Namho Chung 교수

In cultural heritage sites around the globe, augmented reality (AR) is being utilized as a tool to provide visitors with better experiences while preserving the integrity of the sites. However, little research has examined the impact of AR on customers’ attitudes and behavioral intentions toward the sites. By integrating the post-acceptance model of information systems (IS) continuance, balance theory, and the theory of reasoned action (TRA), we investigate the causal mechanism underlying consum

Cities and tourism entities invest massive resources into smart system initiatives as information technologies are a key factor for a city’s destination competitiveness. Moreover cities around the world are increasingly recognizing the smart tourism city concept and related strategies as means of optimizing sustainable environments. Particularly for cities facing emerging issues of residents’ negative perceptions towards tourism, smart tourism city empowers a city to rise to this challenge by cr

Purpose First, this paper aims to investigate the impact of impulsiveness on two types of shopping value (e.g. utilitarian and hedonic value) and the urge to buy restaurant products and services impulsively in social commerce environments. Second, the study assesses the impact of situational factors (e.g. scarcity and serendipity) on individuals’ shopping values. Design/methodology/approach Data were collected from 332 participants. By using PLS-graph 3.0, structural equation modeling was conduc

Travel patterns have gradually changed from group travel to individual travel. An increasing number of people acquire travel information through various types of media. One of the alternative information sources is social media, which enables users to exchange information among members. However, one of the characteristics of social media is information sharing, not information search, which involves both giving (i.e. posting) and taking (i.e. selective reading, forwarding, replying, linking, and

Abstract Mobile banking is increasingly being used for banking service applications. However, few empirical studies have been conducted on mobile banking services. Therefore, the current study focuses on whether or not trust in mobile banking influences the relationship between customer satisfaction and perceptions of the system quality, information quality and information presentation of mobile banking. Using the partial least squares approach, the analysis reveals that information quality and

Based on smart tourism technology attributes and destination services, we examine how the smart tourism satisfaction and service satisfaction affect the overall satisfaction of smart tourism city by using structural equation model. Results of survey from Seoul, Busan and Jeju in South Korea revealed a slight difference in destination services and service satisfaction relationship among three cities. Multigroup analysis was conducted on the commonly adopted paths. The results also suggest that, s

While mobile banking has become an integral part of banking activities, it has also caused systems-related stress and consequent distrust among mobile banking users. This study looks into the phenomenon of technology adoption for mobile banking users and identifies potential factors that nurture positive intentions toward mobile banking usage. It examines the effects of a customer's mobile experience and technical support on mobile banking acceptance and explains how some variables affect this i

Sustainability is emerging as an important approach that manufacturing companies employ to improve their economic profitability and competitive advantage by enhancing environmental performance. Consistent with the contemporary aspects of ecological responsibility, specific forms of coordination such as internal cross-functional coordination in a firm and external supply chain coordination mechanisms mediate the relationship between an environmental sustainability orientation and environmental pe