Sunghyup Sean Hyun 교수

The focus of this research was the chain restaurant industry, and its purpose was to (1) determine which factors influence relationship quality and customer loyalty formation and (2) examine the connections between relationship quality and loyalty. Based on the literature review, five dimensions influence restaurant patrons’ behavior: food quality, service quality, price, location, and environment. Theoretical relationships between attributes influencing patrons’ behavior, relationship quality,

The tourism industry is highly sensitive to negative environmental factors, as can be seen in the coronavirus disease 2019 pandemic, when many countries and regions shifted from over-tourism to under-tourism, resulting in the continuation of multiple serious impacts on destinations. To systematically reveal the specific impacts of under-tourism on tourism destinations, this study aims to (a) understand the impact of resident perceptions of under-tourism; (b) investigate the relationship between

Nowadays, manufacturing firms are pressured by governments, non-governmental organizations and customers to operate in a sustainable manner. Although lean practices may provide environmental, social, and financial benefits to firms, their effect on sustainable performance is ambiguous. The aim of this study is to examine the effect of lean manufacturing practices on firms’ environmental performance by considering lean culture as a moderator. Data were gathered through a survey of 187 manufacturi

Abstract This study uses the theories of parasocial interaction, perceived authenticity, and self‐congruity to analyze the antecedents of source credibility and to confirm the positive effects of this on travel influencers when constructing travel platforms. The respondents are Chinese travelers who had used an online travel agency and who read influencer‐generated content to search for tourism‐related information. The results from the 420 valid questionnaires showed that users' perceived paraso

Four of the dimensions that combine to contribute to chain restaurants’ brand equity are brand awareness, brand image, perceived quality, and brand loyalty. A test of a structural model connecting these four attributes of brand equity was based on data collected from 188 patrons of five chain restaurant brands in Korea. The resulting data analysis demonstrates that the four dimensions of brand equity are interrelated. The model indicates that the foundation of brand equity is brand awareness. Ho

The purpose of this study was to investigate the antecedents and consequences of brand prestige in luxury restaurants. Based on the existing theoretical background, it was proposed that four types of brand-related stimulus form brand experience in consumer memory and thus influence the formation of brand prestige. Through a review of the literature, it was also hypothesized that brand prestige can result in five managerial outcomes: patrons' well-being perception, information costs saved, percei

Abstract This research findings to study the impact of socio‐psychological, economic, and political antecedents on tourism and to study the relationship among tourism ethnocentrism (TE), civilized tourism behavioral intention, willingness to visit, and electronic‐word of mouth. Also, it examines the moderating role of pandemic anxiety variables. The results show that American socio‐psychological and political antecedents are factors that directly affect TE and have a significant effect on travel

The purpose of this study was to understand the role of other customer perceptions (OCP) in the formation of luxury cruise travelers’ social value, brand attachment, and willingness to pay a price premium. Based on a literature review, theoretical causal relationships between study variables were proposed. During the theory-building process, it was hypothesized that travelers’ face-consciousness levels could play a moderating role in the relationship between OCP and social value. The proposed hy