정소진 교수

Abstract Environmental sustainability issues become important in the apparel industry. Primary practices involve replacing harmful chemicals with environmentally friendly materials, and reducing amounts of waste and resource consumption through apparel recycling. A more recent sustainable movement in the industry is slow fashion. It is a socially conscious movement that shifts consumers' mindsets from quantity to quality, encouraging people to buy high‐quality items less often (Fletcher). Slow f

As an alternative to the prevalent fast fashion model, slow fashion has emerged as a way of enhancing sustainability in the fashion industry, yet how slow fashion can enhance profitability is still largely unknown. Based on a customer value creation framework, this study empirically tested a structural model that specified the slow fashion attributes that contribute to creating perceived customer value, which subsequently increases a consumer’s intention to buy and pay a price premium for slow f

Abstract There is a growing interest in slow fashion, a production method which emphasizes quality as a way of achieving sustainability in the fashion industry. In order to develop a sophisticated and targeted marketing strategy, this study aimed to identify potential slow fashion consumer segments and understand their characteristics. The final 221 completed responses from a sample of nationwide U.S. consumers were analyzed by cluster analysis. Based on consumer orientation to slow fashion, fou

In a culture where collectivism is pervasive such as China, social norms can be one of the most powerful tools to influence consumers’ behavior. Individuals are driven to meet social expectations and fulfill social roles in collectivist cultures. Therefore, this study was designed to investigate how Chinese consumers’ concern with saving face affects sustainable fashion product purchase intention and how it also moderates consumers’ commitment to sustainable fashion. An empirical data set of 469

Abstract The moral responsibility theory of corporate sustainability argues that the extent of corporations' commitment toward sustainable development depends on how they perceive sustainability within the moral spectrum – from perfect to imperfect duties. This study assessed consumers' perceptions toward corporate sustainability and whether the moral spectrum toward corporate sustainability exists. After reviewing the corporate sustainability reports of 22 consumer product companies considered

Purpose This study aims to empirically examine the determinants of corporate hypocrisy and to investigate the potential negative impact on the consumer–brand relationship, specifically on trust, switch and resilience intentions. Design/methodology/approach A 2 (mission: no and yes) × 3 (sustainability activities: perfect, imperfect and no duty) experiment was developed. A total of 548 US consumers were randomly assigned to one of six case conditions and asked to respond to an online survey. The

Abstract This study aims to investigate how the extent of skepticism toward a firm's overall CSR practices spills over to consumers' evaluations of an actual incident, through examining recent crises involving Gucci and H&M. A total of 531 responses obtained through an online survey method were analyzed, and the results revealed that a low level of consumer skepticism toward a firm's corporate social responsibilities (CSR) practices increased trust, which in turn encouraged resilience (forgi

Epstein-Barr virus (EBV) is a human pathogen that is involved in numerous diseases and tumors. Since the EBV infection occurs in the early ages of life, and most of the population is subsequently exposed to EBV, the conventional method of vaccination to induce the prophylactic immunity cannot be considered effective in coping with the virus infection. In this study, we tested whether the injection of a plasmid vector that contained the gene for glycoprotein 350 (gp350), which had been identified

Omni-channel retailing has created different shopping paradigms, such as channel hopping, to meet diverse consumer expectations through various channels. Based on the consumer decision-making model, this study explored the typology of consumer groups based on consumers’ channel usage during the entire shopping trip and how each group differs in terms of shopping values, shopping behaviors, perceived benefits, and risks. Using a total of 264 US nationwide consumer responses, we identified four co

Abstract Negative publicity, defined as the public disclosure of a problematic incident associated with a brand, is a critical issue for fashion brands, as it vitiates the image of targeted brands and drives consumers’ voice and exit behaviors. Despite the impact of negative publicity, few studies have compared the impact of product‐related versus personnel‐related negative publicity, or explored the extent to which brands’ coping strategies can prevent consumers’ anti‐brand behavioral intention

Fast fashion, which carries high-end designs to the mass market at affordable price ranges quickly, has gained success. However, fast fashion is often criticized for spurring people to buy multiple clothes at once with little perceived value, and discard them quickly. As an antithesis of fast fashion, the apparel industry has been increasingly interested in slow fashion. However, there has been lack of theoretical understanding of slow fashion. This dissertation is aimed at investigating the slo