Jungkun Park

ABSTRACT When it comes to mobile communication technology, China is the largest market in the world. However, due to its rapidly changing economic environment causing disparities between geographical regions, it presents unique marketing problems. In order to attain a better understanding of China as a potentially highly valuable mobile communication technology market, we conducted a survey of 221 Chinese nationals and tested a proposed conceptual framework based on UTAUT with moderating variabl

Abstract This study aimed to examine the effects of perceived risk, perceived benefits, and trust on consumers’ intention to use mobile payment, or m‐payment. In addition, different effects of some demographic factors (e.g., income, age, education) on m‐payment usage were examined. The sample of 457 respondents was used to analyze the causal relationships between the variables and the mean differences of demographic factors in consumer intention to use m‐payment. The results supported the negati

The purpose of this study is to identify appropriate combinations between various types of commitment and benefit, to induce and enhance loyalty behaviours, such as customer retention, cross-selling, and customers' positive word-of-mouth, in a matured service market. The results show that functional and economic benefits have significant effects on customer retention through calculative commitment, while experiential and symbolic benefits significantly affect cross-selling and positive word-of-m

This study sought to examine the effect of the quality of chatbot services on customer satisfaction, repurchase intention, and positive word-of-mouth by comparing two groups, namely chatbots with and without emotion words. An online survey was conducted for 2 weeks in May 2021. A total of 380 responses were collected and analyzed using structural equation modeling to test the hypothesis. The theoretical basis of the study was the SERVQUAL theory, which is widely used in measuring and managing se

In recent years, the popular channel to obtain record albums has shifted from purchasing compact discs to downloading MP3 files. In fact, digital music service (DMS), the industry that sells MP3 songs, has seen tremendous successes and is making hundreds of millions of dollars every year. However, few attempts have been made to understand the consumption behavior of this newly emerging market because it has its own characteristics that have made other behavioral models inapplicable. In this stud

Pelvic exenteration and reconstruction was found to have a potential to provide long-term survival without postoperative mortality although the morbidity rate is somewhat high. Multivariate analysis showed that tumor size >4 cm was a predictive factor for recurrence, and that margin status and lymph node metastasis were predictive factors for survival.

Purpose The paper aims to explore the structure of both normative and informational consumer conformity in an online virtual community. The purpose of this paper is to develop and test a conceptual model of e‐formity in virtual communities. Design/methodology/approach Data were collected online from consumers who belonged to at least one virtual community. A total of 2,000 customers were drawn from a list of online consumer panels maintained by an online research company. Overall, 14.8 percent o