. However, they also play a crucial role in providing economic opportunities for rural communities and are regarded as a center for rural economy. Rural areas often face challenges such as depopulation due to limited access to public services, inadequate infrastructure, geographical remoteness, economic hardships, educational barriers, and other factors. Thus, this study aims to investigat

The agritourism (AT) concept in Nepal is growing. However, a proper definition based on the characteristics of the Nepalese economy and agriculture has not been given previously. Therefore, this study aims to define AT based on the Nepalese geographical division. Based on the secondary data, the author fist presented the definition of AT in international society and compared the AT between developed countries and developing countries. Then, the definition of AT based on the three geographical lo

Purpose The purpose of this paper is to propose a set of indicators to evaluate the role of agritourism in attaining Sustainable Development Goals (SDGs) and inform future research efforts. Design/methodology/approach This paper comprehensively reviewed the literature to identify the contributions of agritourism to sustainable development following the Triple Bottom Line approach and then the SDGs to identify research gaps. Findings This paper developed a comprehensive inventory of 67 indicators

Multi functionality of agriculture in the developed countries is employed as a means of rural revitalization and economic circulation. Although farm diversification in the developing countries is much more crucial, in most of the rural areas of the developing countries, it is not performed, and it is delayed. In this regard, the main objective of this study is to explore the possibilities of the multi functionality of agriculture for the sustainable rural development for the implementation of th

Advertising strategies referto the overall plan or approach that a business or organization usesto promote its products or services to a target audience. These strategies are designed to create awareness, generate interest, and ultimately persuade potential customers to take specific actions, such as making a purchase, signing up for a service, or engaging with a brand. Advertising strategies refer to the planned approach businesses use to promote their products or services to target audiences,