서울대학교 · 컴퓨터과학
이 교수의 연구실은 소프트웨어 서비스 생태계, 사이버보안 정보 공유 생태계, 네트워크 서비스의 경제학적 설계 등에서 플랫폼 경제와 가치 창출 메커니즘을 중심으로 연구를 전개하고 있습니다. 특히 사용자 행동 이론과 동적 가격 설정, 상호운용성, 자원 할당의 효율성 등을 통합한 경제 모델링을 통해 기술 생태계 내에서의 가치 창출과 분배 문제를 분석합니다. 네트워크 형성 이론과 실질적 사용자 행동의 통합, 서비스 제공자와 사용자 간의 상호작용을 경제학적 관점에서 모델링하는 데 특화되어 있습니다.
표시된 성과는 수집된 데이터 기준으로 산출되며, 일부 차이가 있을 수 있습니다.
Although there is much research on network formation based on the preferential attachment rule, the research did not come up with a formula that, on the one hand, can reproduce shapes of cumulative degree distributions of empirical complex networks and, on the other hand, can represent intuitively theories on individual behavior. In this paper, we propose a formula that closes this gap by integrating into the formula for the preferential attachment rule (i.e., a node with higher degree is more l
Based on a comprehensive literature survey, the constructs of the cybersecurity information sharing ecosystem have been defined in detail. Using this ecosystem, the interrelationships among the stakeholders with respect to cybersecurity information sharing are analyzed, the value parameters are determined, the value functions are defined, and the values obtained by the stakeholders through simulation are calculated. Furthermore, it is investigated whether the stakeholders involved in this ecosys
Within a closed ecosystem, end-users cannot interoperate with other platforms or port their software and data easily without a cost for interface integration or data re-formatting. The customers of these closed software service platforms are locked-in. Potential customers, who are aware of this lock-in issue, are hesitant to adopt a closed software service platform, slowing down the wide deployment of the software service platform. This paper applies an economic perspective to investigate the va
This paper describes a control mechanism for a future Internet. It is an economic mechanism that enables users to choose different pairs of price/QoS priority levels for network services at the user time scale. The user time scale means that prices vary at a rate suitable for human beings to respond to those price changes. The changes might happen on an hourly, daily, or weekly basis. We believe that such an economic control mechanism at a medium time scale, which is coupled with a technical rat
The current Internet service provider market does not offer different types of service plans for Internet access. The predominant pricing plan is a flat-rated plan. Since the number of new Internet users is still growing very fast, there is no real competition in the Internet market. Consequently, there is no incentive for Internet service providers (ISPs) to focus on certain user groups by offering more attractive pricing plans in order to differentiate themselves. However, as soon as the numbe
Article Free Access Share on Internet demand under different pricing schemes Authors: Jörn Altmann Department of Electrical Engineering & Computer Sciences, University of California at Berkeley Department of Electrical Engineering & Computer Sciences, University of California at BerkeleyView Profile , Björn Rupp Department of Electrical Engineering & Computer Sciences, University of California at Berkeley Department of Electrical Engineering & Computer Sciences, University of California at Berke
Many IT service platforms (e.g., cloud computing platforms) are built as closed systems. They do not allow their customers to interoperate with other platforms or port their data to other platforms. As switching to a different system is costly, customers of a closed IT system can be considered locked in. Consequently, potential customers, who are aware of this lock-in issue, do not adopt cloud services. Opening up an IT service platform, however, reduces users’ concerns about lock-in and its ass