The University of Osaka · 사회과학
Shusaku Sasaki 교수의 연구실은 행동경제학과 사회심리학의 융합을 바탕으로, 공공보건과 기부 활동 분야에서 개인의 자율적 의사결정과 사회적 영향이 어떻게 행동에 영향을 미치는지 탐구합니다. 특히 코로나19 패an드믹 기간 동안 예방 행동 유도를 위한 '누그추' 메시지의 효과, 기부 행동에 영향을 미치는 사회적 정보의 역할, 기부 가격 인하 방식(매칭 대비 레이버트)의 심리적 영향 등을 실험적으로 분석합니다. 연구는 실증 데이터와 온라인 실험을 기반으로 하며, 정책적 적용 가능성을 고려한 실용적인 행동 개선 전략 개발에 초점을 맞춥니다.
표시된 성과는 수집된 데이터 기준으로 산출되며, 일부 차이가 있을 수 있습니다.
Vaccination promotion is a crucial strategy to end the COVID-19 pandemic; however, individual autonomy should also be respected. This study aimed to discover other-regarding information nudges that can reinforce people's intention to receive the COVID-19 vaccine without impeding their autonomous decision-making. In March 2021, we conducted an online experiment with 1595 people living throughout Japan, and randomly assigned them either of one control group and three treatment groups that received
Nudge-based messages have been employed in various countries to encourage voluntary contact-avoidance and infection-prevention behaviors to control the spread of COVID-19. People have been repeatedly exposed to such messages; however, whether the messages keep exerting a significant impact over time remains unclear. From April to August 2020, we conducted a four-wave online survey experiment to examine how five types of nudge-based messages influence Japanese people's self-reported preventive be
To control and slow down the spread of COVID-19, policymakers and practitioners are employing messages with elements and wording based on nudges to encourage people fs voluntary behaviors of contact avoidance and infection prevention. However, although existing studies have found that nudge-based messages strengthen their intention to take the behaviors, it is not known whether the messages really promote their actual performance. In the end of April 2020, we conducted a survey experiment on a n
Abstract This study uses a Japanese nationwide sample and experimentally compares rebate and matching, both of which are schemes intended to lower the price of monetary donation. Standard economic theory predicts that the two schemes will have the same effect on individuals’ donation behavior when their donation price is equivalent. However, we conduct an incentivized economic experiment through the Internet on 2300 Japanese residents, and find that matching, which lowers the donation price by a
We use the data of 4,000 homogeneous donors on a fundraising website and uncover behavioral principles about when, where and how donations are influenced by others’ contributions. The uniqueness of this website is that fundraising pages show each amount of the previous individual donations in chronological order. In our noble empirical model, we construct variables to explain various patterns of social information that each donor is actually seeing. The main variables include each amount of the
We empirically investigated how voluntary helping behavior is influenced by the number of its potential recipients by using a nationwide survey in Japan (N = 1, 333) and examining the relationship between blood type and blood donation behavior. It is generally known in Japan that type O blood can be medically transfused to individuals of all blood groups; therefore, the potential transfusion recipients’ number of the type O blood is the largest among the four blood groups. Our empirical analysis
We measure differences between altruism toward a family member and toward an unknown foreigner using hypothetical questions in internet surveys across five countries: Germany, the US, Singapore, South Korea, and Japan. Our analysis shows that people in all five countries exhibit greater altruistic tendencies toward family members compared to their behavior toward foreigners. However, the degree of discrimination differs across countries. It is lowest in Germany and largest in Japan; the remainin