東京大学 · Engineering
Yuan Gao 교수의 연구실은 디지털 상호작용과 지능형 시스템의 융합을 중심으로 연구를 전개하고 있습니다. 사용자 감정 인식, 웹사이트 사용자 태도, 온라인 교육 플랫폼 수용성, 전자상거래 신뢰 형성, 기업가 정신 진단 등 다양한 디지털 환경에서의 인간 행동과 인지적 반응을 심층적으로 분석합니다. 특히 머신러닝 기반의 감정 상태 분류, 사용자 경험 최적화, 신뢰 기반 디지털 상호작용 모델링에 초점을 맞추고 있으며, 예측 모델의 해석 가능성 향상에도 기여하고 있습니다.
표시된 성과는 수집된 데이터 기준으로 산출되며, 일부 차이가 있을 수 있습니다.
The increasing number of people playing games on touch-screen mobile phones raises the question of whether touch behaviors reflect players’ emotional states. This prospect would not only be a valuable evaluation indicator for game designers, but also for real-time personalization of the game experience. Psychology studies on acted touch behavior show the existence of discriminative affective profiles. In this article, finger-stroke features during gameplay on an iPod were extracted and their dis
This paper examines three cognitive antecedents of Web user attitude toward a commercial website -- perceived informativeness, perceived entertainment, and perceived irritation. We tested the theoretical relationships between the three cognitive antecedents, attitude toward the site, and intention to return to the site using Partial Least Squares (PLS) with data collected in a field study of three e-commerce websites. The model explains a high percentage of the variance in attitude toward the si
This article applies the Technology Acceptance Model (TAM) to an online course companion site of a textbook to be used by participants in this study. This article reviews literature on TAM and evaluates a set of hypotheses based on the theoretical relationships established in the TAM model. Results suggest that TAM is overall an effective tool for predicting user acceptance of such web-based course support systems and for evaluating competing hypermedia-based educational products. Discussion and
<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt;"><span style="font-size: 10pt; mso-bidi-font-style: italic;"><span style="font-family: Times New Roman;">Trust formation in the virtual environment is a complex process and is influenced by a plethora of factors.<span style="mso-spacerun: yes;">&nbsp; </span>This paper proposes a cognitive model of trust in e-commerce based on consumer research and the trust literature. It argues that percei
