Sungkyunkwan University · 神経科学
Professor Eun-Ju Lee's research lab specializes in the intersection of neuroscience, artificial intelligence, and consumer behavior, focusing on how psychological and neurobiological mechanisms shape human interactions with technology and health care providers. The lab investigates consumer trust, decision-making, and well-being in digital and medical contexts, particularly through the lenses of personalization, anthropomorphism, and ecological consciousness. Using interdisciplinary methods such as fMRI, ERP, and behavioral experiments, the lab explores implicit attitudes, emotional responses, and ethical implications in human-computer and human-AI interactions. A key focus is understanding how individual differences—such as gender identity or loneliness—affect trust and prosocial behavior in digital environments.
Figures are computed from collected data and may differ slightly.
Abstract Will consumers accept artificial intelligence (AI) as a medical care provider? On the basis of evolution theory, we investigate the implicit psychological mechanisms that underlie consumers’ interactions with medical AI and a human doctor. In a behavioral investigation (Study 1), consumers expressed a positive intention to use medical AI's healthcare services when it used personalized rather than mechanical conversation. However, neural investigation (Study 2) using functional magnetic
Abstract Artificial intelligence (AI) is transforming healthcare, yet little is known about how consumers experience medical AI and make decisions about using these providers for follow‐up care. We take an interdisciplinary approach that combines behavioral and neuroimaging experiments to determine how anthropomorphism and personalization influence consumers' well‐being and their decisions about a provider for follow‐up care. Study 1 finds that, regardless of the type of medical provider used, c
Abstract The purpose of this research is to examine gender‐based determinants of consumer trust towards computer agents. Employing multiple literatures, we propose a contextual gender influence theory (CGIT) which has direct bearing on trust in online exchange relationships. A set of studies is presented that begin to demonstrate how the effects of gender identity on human‐to‐computer interaction are not the same for person‐to‐person interaction. Indeed, employing both gaming and shopping exchan
Gerstmann's syndrome is a neuropsychological disorder characterized by four symptoms, namely, acalculia, finger agnosia, left-right disorientation, and agraphia suggesting the presence of a lesion in the inferior parietal lobule of the dominant hemisphere, especially at the angular gyrus. Several descriptions of Gerstmann's syndrome have been reported in associated with a lesion to the left frontal lobe, but none of these reports fulfilled the full tetrad of diagnostic criteria. Herein, we repor
Climate change is a major threat to humanity and endangers our way of life. If a critical mass of consumers can consider the consequences of the daily consumption choices they make, we could hope for a better future. From a neuroethical viewpoint, we examined how a consumer’s ecological consciousness can be awakened, leading to eco-friendly consumption. This study used the neuroscientific method of event-related potentials (ERP) to explore the neural mechanisms underlying climate change. Both fr
Loneliness is a major risk factor for morbidity and mortality. However, the effect of loneliness on subsequent prosocial behavior is not well known. Understanding the neurobiological mechanisms underlying loneliness is necessary to address this research gap. We investigate the mechanism using a modified public goods game (PGG) wherein participants can choose to act for a collective or selfish interest after being exposed to loneliness cues. Both behavioral (Study 1) and event-related potential (
Human decision-making that involves moral dilemmas is a complex process, as individuals try to adhere to their moral values while their actual decisions can be influenced by several situational constraints. When facing a moral conflict that can bring a gain or loss for a decision-maker but a corresponding loss or gain for others, the decision-maker's choice of resolution strategy lies in its relating to gain-loss asymmetry by placing greater utility weight on his or her immediate gains and delay
본 연구는 과도하게 편향되었을지라도 자신의 능력에 대해 긍정적인 자기평가를 하는 것이 바람직한지, 아니면 객관적이고 정확한 자기평가가 오히려 더 적응에 도움이 되는지 검증하는데 목적이 있었다. 이를 위해 경기교육종단연구의 1차년도(중1)에서 3차년도(중3)의 4051명 자료를 활용하여 수학교과에 대한 과대자신감과 자기평가 정확성이 수학 학업참여에 미치는 단기효과와 장기효과가 어떠한지 살펴보고, 더 나아가 이러한 효과가 학생들의 수학 성취수준에 따라 어떠한 차이가 있는지 살펴보았다. 구조방정식 모형을 검증한 결과, 긍정적으로 편향되었을지라도 높은 수준의 자기효능감은 단기적 및 장기적으로 학업참여의 증진을 예측하였지만, 이러한 효과는 성취수준에 따라 차이가 있었다. 고성취 학생들의 경우 과대자신감의 단기효과가 장기적으로도 안정적으로 유의미하게 유지된 반면, 저성취 학생들의 경우 과대자신감의 단기효과는 오히려 고성취 학생들에 비해 강했음에도 불구하고 이러한 효과는 장기적으로 유지되지 못하
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