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This study explored the conceptual constructs of consumer benefits and perceived risks of online fashion rental services (Online FRS) and their impacts on usage intention towards Online FRS. The mediating roles of perceived risks and service trust were examined in this research. A survey was performed on female shoppers between the ages of 20–30 residing in a metropolitan area. Results of this research were as follows: (1) The results analyzing the sub-dimension of benefits (Reasonable cost, Wea

The fashion industry is undergoing a digital transformation due to the emergence of new shopping channels and external factors such as the COVID-19 pandemic. This study examined the relationship between virtual fitting (VF) experience satisfaction, brand advocacy, mobile purchase intention, and offline purchase intention from an omnichannel perspective to understand how VF based on augmented reality (AR) impacts the customer purchase journey. The study also investigated the moderating effect of

Abstract Rapid growth of online media markets among world populations led to attempts by companies to exploit mobile services as part of business planning practices. Relatedly, this study examines adoption of paid mobile media service (i.e., Amazon Prime Video) as a source of new information and communication technology with online-offline integrated mobile services. The study’s main objective is to identify a technology acceptance model from the perspective of consumer experiences of value perc

This study identified the research trends and intellectual structure of chatbots, through chatbot-related articles to suggest a future research agenda. Systematic literature reviews were performed on 386 articles from the Web of Science database. The intellectual structure investigated major articles and research topics, wherein the research gap and agenda were identified by analyzing keywords. Research on chatbots has been rapidly increasing since 2021, and is being conducted based on the theor

본 연구는 온라인 쇼핑동기, 정보원의 사용, 의사결정 유형의 관계 분석을 통해, 소비자들에게 적합한 정보를 제공할 수 있는 전략을 제공하고자 하는 목적을 가지고 수행되었다. 실증적 연구결과 소비자의 쇼핑동기는 편의적 동기, 제품특성적 동기, 쾌락적 동기, 경제적 동기로 구분되었다. 본 연구에서 정보원은 이전 연구들과는 달리 쇼핑몰에 관한 정보원과 상품에 관한 정보원, 두 가지 종류로 구분하였다. 온라인 쇼핑몰에 관한 정보원은 중립적 정보원, 인적 정보원, 마케터 주도적 정보원으로 구분된 반면, 상품에 관한 정보원은 온라인 정보원, 오프라인 정보원으로 구분되었다. 이처럼 쇼핑몰에 관한 정보원과 상품에 관한 정보원은 차이를 보였으며, 정보원의 사용, 쇼핑동기, 의사결정 유형 각각의 관계도 알아 보았다. 결론을 바탕으로 온라인상의 의류 판매자가 소비자들을 그들의 쇼핑몰로 이끌고, 구매를 유도하도록 마케팅 전략을 제안하였다. An overflow of information leads con

x CHAPTER 1: INTRODUCTION ! Purpose 4 Objectives of the Study 4 Definitions of Terms 5 Dissertation Organization 6 CHAPTER 2: LITERATURE REVIEW 7 Involvement 7 Definition and conceptualization 7 Dimensionality issues and measures 8 Structure of involvement subdimensions 12 Apparel Involvement 13 Level of involvement 13 Previous research 15 Dimensions of apparel involvement 16 Measures 17 Related Variables 19 Commonly studied outcome variables of involvement 19 Demographic characteristics 22 The

This study focuses on senior citizens who are participating in fashion modeling classes. Modeling classes are one of the most prominent educational leisure activities that has recently garnered the attention of the elderly population. The effect of flow experience in modeling classes on perceived happiness in life was considered. Since the activities related to modeling classes are related to fashion and appearance, the mediating roles of confidence in fashion and appearance satisfaction were in