Namkee Park
연세대학교 언론홍보영상학부 · 사회과학
Namkee Park 교수의 연구실은 디지털 기술의 사회적 영향과 사용자 행동을 중심으로, 기술 수용, 온라인 소통, 사회적 자본, 그리고 디지털 미디어가 개인의 정서적 복지와 삶의 질에 미치는 영향을 탐구합니다. 특히 기술 수용 모델(TAM), 용도와 만족 이론, 미디어 밀도 이론 등 다양한 이론적 프레임워크를 기반으로 디지털 커뮤니케이션 기술(예: 온라인 강의 시스템, VoIP, 소셜미디어)의 사용 동기와 결과를 분석합니다. 연구는 주로 대학생을 대상으로 한 온라인 설문 조사 자료를 활용해 실증적 분석을 수행하며, 기술 사용이 개인의 정서적 안정감, 소속감, 위기 대응 행동 등에 미치는 영향을 다룹니다.
표시된 성과는 수집된 데이터 기준으로 산출되며, 일부 차이가 있을 수 있습니다.
This study examines the factors that influence instructors’ adoption and use of an Internet-based course management system and tests the applicability of the Technology Acceptance Model (TAM), introduced byDavis (1986), in the context of e-learning practices in higher education. Using data from an online survey of a university’s instructors (N = 191), a path analysis revealed that perceived ease of use of the system had a significant impact on perceived usefulness as the TAM suggested. In additi
This study examines factors influencing adoption and use of computer-based voice over Internet protocol (VoIP) phone service and attempts to integrate 2 theoretical approaches: the technology acceptance model (TAM) and the uses and gratifications framework. Using data from an online survey of VoIP users (N = 420), structural equation modeling analyses revealed that perceived ease of use had a significant impact on perceived usefulness. In addition, perceived usefulness had a positive effect on a
Based on the uses and gratifications framework, this study examined associations between motivations for using Facebook among college students, their concern for impression management, Facebook intensity, and psychological outcomes including sense of belonging and satisfaction with campus life. Using data from an online survey (N = 246), the study found that four motivations—entertainment, relationship maintenance, self-expression, and communication—together with impression management, were sign
Previous studies have demonstrated the role of social networks, social capital, and social support in individuals' well-being. However, the ways in which these related constructs simultaneously influence one's well-being outcomes and relate to one another have not been closely examined. This study pays particular attention to the structural characteristics of personal networks, distinction between offline and online social capital, and different indicators of well-being outcomes. Based on survey
The present study examined the factors associated with individuals' use of three different text-based communication media: e-mail, cell-phone texting, and Facebook Wall postings. Three theoretical perspectives, including media richness theory, uses and gratifications, and perceived network effects, were examined. Using data from a survey of college students (N=280), the study found that the theoretical constructs from these theories play different roles when applied to different technologies. Th
